Biznology

SEPTEMBER 6, 2017

Interactive tech talk: Tech talks, webinars, and other recorded presentations almost always scatter valuable and interesting ideas amongst a lot of stuff (like speaker introductions) that is, well, not so interesting. RFP: Companies often use video recordings to provide evidence of top-level executive commitment to a project.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Vidyard

JULY 29, 2014

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. They also have a helpful Slideshare. 3 Questions You Gotta ask!

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

chiefmartech

FEBRUARY 8, 2021

Arguably for the same reason marketers ended up embracing so many martech tools: their profession has changed to be weighted much more toward digital interactions. In the research stage, digital interactions with sales reps jumped 152% year-over-year. Why are sales teams suddenly embracing so many new apps? Not surprising.

Enterprise Management 141

Enterprise Management Marketing Management RFP Forecasting 141

Customer Experience Matrix

OCTOBER 7, 2018

(This comes from vendors who are now receiving many poorly written CDP RFPs.) These questions are intertwined: use cases determine the capabilities users need; requirements are the heart of an RFP, and finding which vendors have which capabilities is the goal of vendor selection. Since it exists, you can leave it out of the RFP.

RFP 266

RFP Generation Vendors Ad Building 266

Conversica

JULY 23, 2019

This checklist details how AI is helping companies increase interactions with inbound leads to get more conversions. RFP Template. Our RFP template has questions included to help you craft your RFP and think through critical points when considering Conversica’s Sales AI Assistants.

RFP 53

RFP Top of Funnel Case Studies Advertising Funnels 53

Biznology

JUNE 3, 2020

Much of it comes down to speed and agility, and the ability to change how you interact with existing customers. If you can innovate through the crisis, and show customers superior performance, it will have a lasting effect on the customer relationship. Of paramount importance is how you make them feel when they are struggling. Consider this.

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Martech

JUNE 17, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Decide whether or not you need to engage in a formal RFI/RFP process. Take your list of use cases and then do some research. Make a list of the vendors that meet your criteria. Reach out to them and set a deadline for replies.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Vendors 95

ANNUITAS

FEBRUARY 9, 2012

Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. In fact, research by Sirius Decisions found that 70% of purchases are already at the RFP stage by the time vendors know about the opportunity.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

Martech

JANUARY 6, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Decide whether or not you need to engage in a formal RFI/RFP process. Narrow your list down to those vendors that meet your criteria. What the tools do.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Vendors 99

Martech

JANUARY 21, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. Account targeting and interaction management/orchestration: Does the tool help identify target accounts? Narrow your list down to those vendors that meet your criteria. Submit your list of the ABM capabilities you’ve identified, and set a timeframe for them to reply.

Account Based Marketing 105

Account Based Marketing Marketing Automation Services Marketing Management Vendors 105

Conversica

JULY 2, 2019

This checklist details how AI is helping companies increase interactions with inbound leads to get more conversions. RFP Template. Our RFP template has questions included to help you craft your RFP and think through critical points when considering Conversica’s AI Assistants. Download our Buyer’s Guide.

RFP 40

RFP Case Studies Template Case Study 40

PathFactory

MARCH 4, 2021

This part of the market leads to smaller margins as they have pre-defined needs and in many cases they are moving toward RFP (officially or unofficially) where they will focus on getting the most capabilities for the lowest price. Most content is targeted at the 10% of the market that is already looking or they are open to buying.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Martech

FEBRUARY 2, 2023

Begin your research by reading the vendor profiles in this report , then visit the vendor sites for the blogs, e-books and interactive tools that they offer. Finally, decide whether or not you need to engage in a formal RFI/RFP process. Narrow your list of prospective vendors by evaluating their platforms based on your use cases.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Work Management Marketing Management 93

Hubspot

FEBRUARY 22, 2017

Good for the upper-end of the sales pipeline, but you'll increase your chances of converting a prospect to a client if you treat your RFP responses like the strategic sales tools they're meant to be -- and that means avoiding these six hazardous pitfalls. 2) You take the RFP at face value. The Fix: Interpret the RFP. Hallelujah.

RFP 65

RFP Paid Search Agency Advertising Agencies Marketing Proposals 65

Martech

SEPTEMBER 30, 2021

Regarding the fear of slowing things down, remember that RFI or RFP processes aren’t always warranted. I’ve seen multiple times when marketers interact with a sales team while unknowingly revealing more than they should, and that decreases the leverage the organization has in a way that favors the vendor.

Work Management 90

Work Management Marketing Management RFI RFP 90

Webbiquity

JULY 6, 2010

How to Write an Ad Agency RFP. Small companies don’t bother with agency RFPs (nor should they) and even mid-sized companies use them less today than in the past. As with the how-to-write-an-RFP post noted earlier, this outlines a solid, traditional process for mid-sized companies but overkill for small firms. Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Sprout Social

DECEMBER 6, 2023

When people typically envision influencer marketing, their minds often go to business-to-consumer interactions. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP). Here’s how. times more than those with digital suppliers.

Work Management 115

Work Management B2B Marketing Marketing Management Paid Search Agency 115

Stevens & Tate

MARCH 15, 2021

For example, you may agree that success is measured by an increase in website visits and conversions, a certain number of on-site traffic or customers per store, more social media interactions and engagement, or incremental sales. Write an RFP. It also allows you to compare apples to apples when agencies respond.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 59

SpotMe Blog

JUNE 28, 2023

From an interactive activity feed , networking tools , chatbots, and live chat to Q&A, polls , live applause , quizzes , gamification , and more. With SpotMe’s customizable and interactive mobile event app and platform, you can create an event strategy that will engage audiences before, during, and after your events.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Rev

MAY 21, 2018

Still, intent data can help you figure out areas of interest so that you can be more relevant in future interactions. Get in too late, and you are often responding to an RFP your competitor helped craft, an RFP that highlights your weaknesses relative to areas of advantage for your competitor. But interests change.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

B2B Marketing Directions

JULY 9, 2022

Part IV (Chapters 10-12) - Chapters 10 and 11 discuss how selection teams can interact effectively with prospective vendors, including how to create RFI's/RFP's/RFQ's that actually work and how to respond to vendor questions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

BOP Design

JANUARY 13, 2021

Particularly for B2B buyers, they may often have six or more interactions with your brand before they reach out to make contact. Advise them to complete a RFP form. CTAs for Different Stages of the Buying Process. Not every website visitor is ready to schedule a call or consultation with your sales team. How do you do this?

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

SpotMe Blog

FEBRUARY 2, 2022

We published a free RFP template for you. They often have the interactive elements for both live and on-demand. These solutions tend to have less interactivity built-in. The depth of interactive tools and the ability to offer RTMPS secure live streaming are key differentiators. RFP guide and free template.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Martech

SEPTEMBER 8, 2021

Guide stakeholders through solution selection process Shepherd RFI, RFP, contract negotiation, and IT security assessment processes Oversee broad picture of stack integrations Serve as system primary point of contact when there are numerous stakeholders Promote awareness of organization-wide tech stack and downstream considerations.

Marketing AI 62

Marketing AI Work Management Marketing Management Marketing Automation Services 62

KoMarketing Associates

NOVEMBER 19, 2015

Business relationships rely on some of the same data points but are often distanced from targets and customers by geography, station (status in the food chain of the individual with final say-so) and decision-making protocols like RFP docs, requisition requests, and other confounding red tape.

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

ViewPoint

SEPTEMBER 13, 2016

The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. It’s like responding to the RFP that you haven’t written. They do want to interact with sellers who exhibit leadership behaviors -- sellers who will inspire, challenge and enable them.” Do you agree these are lies?

B2B Thought Leadership 120

B2B Thought Leadership Cold Calling Thought Leadership Business 120

Webbiquity

SEPTEMBER 26, 2023

Event Technology and Infrastructure SocialPoint SocialPoint produces trade show booth games (trivia, digital fish bowl, virtual prize wheel), social media walls, and audience response (for conducting live polls, interactive Q&A sessions, voting, and surveys) applications that promote user-generated content, increase attendee engagement, and provide (..)

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Vidyard

MARCH 5, 2021

Marketers can use interactive video elements (or CTAs) and video personalization to boost viewer engagement, accelerate the buyer journey, and convert viewers into the sales pipeline. Interactivity capabilities like branded pop-ups. An online video platform can be used to host videos and measure their impact. Automated transcriptions.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

markempa

NOVEMBER 5, 2012

This human interaction might help you uncover that although a certain tactic generates leads that close, they require many more resources from Sales to close the deal, while other leads are much easier to close. (For Check in with Sales to gather feedback on the performance of lead generation campaigns. Step #4: Identify opportunities.

Sales Management 120

Sales Management Lead Generation Sales Qualified Leads Analysis 120

SpotMe Blog

MAY 17, 2022

Whiteboard and annotation features can help with a smooth interaction. . RFP guide and free template. We prepared a guide to virtual event RFPs. Includes a free virtual event RFP template. Running breakout sessions requires 2-way video conferencing. This will allow attendees to collaborate and host discussions.

Conference 52

Conference Best Practices Webcast RFP 52

Marketing Interactions

MARCH 22, 2022

And, with buyers preferring self-reliance and digital experiences over direct vendor interactions, marketers have an expansive opportunity to help buyers self-qualify. It’s worth considering, as the former could mean you’re fulfilling an RFP requirement rather than first choice. For instance: What outcomes are most important to them?

Work Management 62

Work Management Marketing Management Ideal Customer Profiles Sales Qualified Leads 62

Circle Studio

DECEMBER 19, 2018

Keep in mind that the RFP/shortlist/interview process is the final stage in what is often a 2-3+ year chase. So in 2019, look for ways that marketing can proactively support your firm’s business development efforts by reaching, engaging and nurturing prospects before the RFP is issued AND after a client is landed.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Terminus

APRIL 12, 2021

Or they go through this whole RFP process, they buy their tools, and then the person who was supposed to operate it leaves, so they’re stuck. Susan : So many people who are on the frontlines, interacting directly with customers have so much knowledge that they can share with an executive team. Talk to your customers.

Marketing AI 52

Marketing AI Demand Paid Search Agency RFP 52

Hubspot

AUGUST 21, 2023

In a solicited business proposal, the other organization asks for a request for proposal (RFP). If they've sent you an RFP, make sure you read it carefully, so you know exactly what they want. These technologies can help you add interactivity to your product or service proposal. New to designing websites? Add a VR or AR demo.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hinge Marketing

APRIL 21, 2016

Your client’s experience is a journey—a series of touchpoints, or moments of truth, that take place every time clients interact with your firm. Long before the RFP comes out, you have demonstrated your firm’s ability to: Listen to their needs and challenges. You meet with them and nurture the relationship over weeks or even months.

Loyalty 48

Loyalty Ad Building RFP Barriers 48

ClearVoice

MARCH 10, 2020

Now you need inspiration on how to reach that niche audience through various content interactions. One of our clients at Superneat Marketing is RFPIO, an RFP response software provider. Their platform helps business professionals who respond to RFPs, security questionnaires, and a multitude of other complex documents.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

SpotMe Blog

DECEMBER 7, 2022

You get to see and interact with other attendees, which can create a more engaged and supportive community. Virtual events may be better if you’re looking to reach a larger audience or if you’re striving for a more interactive experience. Nothing beats the energy of a face-to-face interaction. Well, a lot. .

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52