Customer Experience Matrix

JULY 17, 2009

Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). Existing integrations are available for Salesforce.com, Exact Target , Avectra netForum (association membership), and RealPage (property management).

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Lattice

OCTOBER 24, 2018

You may have a CRM system, such as Salesforce.com, that curates data from previous sales interactions and …

Salesforce.com 154

Salesforce.com Curation CRM 154

Customer Experience Matrix

JUNE 5, 2013

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. During their call, the SAP and hybris managers unfairly implied that ExactTarget does nothing but email (without mentioning Salesforce.com or ExactTarget by name).

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

SnapApp

AUGUST 10, 2015

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. That’s where interactive content comes in. Join our interactive content webinar Tuesday August 11 at 2pm ET !

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. But Treehouse Interactive has been growing quietly all that time, now reaching a perfectly respectable 100 or so clients, of which more than half use MarketingView.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Behavioral scoring yields a dynamic number that results from the individual's choices and patterns in interacting with the company. a yahoo email address).

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

Customer Experience Matrix

MARCH 6, 2016

My favorite product by far was DilogR , which provides interactive content including assessments, quizzes, and surveys; dynamic videos that let users choose which sections to view; and interactive images. In other words, Infusionsoft is growing much more slowly than Salesforce.com. So it's worth a look.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Vidyard

NOVEMBER 16, 2021

Using the Salesforce integration, Vidyard helped Corporate Traveler reduce sales turnaround time and the number of interactions needed to secure meetings with new prospects by more than 60%. Salesforce and others are among the trademarks of salesforce.com, inc. *??IDC in gains for every $1 Salesforce makes by 2026.

Salesforce.com 93

Salesforce.com Business Digital Transformation Advertising Agencies 93

SnapApp

MAY 9, 2013

It’s what’s given us CRM systems like SalesForce.com , and marketing automation platforms like Eloqua and Marketo. And from what I’ve observed, interactive content is the next big advantage to help marketers jump the curve. Doing more is good, but doing more and doing it all better is just, well, better. Do It Again.

Interactive Marketing 48

Interactive Marketing Efficiency Salesforce.com Eloqua 48

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Vidyard

NOVEMBER 16, 2021

Using the Salesforce integration, Vidyard helped Corporate Traveler reduce sales turnaround time and the number of interactions needed to secure meetings with new prospects by more than 60%. Salesforce and others are among the trademarks of salesforce.com, inc. *??IDC in gains for every $1 Salesforce makes by 2026.

Salesforce.com 65

Salesforce.com Business Digital Transformation Advertising Agencies 65

Customer Experience Matrix

OCTOBER 24, 2014

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Heinz Marketing

MAY 12, 2020

Prior to the meeting, sales professionals should be sure to utilize Salesforce.com to revisit any past notes and carefully plan with tools available in your platform so that they have a clear strategy set for the call. The sales professional must be well versed in the client’s needs so that the conversation flows naturally on the call.

Peer-to-peer 140

Peer-to-peer Salesforce.com Marketing Management CMO 140

Customer Experience Matrix

FEBRUARY 10, 2017

Plan interactions. Execute interactions. So AI does indirectly drive interaction flows. Response data can also be posted to Salesforce.com or Marketos, with additional integrations planned for the near future. Lead Genius sends emails through corporate or individual salespeople’s email accounts.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

InsightSquared

FEBRUARY 27, 2018

Now imagine you are that rep’s sales manager and you have over a dozen reps working for you who struggle to understand, without moving between various systems, how their prospects are interacting with your product. Salesforce.com and other CRMs have similar APIs around both contacts and leads.

CRM 153

CRM Marketing Analytics Tools API Lead Scoring 153

ViewPoint

AUGUST 28, 2013

Buyers are increasingly savvy and willing to shop around, and salespeople have to recognize how the landscape has changed and how the interaction with potential customers continues to evolve. You can connect with Nick and learn more about his work at Salesforce.com via the following resources: Website: www.work.com. Stay Tuned.

Enterprise Management 120

Enterprise Management Work Management Salesforce.com Marketing Management 120

Customer Experience Matrix

MARCH 25, 2009

recently on the idea that the boundaries between marketing and sales are breaking down because leads now interact with both departments throughout the purchase cycle. The sheer volume of interactions also means that sales can’t cost-effectively handle every contact, even for the highest-priority individuals.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Salesforce.com 120

Biznology

JUNE 6, 2018

Here’s why: Your sales conversations are more familiar and personal when your inbound sales team can reference notes of previous interactions. – Preserve a record of all interactions with a prospect. According to Salesforce.com , 92% of customer interactions happen on the phone. Your emails are more relevant.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Heinz Marketing

DECEMBER 9, 2021

Reduce the burden of data entry and increase org-wide visibility into every interaction. What I like best about the product is how it is integrated into Salesforce.com. Everything can be done within Salesforce.com. Analyze customer calls, meetings, and emails to drive process changes that impact your bottom line.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

ViewPoint

APRIL 2, 2013

Everyone at a company has a role to play in a brand's social media marketing efforts, since you never know whose network will turn out to have a profitable contact in it, executives from Salesforce.com, Cisco Systems and Xerox said at South by Southwest Interactive. Marketing Automation Software That Delivers the Most Data Wins.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 24, 2016

It competes with the usual enterprise suspects: Adobe , Oracle , Salesforce.com , IBM , and SAS. Offers can include multi-step flows with interactions over time and across channels. Even more than those vendors, Pega focuses on selling to large companies, describing its market as primarily the Fortune 3000.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 13, 2016

ONE provides its own Javascript tag to capture Web and email interactions and a SDK to connect with mobile apps. There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. ONE lets users assign journey stages to activities and then classify interactions by activity type.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

ANNUITAS

MARCH 1, 2016

How can we better tie buying and content/channel interactions to opportunities and closed revenue in a closed-loop fashion — to fuel our demand process optimization ? Elasticity looks at the probability that interacting with a given content offer or engagement channel will lead to a given outcome (e.g., Garbage in; garbage out.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

Smashmouth Marketing

NOVEMBER 2, 2010

Karen Sheehey - interlinkONE Gary Skidmore - Harte Hanks Jeff Solomon - Leads360 Paul Staelin - Birst Jim Steele - salesforce.com Drew Stevens – Drew Stevens Ruth P.

Leads360 100

Leads360 Lead Management Work Management ActiveConversion 100

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. The system can deliver emails and support real time interactions across other channels. Most other systems do this audience definition outside the campaign flow.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

APRIL 17, 2015

Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. I suspect that underestimates the technical savvy of Marketo users, but no matter.

Marketo 120

Marketo Enterprise Management Mobile Advertising Salesforce.com 120

Customer Experience Matrix

DECEMBER 10, 2013

It does this by directly capturing behaviors from Web site visits and mobile app interactions (via Javascript tags and API calls from iOS or Android) and by loading operational data such as purchases and customer service interactions.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Customer Experience Matrix

APRIL 5, 2011

Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation. The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail. Whether it’s radically simpler is another question. Some perspective is in order.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Customer Experience Matrix

APRIL 10, 2014

More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

NOVEMBER 16, 2014

On the vendor side, Hushly creates anonymous lead records in the client’s Salesforce.com instance, so companies can track their interactions with anonymous prospects and keep the history once the prospect identifies herself. Members can grant other people access to their library for collaboration.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Crimson Marketing

AUGUST 13, 2014

Team-building: The importance of data science teams in a corporate marketing department, and where to find the skills to analyze interaction history, transaction history and other marketing analytics data. Ren Bonvanie isthe Chief Marketing Officer of Palo Alto Networks.

Network Marketing 100

Network Marketing CMO Enterprise Management Analytics 100

Customer Experience Matrix

MARCH 16, 2016

And, yes, Crystal advises you how to interact with others based on those insights, going so far as to suggest changes to your emails to better fit the style of the recipient. Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Salesforce Marketing Cloud

JULY 6, 2023

Earich learned to lead with empathy, imagining himself in the other person’s shoes and trying to create a great experience with every interaction. “I’m not perfect at it but it’s a goal I keep coming back to, and when I do, the revenue always follows.”

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Customer Experience Matrix

JANUARY 22, 2014

nurture campaigns), and share leads with a CRM system like Salesforce.com. Synchronization with Salesforce.com and SugarCRM are due by mid-2014. The next release will support list-based triggers and additional actions. Workflows can execute multiple steps but only branch on whether the previous email was opened.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Engagio

MAY 12, 2020

Sales reps receive the information where they already spend time, in Salesforce.com, via a Google Chrome extension, and email alerts. Founded in 2015 by the experts that built Marketo, Engagio helps teams target the right accounts, orchestrate multi-channel interactions and measure what’s working.

Marketing Analytics Tools 62

Marketing Analytics Tools Account Based Marketing Salesforce.com ABM 62