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B2B Content Marketing: Will Video Kill eBooks?

markempa

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. It’s ungated and published on YouTube and Twitter. Linda and her team are taking a different path. We’re ending our dependency on eBooks.” And no wonder. “We A Shift in Customer Behavior in Content Marketing.

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What I Learned at Video Marketing Space Camp

Vidyard

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The first step is to summarize customer behavior with scores for interaction momentum, quantity, frequency, responsiveness, and intensity.

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Vidyard Announces Vidyard for Support to Improve the Customer Support Experience

Vidyard

KITCHENER, Ontario – October 25, 2017 – Vidyard , the new generation video platform for business, today announced Vidyard for Support , an innovative solution to help customer support teams resolve tickets faster and deliver an enhanced customer experience using personalized and interactive video content.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

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Vidyard Announces Vidyard for Support to Improve the Customer Support Experience

Vidyard

With Vidyard for Support, companies can leverage personalized, on-demand and interactive video content to fuel customer communications and self-service support portals to resolve issues faster, increase customer satisfaction, and gather immediate insights on how well their content is helping to address customer challenges.

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Vidyard Announces Vidyard for Support to Improve the Customer Support Experience

Vidyard

With Vidyard for Support, companies can leverage personalized, on-demand and interactive video content to fuel customer communications and self-service support portals to resolve issues faster, increase customer satisfaction, and gather immediate insights on how well their content is helping to address customer challenges.