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Paul Gillin

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Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

Here’s a sampling of what I’ve been talking about. They are delegating social interactions to one person, but they’re shortcutting the learning process by hiring people who can train others. I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers.

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How Much Should You Pay For Content?

Paul Gillin

Be sure to ask any prospective writer for samples of his or her work in your field of expertise. Published samples won’t do you any good. BtoB and I work so well together at this point that there is very little waste in our interaction. Try posting your needs and what you’ll pay and see who responds.

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David Ferrucci on Building the World’s Smartest Computer

Paul Gillin

In a random sample of 20,000 past Jeopardy questions we found 2,500 distinct types. You want to interact with people who can help you understand meaning. Watson would produce multiple syntactic assignments because there was no guarantee of approaching that problem correctly. The most frequent occurred less than 3% of the time.

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How B2B and B2C Marketing Are Different

Paul Gillin

The fact is that much of what works in consumer markets would fail in B2B interactions. Download a sample chapter. .&# I used to take that answer at face value, but the more I thought about the unique characteristics of B2B buying decisions, the more it struck me as dodge.