Webbiquity

MARCH 2, 2021

Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI. Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Marketing Insider Group

JULY 7, 2020

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. As you set these objectives, consider how they play into your ROI. Identify metrics that matter.

Account Based Marketing 302

Account Based Marketing ROI ABM Budget Programs 302

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. Unlike traditional sales methods, social selling operates in the realm of digital interactions and relationships, making ROI assessment more nuanced.

ROI 62

ROI Organization Top of Funnel B2B 62

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Raking in the ROI: Making every penny count ROI isn’t just counting the bucks. For every dollar poured into marketing automation, the average ROI is $5.44. Kissmetrics.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Relevance ROI 113

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 103

ROI Top of Funnel Work Management Advertising Agencies 103

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 100

ROI Work Management Marketing Management Case Studies 100

SmartBug Media

MAY 9, 2023

When this happens, it leads to more engagement and ultimately increases your ROI. This personalized segmentation can also create opportunities for faster conversion because the products they are interacting and engaging with are being delivered directly to them. Why Does Email Segmentation Matter?

Segmentation 97

Segmentation ROI SMS Demographics 97

Navigate the Channel

SEPTEMBER 7, 2023

But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows? Trade Shows: What’s The Real ROI? Having concrete goals is the foundation of ROI assessment. A positive balance indicates a favorable ROI.

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. Marketers choose one interaction with a customer (often the first or the last) and credit the entire sale to that piece of content, regardless of how many touch points are created for the buyer’s journey.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

ClearVoice

MAY 31, 2023

If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI. Tracking content ROI allows you to evaluate the effectiveness of your campaigns. What is content marketing ROI? To calculate content marketing ROI, get your revenue and subtract the costs. Time decay.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Doing so reinforces the information you’re delivering across all channels for the maximum ROI. Do I need to prepare for media interactions at a trade show?

Trade Show 65

Trade Show ROI Tips Press 65

Only B2B

JULY 21, 2022

One Size Fits All – Interactive Content. Interactive media is similar to pizza. Similar to this, interactive content performs effectively regardless of where it is used or the type of content it is used with. This is so that your clients may benefit from the engaging nature of interactive content. Here’s why.

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

Only B2B

JULY 21, 2022

One Size Fits All – Interactive Content. Interactive media is similar to pizza. Similar to this, interactive content performs effectively regardless of where it is used or the type of content it is used with. This is so that your clients may benefit from the engaging nature of interactive content. Here’s why.

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

Contently

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. Check out more ROI guides below: How to Measure the ROI of Video.

Top of Funnel 181

Top of Funnel ROI Content Marketing Case Study 181

Lead Liaison

DECEMBER 8, 2022

Cultivating Quality Interactions on the Event Show Floor. Not all events are the same, but a few attributes all events should have in common are positive community building experiences, conversations that increase knowledge and breadth of opportunity, and positive ROI. The direct path to ROI is one beset with quality interactions.

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Litmus

SEPTEMBER 24, 2022

One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. What is an interactive email? Why should you send interactive features in an email?

Click Rate 102

Click Rate Class Paid Search Agency Newsletter 102

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. The blog below will help to shed some light on important questions like; What exactly is Content Marketing ROI? How Do I Calculate Content Marketing ROI? What Do We Mean By Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

SocialPilot

FEBRUARY 6, 2024

I have seen new marketers collaborating with random individuals based on their follower count, only to end up with vanity metrics like views that don’t translate into tangible ROI. This will help you calculate how much you can reasonably invest to get a positive ROI. A strategy is just the opposite of randomness.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Martech

NOVEMBER 4, 2021

Customers now expect personalized, relevant experiences on any channel in which they’re interacting with your brand.”. How to measure content marketing ROI and ROE. Instead of limiting success measurement to the broader metrics of ROI, content ROE gives marketers actionable data at a granular level. Click here to download!

ROI 143

ROI Content Marketing Planning Gartner 143

Martech

AUGUST 23, 2023

Here are some best practices for getting higher ROI from your ABM solution. You’re not changing customer success, interactions and experiences.” So the more this company focused on scaling ABM with tech, the further away they actually got from having the right interactions and delivering the right experiences.”

Account Based Marketing 78

Account Based Marketing ABM ROI Top of Funnel 78

The ROI Guy

NOVEMBER 7, 2017

Interactive Content to Improve Customer Intelligence Interactive content can help overcome the engagement challenge – using value-added dynamic content to capture more intelligence from your prospects. Think diagnostic assessments, benchmarking tools, solution prescriptions, and ROI / TCO calculators.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

SocialPilot

FEBRUARY 11, 2024

Identify influencers whose engagement rates surpass [specified percentage], indicating high audience interaction. Looking for fun, interactive post ideas. ROI roundup: Are influencers giving us the mileage we need across all platforms? What could make our audience not just watch but interact? Brainstorm time!

Sales Management 90

Sales Management ROI Planning Work Management 90

Goodish Agency

FEBRUARY 14, 2024

One of the coolest things about GA4 is that it lets you see how people are interacting with your business across different places like your website,

Social Media 98

Social Media ROI Media Marketing Websites 98

Velocity Partners

AUGUST 2, 2023

Big results from small interactions MADE.com (RIP) made my life better. Because interactivity is both insanely powerful and routinely underutilized. Why interactivity works Interactivity is a proven engagement-booster that turns users from readers to participants. Like I’m Goop or something. Why am I telling you this?

Advertising Benchmark 76

Advertising Benchmark Content Peer-to-peer Lead Scoring 76

Zoominfo

OCTOBER 8, 2018

We recently explored the idea of interactive content in the blog post, “ 3 Creative B2B Lead Generation Tactics.” In the original post, we explain that interactive content is specifically tailored to facilitate engagement with your prospects. On average, there is a 15% share rate for interactive content like quizzes.

Top of Funnel 100

Top of Funnel Zoominfo Content Digital Marketing Funnels 100

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M in savings over three years. Brand Love is also the social team’s primary OKR.

Social Media 99

Social Media ROI Work Management Marketing Management 99

Oktopost

JANUARY 31, 2024

Best metrics for ROI Conversion Rates Measuring conversion rates for employee advocacy posts is essential as it provides a tangible metric to assess the effectiveness of your advocate’s efforts in driving desired actions from the audience. Here are some commonly used metrics to help you get started.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

SmartBug Media

JUNE 3, 2021

That’s why measuring ROI in your business is one of the most important things you can do to assure profitability and success. However, calculating your content ROI can also be challenging if you’re not sure how to measure it or if you haven’t set up key performance indicators or goals for your content. Revenue by Interaction Source.

Hubspot 94

Hubspot ROI Marketing Attribution Content 94

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

ROI 126

ROI Brand Identity Branding Top of Funnel 126

Only B2B

FEBRUARY 6, 2024

Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. This translates to higher lead quality, improved conversion rates, and maximized marketing ROI. Budget and ROI Measurement: ROI remains the most challenging aspect for B2B marketers. So, how will you leverage intent data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

SmartBug Media

AUGUST 17, 2022

Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? Clearly defining your intentions with your team will ensure everyone feels the ROI when you return to your computer after INBOUND. INBOUND 2022 Goal: Learn. Reach Out to Follow Up!

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105