Hubspot

FEBRUARY 3, 2020

To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations. 52 Gen Z Stats to Know in 2020. General Stats. 62% of Gen Z checks Instagram, while 60% visit YouTube, daily. billion-person population. Bloomberg ).

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Sprout Social

AUGUST 19, 2021

Others aren’t far behind, with both YouTube and TikTok exploring “shop now” buttons. Social media has revolutionised the way businesses and consumers interact, and social commerce is its newest frontier. The stats, examples and tips you need for 2021 appeared first on Sprout Social. Get started with social commerce.

Stats 133

Stats Examples Tips Top of Funnel 133

Sprout Social

MAY 7, 2019

While you dig into all of the data in this latest Index report, here are nine key stats you can bring to your boss right away to demonstrate why social media marketers are a business’s most valuable resource. One recurring theme running through all of these stats is the need to know your brand’s specific audience in-depth.

Stats 110

Stats Social Media Social Marketing Media 110

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness. Source: Sprout Social.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

CoSchedule

JANUARY 27, 2023

A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Voicebot) Marketing Analytics Stats Only 1.9%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Contently

APRIL 5, 2022

For better or worse, it’s unlikely you’re reading this article without interacting with their products. Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. They offer tutorials, stats, and features to digital marketers for free.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Optinmonster

DECEMBER 28, 2023

Here are some interesting stats on email usage : 99% of email users check their inbox every day. Here are the stats. According to stats, Gmail tops the list. Social media is an interactive medium. They approach brand interactions with specific goals in mind like finding deals, promotions, or new product information.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Adobe Experience Cloud Blog

MARCH 26, 2020

Generally speaking, these are the basic criteria and oversimplified stats for defining the iGeneration, or Generation Z: Born between 1995 and the 2010s. The notion of the internet merely isolating teens and destroying social interaction and social intelligence has been unfounded and misunderstood. Who is Generation Z?

Planning 174

Planning Paid Search Agency Work Management Social Media 174

QuanticMind

MAY 31, 2023

Amazon Builds AI Search Experience [:02] Amazon is reportedly “reimagining search with an interactive conversational experience.” Highlights from YouTube Brandcast: 2023 [:04] During this year’s upfronts, YouTube shared a slew of new stats related to the rise of their app on home TV sets.

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?)

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

NOVEMBER 15, 2021

I also share my YouTube videos on Twitter and via email to help build my following there as well.” Be deliberate about participation and interaction. Interactive Content is on the rise. But seriously, in every realm of content marketing, the more interactive the content , the better. Use your time wisely.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Biznology

MARCH 1, 2019

For technology-related videos, YouTube rules. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%). Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. Here the most compelling #stats to guide your career. Instagram and YouTube still reign supreme. In 2020, 96% of campaigns used Instagram, and 30% used YouTube. Click To Tweet.

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Sprout Social

SEPTEMBER 21, 2023

However, YouTube is more of a hub for digital creators. What about TikTok and YouTube? Performance stats This is a big one. This is often the case for macro-influencers who can earn massive engagement which isn’t reflected by their interactions-to-follower ratio. This should be front and center in an influencer media kit.

Media 94

Media Viral Marketing Case Studies Youtube 94

Marketing Insider Group

MAY 18, 2021

Take this stat on video marketing, for example. Sure, you could say that video is interactive and engaging as-is. While it takes many forms , content marketing from your team breaks down the logo and creates face-to-face interactions between your audience and the people behind your brand. Video gives your company a human face.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Martech

APRIL 4, 2023

For example: YouTube and Netflix use content recommendations to suggest additional videos and TV shows to their users based on their viewing history. You want to segregate those stats to recommend doctor content for doctors and consumer content for consumers. What is content recommendation? Here’s why.

Marketing Websites 122

Marketing Websites Content Marketing AI Tagging 122

KoMarketing Associates

APRIL 11, 2017

If, for example, you’re hosting all of your videos on YouTube (which should definitely be a secondary distribution channel, don’t get me wrong), you risk losing your audience to cat videos, competitor videos, and the general black hole of video content on YouTube.”.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

SocialPilot

JANUARY 14, 2024

Discover more of such LinkedIn stats below. 40% of Linkedin users access it on a daily basis, clocking up over 1 billion interactions every month. Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. 52 million people use LinkedIn to look for jobs every week.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

NuSpark Consulting

AUGUST 12, 2018

More prospects are interacting with videos today than ever before. Take a look at these stats. Searches related to “how to” on YouTube have grown 70% year on year. Videos increase your website or landing page engagement, yielding positive results like click-throughs, lead generation, and sales.

Statistics 113

Statistics Video Marketing Sales Qualified Leads Clickthrough 113

ClearVoice

JUNE 17, 2021

Users of YouTube and Facebook may outperform other platforms in terms of total users but if you’re building a younger audience, you’ll be more likely to find them on other sites. It’s actually YouTube, with 81% of the world using the site to some extent. YouTube is a powerhouse for social media marketers and content creators.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Martech

AUGUST 23, 2021

The report is seen by many media outlets as a way to counter data from its own CrowdTangle tool that often shows posts from conservative commentators among the 10 top-performing link posts (ranked by total interactions). Why we care.

Work Management 117

Work Management Content Marketing Management Lock-In 117

SmartBug Media

AUGUST 11, 2021

122 million people actively watch at least one video on YouTube every day, and more than 2 billion people consume content from the platform at least once a month. Screen Current stats suggest that on average, individuals spend. Marketing Strategies for Higher Ed in a Digital World. Studies show that. Life on a 6.5”

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Mobile Advertising 98

Content Standard

SEPTEMBER 10, 2016

In 2004, Facebook was launched as a simple site that allowed college students to share pictures, post statuses, and generally interact with their peers online. However, TrackMaven found that when it comes to brands interacting with their audiences, Instagram wildly outperforms the competition in engagement per thousand followers.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Brandwatch Marketing

JULY 4, 2022

You can see what your top posts are, most used hashtags and tagged accounts, plus general stats on your number of posts, and followers. The report shows you how many people have interacted with you and your top fans. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube. There isn’t much here overall.

Analytics 95

Analytics Tools Best Practices Tagging 95

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The stats back this up. Understanding that many people have difficulty interpreting text-based pension statements, AFP Habitat opted to educate customers with an interactive personalized video.

Top of Funnel 149

Top of Funnel Video Marketing Generation Marketing Qualified Leads 149

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. With every piece of content you create, look at your stats and listen to your audience.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Convince & Convert

DECEMBER 1, 2015

Great, detailed stats are included, and it’s easy to run A/B tests. Pick the color, font, size, and arrangement of your related items, and you receive detailed daily stats reports. YouTube Video Cards. The Manipurated one below.) This is a must-do if you have a video content program.

Webinar Metrics 114

Webinar Metrics Youtube Stats Facebook 114

Convert

APRIL 7, 2021

We also learned that live streamers are more interactive with brands and want greater influence over them. In 2020, we started hosting more live events over at Uscreen’s YouTube channel. From customers asking questions and sharing their feedback to followers interacting with our team. Creating video was a snap in 2020.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Convince & Convert

SEPTEMBER 4, 2015

Funny YouTube Videos. The most popular sports YouTube channel is Dude Perfect , which boasts 878 million views and 6.5 But on YouTube, sports content creators can feel free to joke around. Tools That Allow for Interaction. million subscribers. The chance to extend the game beyond the field is exciting for sports fans.

Content 151

Content Youtube Stats Statistics 151

Buffer

AUGUST 8, 2019

Now, we have stats like Audience retention (a core stat on YouTube) that shows you where exactly people drop off from your videos. The good news for marketers is that, while likes are fading into the background, your key stats have probably already shifted. Same goes for algorithms. What this means for marketers.

Social Media 109

Social Media Media Stats Click Rate 109

Marketing Insider Group

JANUARY 20, 2011

internet user watches 6 videos per day on YouTube for a total of 2 billion videos watched per day. With all these distractions, B2B Marketers need to work even harder to follow these trends to understand where our customers are interacting and to come up with more creative ways to engage our customers. Flickr had 1.6 Social media.

Activities 100

Activities Stats Domain Internet Marketing 100

Contently

APRIL 18, 2017

Although he definitely would’ve been a YouTube star.). And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. For all content besides ads, YouTube counts a view when a video plays for about 30 seconds.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Buffer

APRIL 29, 2019

Live video was going to be the future of how we interacted on social media. And the stats seem to point to a shift as well — or perhaps to a signal that live video never really took off in the way we thought it would. Video stats from the 2019 State of Social Media report. Live streaming video in 2016 (via emarketer ).

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Martech Advisor

AUGUST 30, 2019

Here are some enlightening (but not surprising) stats from HubSpot : 32% of marketers say images are the most essential form of content for their businesses. 85% of women users use Pinterest to plan ‘life moments’ These stats are proof that the future of marketing is visual. Influencers. Instagram is a hub for influencers.

Social Media 99

Social Media Social Marketing Media Trends 99

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267