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Are Social Reels Relevant for Brands?

Contently

Two billion people now interact with Instagram Reels every month. Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. This will give you a baseline for the Reel types that are relevant to your brand. That said, the ROI on Reels is not automatic.

Relevance 152
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What Are the 4 Ps of Marketing, and How Are They Still Relevant?

Marketing Insider Group

Also, it’s never been more important to be visual and interactive. The post What Are the 4 Ps of Marketing, and How Are They Still Relevant? However, you must first ask: Is my target market even using this medium? Do your research to discover where your people are and meet them there. appeared first on Marketing Insider Group.

Relevance 331
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Personalization and real-time interaction management: Best of the Chatbot

Martech

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. It involves using customer data and insights to deliver relevant and customized content, recommendations, offers, and interactions. I am trained with MarTech content. Here’s something somebody asked me!

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The 3 Rs of marketing automation: Relevance, response and ROI

Martech

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. The magic of relevance in marketing automation With 87% of companies either using or planning to implement marketing automation solutions, you risk being left in the dust if you’re not on this train.

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Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. Data Axle’s ultimate guide to omnichannel marketing explores how you can turn data into actionable insights to give buyers what they really want – personalized, relevant, timely messaging.

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3 ways to deliver more relevant customer experiences

Martech

Ross Moses, Senior Director of Analytics and Insights at the United States Soccer Federation, saw a need to re-evaluate how the organization interacted with its customer base. Soccer’s loyalty program, which rewarded customers based on their interactions with the program. Gather relevant business intelligence.

Relevance 126
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Top 5 B2B CMO Actions to Strengthen Marketing Relevance

Heinz Marketing

Today people and buying groups do their own research on-line and often don’t want to interact with a sales person until they are educated and have narrowed down alternatives. Their initial interactions are on-line and they may already have eliminated your brand from consideration without you ever knowing. Relevant Content.

CMO 107
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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

This will be an interactive session! This session will cover: How to ask the right questions, to the right people, in the right way to yield accurate relevant information. Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research.

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Loyalty Auctions: The Next Reward For B2B Markets

Auction techniques remain an inexpensive, highly interactive, fun and under-utilized method to recognize and reward your best customers while keeping them engaged. This technique is especially relevant in the B2B, channel or employee loyalty space because the universe of members is typically much smaller than a consumer program.