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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Tip on using AI for market research and analysis.

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Why Buyer Interaction Design Matters During The Coronavirus Pandemic

Tony Zambito

What we know now is that traditional buyer-seller interaction is undergoing its most significant change yet in the 21 st century. B2B buyers are also embracing the remote model of interaction. In a recent McKinsey study, nearly two-thirds of B2B buyers indicated that remote interaction was equal to or better than before the pandemic.

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How to augment market research and glean customer insights with AI

Martech

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. Fortunately, customer interaction histories can be mined to better understand actual behaviors and preferences. There are many more use cases for AI in market research. Get MarTech! In your inbox.

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What Will the Future of Remote Work Look Like? New Research

Webbiquity

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research. ” This may not be wise.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. During this interactive session, you will learn how to: Identify the elements of product strategy.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Some Good News: B2B Marketing Budgets Appear Unscathed. this year as well.

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The comprehensive marketer’s guide to brand research

Tomorrow People

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Conducting UX Research can often be a daunting task. Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research.

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Put Your Data to Work: The Complete Playbook

An interactive guide filled with the tools to turn your data into a competitive advantage. We’ve created this interactive playbook to help you use your data to provide actionable insights that will lead to better business decisions and customer outcomes. What do startups and Fortune 500 companies have in common?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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4 Steps to Developing Your Customer Care Strategy

In a recent research report on Customer Effort, Interactions found that customers simply aren’t willing to spend a lot of time getting their issues resolved. Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement.

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Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Research has shown that self-directed digital experiences are preferred by B2B buyers over vendor interactions. This is because most marketing efforts continue to be focused on product solutions and selling the product rather than the needs of their buyers.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.