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Report: B2B Buyers Consuming More Marketing Content Before Making Purchases

KoMarketing Associates

Approximately 55% claim they have consumed research/survey reports, and the majority of buyers (43%) say this has been the most valuable content format while researching B2B purchases. The Increasing Value of B2B Marketing Content. Given this context, it makes a great deal of sense why more and more content is being requested.

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69% of Marketers Looking to Purchase More Martech Within the Year

KoMarketing Associates

However, 69% of respondents admitted that they will be purchasing more martech platforms over the next 12 months. Clevertouch recently published “The State of Martech 2022” report, and statistics indicated that overall, 47% of marketers are overwhelmed by their technology. Approximately 39% stated the same about the metaverse.

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EU raises antitrust concerns about Adobe’s purchase of Figma

Martech

An in-depth investigation by the European Commission came to the preliminary conclusion the deal could significantly reduce competition for interactive product design tools, vector editing tools and raster editing tools. The post EU raises antitrust concerns about Adobe’s purchase of Figma appeared first on MarTech. Get MarTech!

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Driving growth through data: Optimizing the purchase stage

Martech

In this second part, I will explore a critical part of the journey: the purchase stage. Defining the purchase stage Let’s begin by defining what we mean by the purchase stage in the customer journey. This stage signifies the shift from potential to paying customers as they make informed purchase decisions.

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Intent Signal Data 101

“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? That means B2B marketers miss out on 85% of a buyer’s journey! Intent signal data can help.

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Personalization and real-time interaction management: Best of the Chatbot

Martech

Prompt: What is the difference between personalization and real-time interaction management Answer: Personalization and real-time interaction management are both strategies used to enhance customer experiences, but they differ in their focus and approach. Personalization Strategy: a.

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Why Buyer Interaction Design Matters During The Coronavirus Pandemic

Tony Zambito

What we know now is that traditional buyer-seller interaction is undergoing its most significant change yet in the 21 st century. B2B buyers are also embracing the remote model of interaction. In a recent McKinsey study, nearly two-thirds of B2B buyers indicated that remote interaction was equal to or better than before the pandemic.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

While intent data can be game-changing for gaining attention, its true superpower is driving purposeful engagement toward purchase while reducing sales cycles and costs. In this session, Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, will show you how to: Use buyer context to rationalize intent data.