interactive Product Related Topics 
Martech
NOVEMBER 27, 2023
Prompt: What is the difference between personalization and real-time interaction management Answer: Personalization and real-time interaction management are both strategies used to enhance customer experiences, but they differ in their focus and approach.
Marketing Insider Group
MARCH 30, 2021
When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.
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Webbiquity
OCTOBER 11, 2022
A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.
Vision Edge Marketing
APRIL 12, 2022
B2B solutions designed to be intuitive, create a user-friendly experience, require no human interaction to implement and use, and immediately deliver value. They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies.
Martech
APRIL 12, 2024
As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.
Optinmonster
APRIL 8, 2024
Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.
Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank
Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. This will be an interactive session! Use Product Management Today’s webinars to earn professional development hours! into action takes finesse. Bring your questions for Michele to answer live.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
Which production secrets are key to transitioning webinar attendees to active sales prospects. Send your questions ahead of time to make sure your voice gets heard in this interactive event. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!).
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An interactive guide filled with the tools to turn your data into a competitive advantage. They rely on data to power products, business insights, and marketing strategy. We’ve created this interactive playbook to help you use your data to provide actionable insights that will lead to better business decisions and customer outcomes.
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It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios. You can have the best product in the world, but if your front-line sales teams do not know how to get that product into the hands of your customers, you’re in trouble.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
This is because most marketing efforts continue to be focused on product solutions and selling the product rather than the needs of their buyers. Research has shown that self-directed digital experiences are preferred by B2B buyers over vendor interactions.
Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski
Rarely will a B2B buyer and seller have a one-off interaction, instead needing to work together to understand each other's needs and to learn how to communicate to build a successful professional relationship - and that is easier said than done! Carving out a sales path for a product.
Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC
The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. You don't want to miss this insightful & interactive webinar! Now add the fact that we're facing a global pandemic and it could add an extra 2 - 3 months or more to a sales cycle.
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