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B2B Memes

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Digital First, Not Foremost

B2B Memes

In all the recent debate on the merits of the digital-first strategy for publishers ( neatly encapsulated today by Mathew Ingram ), there is one strand of discussion that never quite comes to the foreground. And the print model is simply too rigid and too ponderous to be the starting point in modern publishing.

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Digital First, Not Foremost

B2B Memes

In all the recent debate on the merits of the digital-first strategy for publishers ( neatly encapsulated today by Mathew Ingram ), there is one strand of discussion that never quite comes to the foreground. And the print model is simply too rigid and too ponderous to be the starting point in modern publishing.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. Validation came not from readers as much as from “publishers, editors and fellow content creators. agreeing to publish our work in the first place.”.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. Validation came not from readers as much as from “publishers, editors and fellow content creators. agreeing to publish our work in the first place.”.

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Three Common Failures in Online News: Are You At Fault?

B2B Memes

For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. The studies focused on B2B e-news from well-known trade publishers and included totally staff-written content as well as mixes of aggregated and staff-written material. a consulting firm serving B2B publishers.

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Managing Your Career in the Social Media Era: Sources

B2B Memes

No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy. Today, audiences are in charge and they want direct access to, and interaction with, journalists.”. Every interaction, every assignment is a chance to make a change, a chance to delight or surprise or to touch someone.”.

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Embrace Your Errors

B2B Memes

And indeed, yesterday I committed one of the homophonically confused errors I’ve made since the beginning of my publishing career, writing “died-in-the-wool” rather than “dyed.” In this morning’s Los Angeles Times , the editors published a note under the headline “Didn’t anyone edit this?”

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