Martech

MARCH 2, 2023

OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. It is also possible they’ve cut prices and are offering a loss-leader to ward off potential competitors. The Whisper large-V2 model is priced at $0.006 per minute.

API 103

API Pricing Price Marketing AI 103

ClickZ

JUNE 25, 2020

We’ll briefly delve into their specific functionality before looking at the different pricing options and plans that are available. Price: MarketMuse starts at $1,500 a month, so it’s certainly not for the faint-hearted. Price: Seamless.ai Price: Curate keeps its pricing information tightly under wraps.

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

Mereo

MAY 4, 2023

Pricing a B2B solution is complex. People are quick to debate pricing models and numbers. The leading B2B organizations do not leave pricing up to chance. They treat pricing as an art and science. WHO IS IN CHARGE OF PRICING? Alignment of the differentiated value proposition to the pricing approach is critical.

Pricing 50

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TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. In this guide, we go over some important pricing aspects for customer engagement software. Customer Engagement Pricing Overview CEP pricing can vary a lot. There are many things you can do with these tools.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. In this guide, we go over some important pricing aspects for customer engagement software. Customer Engagement Pricing Overview CEP pricing can vary a lot. There are many things you can do with these tools.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Hubspot

JANUARY 17, 2024

Confession time: I've been in the market for a new car for months now, but the thought of stepping onto a car lot and negotiating prices with a car salesperson is about as exciting as getting a root canal. I can pinpoint the exact value of my current car, compare prices, and find the right car for me.

Pricing 58

Pricing Price Purchase Interactive Marketing 58

ConvertKit

MARCH 24, 2021

Set the paid newsletter price too high, and you might scare off your most valuable fans. As intimidating as pricing may seem, it’s nothing to be afraid of. The more we talk about pricing openly and honestly and release the need to get it right the first time, the easier it is to move onward and upward. Image via Petition.

Newsletter 141

Newsletter Pricing Price Churn Rate 141

Vision Edge Marketing

MARCH 26, 2024

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

ConvertKit

DECEMBER 10, 2020

3 factors that affect ebook pricing. 5 steps to find the right price for your ebook. The last step before releasing your ebook: giving it a price tag. You might be tempted to come up with your ebook price based on gut feeling. You may want to “charge what you’re worth”… Or just pick any ebook price and run with it.

Pricing 127

Pricing Price Screencast Amazon 127

Martech

MARCH 31, 2022

Edison Interactive, a CMS for connected screens, today launched a self-service platform for digital out-of-home (DOOH) advertisers, as a result of a partnership with self-serve adtech company DanAds. The post Edison Interactive launches DOOH self-serve platform appeared first on MarTech.

Industry CMS 85

Industry CMS Paid Search Agency Marketing Management Advertisements 85

TrustRadius Marketing

APRIL 29, 2022

This is done by gaining insight into their experience interacting with your brand. When it comes to DXP, transparent pricing can be harder to find than a tack in a shag carpet. We can’t confirm any costs for DXP providers that do not have upfront pricing. They do not offer upfront pricing and require a consultation.

Digital Experience Platform 52

Digital Experience Platform Pricing Price CMS Development 52

Velocity Partners

AUGUST 2, 2023

Big results from small interactions MADE.com (RIP) made my life better. Because interactivity is both insanely powerful and routinely underutilized. Why interactivity works Interactivity is a proven engagement-booster that turns users from readers to participants. Like I’m Goop or something. Why am I telling you this?

Advertising Benchmark 76

Advertising Benchmark Content Peer-to-peer Lead Scoring 76

Parse.ly

APRIL 25, 2023

Twitter social interactions were discontinued in Parse.ly Starting on April 30, 2023, social interaction counts for Twitter and tweet cards will no longer be available in Parse.ly What is a social interaction in Parse.ly? Social interactions in Parse.ly effective April 30, 2023. What is changing? updates The post Parse.ly

Twitter 52

Twitter Features Social Networks Analytics 52

Directive Agency

JULY 12, 2022

So what better way for SaaS brands to secure conversions than to ensure their pricing pages perform as well as possible? The following eight SaaS pricing page strategies are sure to help boost conversion rates. The logic behind designing minimal pricing pages is simple, and it has to do with the standard buyer’s journey.

Conversion Rate 52

Conversion Rate Pricing Price Conversion 52

Zoominfo

OCTOBER 8, 2018

We recently explored the idea of interactive content in the blog post, “ 3 Creative B2B Lead Generation Tactics.” In the original post, we explain that interactive content is specifically tailored to facilitate engagement with your prospects. On average, there is a 15% share rate for interactive content like quizzes.

Top of Funnel 100

Top of Funnel Zoominfo Content Digital Marketing Funnels 100

Outgrow

SEPTEMBER 27, 2021

Top 5 Interactive Calculators for Websites. With businesses going virtual, there is a stronger need for interactive digital experiences that engage the audience. Interactive content types like calculators do just that. Interactive calculators for websites act as fantastic lead magnets as they offer value to prospects. .

Marketing Websites 52

Marketing Websites Outgrow Marketing Management Top of Funnel 52

Hubspot

DECEMBER 1, 2020

If you're asking yourself those questions, you might want to consider making your infographics interactive. Here, we'll go over what an interactive infographic is, learn what it takes to make one, see some examples, and review some of the programs you can use to make one of your own. How to Make an Interactive Infographic.

Process 89

Process Enterprise Management Tools Work Management 89

Optinmonster

AUGUST 13, 2021

This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign. This lets you keep track of your customer interactions in one place, so you can build stronger relationships with them. We’ve compared ActiveCampaign with the best alternatives available. Reliable support team. Sendinblue.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Webbiquity

AUGUST 18, 2020

Set up virtual booths with interactive features including images, brochures, data sheets and videos. Pricing: contact vendor. Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

AUGUST 4, 2020

A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download. Pricing: $79/$159/$299 per month; enterprise pricing by quote. Pricing: $34/$69/$163 per month.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

BuzzSumo

APRIL 1, 2019

Then, you’ll love discovering the potential of interactive content and how easy it can be to create. All it takes is an interactive content marketing platform ( check out this list from Lilach Bullock ) and the three tips below to generate the kind of posts that practically market themselves and can set your company up for easy conversions.

Interactive Marketing 107

Interactive Marketing Content Marketing Planning Budget Programs 107

Marketing Insider Group

APRIL 13, 2023

(For example, twice as many companies now compete on customer experience than price or product.) Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. Price In theory, price is the easiest of the 4 Ps of marketing to adjust but can be the hardest for a business to determine.

Relevance 335

Relevance Planning Paid Search Agency Work Management 335

Mereo

FEBRUARY 23, 2022

Strong consumer demand and pandemic-related supply constraints continued to push up prices in January.” Wholesale prices jump 9.7% Subsequently you will face difficult discussions with your customers (and prospects) — with your sales team at the front line of these interactions.

Pricing 45

Pricing Price Cross-Selling Bundling 45

Webbiquity

MAY 16, 2023

Note that pricing models vary; all of the pricing listed below is based on tracking for multiple websites with combined limits of 150,000 visits / 75,000 visitors / 300,000 pageviews per month, just to create an apples-to-apples comparison. Your pricing will vary based on your traffic volume. MixPanel Capterra rating: 4.5 (117

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

FunnelEnvy

APRIL 30, 2021

And today I want to talk to you about multi-step interactive experiences and going beyond the form. So this is the third video in a series that we focus specifically on a technique we call multi-step interactive experiences. A quick recap on multi-step interactive experiences. Full Recap of Multi-Step Interactive Forms.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Account Based Marketing ABM 52

Outgrow

APRIL 23, 2020

Interactive Content Ideas For The Art Industry. Like any other industry doing business in the online space, the multi-billion-dollar Art industry should leverage interactive ways to communicate with their customers. This blog is all about Interactive Content ideas for the Art Industry. The Awareness Stage. The Evaluation Stage.

Top of Funnel 59

Top of Funnel Outgrow Content Lead Scoring 59

Hubspot

SEPTEMBER 17, 2018

When a buyer and seller don’t align on price, you might guess the sale won’t go through. In the 1970s, researchers studied the effect of seller ability to deviate from list price. They suspected sellers with higher pricing authority would close better deals. Sellers setting a precedent for price concessions.

Pricing 80

Pricing Price Best Practices Terms and Conditions 80

Outgrow

MAY 3, 2021

How to Boost eCommerce Sales Using Interactive Content. Interactive content elevates content marketing. Conversion rates are nearly 30% higher and bounce rates are 45% lower when you use interactive content as compared to standard landing pages. Firstly, Why Should You Use Interactive Content in eCommerce?

eCommerce 52

eCommerce Work Management Content Marketing Management 52

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Today, it has more than 50000 golf clubs at all times and aims to provide the best price equipment for every kind of golfer. Who Is Golf Avenue?

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

Kaon

MAY 24, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset. Trio will accelerate VR sales and marketing applications for Fortune 500 companies.

Interactive Marketing 124

Interactive Marketing Trade Show Google Advertising Agencies 124

Kaon

JULY 2, 2015

By Dana Drissel, Vice President at Kaon Interactive. In marketing and sales, this can be accomplished by using digital interactions and interactive storytelling to create engagements that allow customers to guide themselves through their problem-solving journeys. Accelerate Onboarding with Interactive Crib Notes.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Aberdeen

JANUARY 8, 2020

And it’s one we can learn by looking at the PNC Christmas Price Index , a data visualization for the economy that’s been running for 36 years. The PNC Christmas Price Index mirrors the U.S. Consumer Price Index in that it measures the changing prices of goods and services. The Economics of The Twelve Days of Christmas.

Pricing 52

Pricing Price Account Based Marketing Intent Data 52

Outgrow

MARCH 18, 2020

Amazing Interactive Content Examples From 2019. And that reason just happens to be interactive content. Interactive content like quizzes and calculators help companies build curiosity and increase brand awareness by increasing curiosity. That just might be the reason why amazing interactive content examples are easy to come by.

Examples 52

Examples Outgrow Content Sales Qualified Leads 52

Vidyard

MAY 23, 2018

Interactive video CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel. What Are Interactive Video CTAs? “In This video provides a brief overview of what interactive video CTAs are and how they work in the Vidyard platform.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Funnels Thought Leadership 65

Outgrow

JULY 3, 2022

Interactive Content Idea Generator – Get Ideas + Build Your Own. Outgrow’s Interactive Content Idea Generator. Outgrow offers a free tool that offers interactive content ideas across industries and stages of the funnel. Interactive content is content types that demand engagement from your users. Try it out here !

Outgrow 52

Outgrow Generation Ad Building Top of Funnel 52

SnapApp

JANUARY 29, 2019

That’s why savvy marketers and salespeople are turning to interactive content to collect deep, qualitative information that can’t be gleaned from traditional lead scoring indicators, like visits to a pricing page. Tools for Interactive Lead Qualification. Interactive PDFs. Solution Finders.

Lead Qualification 98

Lead Qualification Sales Cycle Sales Qualified Leads Top of Funnel 98

Marketing Insider Group

DECEMBER 18, 2023

Because of these pricing models, you’ll want to make sure you’re only paying to share the best content you have. This solution is the most affordable since it has a cost-per-click price model, with a $10 daily minimum. For the self-service solution, there is no minimum cost, but rather a cost per impression. Why Sharethrough?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232