WebMarketCentral

SEPTEMBER 25, 2008

Just send a press release. There is an extremely low chance that a blogger will write about you based on getting press release, but a pretty darn good chance that he/she will view you as a spammer and ignore any subsequent emails you send. Would you really spend that five minutes reading your press release to him? Unbelievable.

Blogger 20

Blogger PR Outreach Practices 20

WebMarketCentral

MARCH 3, 2009

additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

WebMarketCentral

FEBRUARY 1, 2008

Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. WebMarketCentral (WMC): What did you do before Marketing Interactions? Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc.,

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

NOVEMBER 17, 2008

Most of us have too much to think about already: deadlines at work, paying the bills, juggling schedules—interacting with a viral campaign isn't something we should have to put a whole lot of thought into. If your initial interaction is going to be by email or phone, for example, you don't need to ask for physical address.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

WebMarketCentral

MARCH 2, 2009

Instead of page and after page of marketing copy, provides news, advice, assets and opportunities for interaction. But regardless of tactics chosen, do try to create an environment for interaction. For situations where that is not a practical option, Peter provides several other ideas. Jeff Quipp.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

OCTOBER 16, 2008

Make sure to maximize the link-building value of your PR efforts as well by writing SEO press releases with keyword text links. Here are more press release SEO tips for writing search optimized press releases.) Use Interactive PR practices to get your news linked from blogs and social bookmarking sites.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

MAY 11, 2009

The Yin Yang of PR and SEO by Online Marketing Blog The ubiquitous, oblivious Lee Odden explains the symbiotic relationship between PR and SEO: PR tools and techniques (such as online press release distribution, social media relations and blogger outreach) build valuable links that help with your SEO efforts, while producing well-optimized, relevant (..)

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

DECEMBER 9, 2009

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

DECEMBER 18, 2007

You can link names of your executives used in press releases back to their profiles on these sites. This helps anyone curious enough to learn more about their backgrounds and connections, and is good interactive PR practice. This makes you—and ultimately your company—easier to find. -

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

MARCH 30, 2009

Among Shawn's tips: write a blog, make sure your database is crawlable by search engine spiders, and create optimized press releases. SEO efforts themselves (making too many content changes or adding too many new links in a short time period) can even sometimes trigger a drop, though this is generally a temporary situation.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

JANUARY 5, 2009

Tags: Interactive PR Web 2.0

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

AUGUST 20, 2007

Melodramatic and obvious perhaps, but news sites, online press release distribution and social media tagging have radically altered the PR landscape. All press releases and news releases need to be search-engine optimized. Rob brings all of the elements together in one excellent, concise post.

Press 20

Press PR Social Media Optimization 20

WebMarketCentral

SEPTEMBER 6, 2007

And while many bloggers prefer not to simply be on a press release distribution list, they will write about important announcements.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

JANUARY 20, 2009

The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" detailing six ways to measure the impact of interactive PR, from links and increased traffic to SEO rank and increases in offline inquiries. Words to Write By: SEO Tricks for Press Releases by Speak Media Blog PR strategist Jennifer A.

PR 20

PR Best Practices Press Blogger 20

WebMarketCentral

SEPTEMBER 23, 2009

Our press release hits the wire, we hold some big chest-thumping event and then start selling our hearts out, having trained the sales force the day or week before. As Rebel puts it, "Successful launches leverage a series of interactions, laying the foundations for market success before the ‘announcement’ ever happens.

Web 2.0 20

Web 2.0 Product Public Relations Tagging 20

WebMarketCentral

NOVEMBER 20, 2008

5 Ways to Re-Purpose Content for Blog SEO by TopRank Online Marketing Blog Search guru Lee Odden offers several ideas for re-using content to get the maximum return on your effort and investment, such as turning PowerPoint presentations into blog posts and rewriting press releases in language that's actually interesting. So what is?

Blogspot 20

Blogspot Blogger Best Practices Business 20

WebMarketCentral

JUNE 9, 2008

Among her advice: "no one kicks my butt" (understand that bloggers—other than the sweatshop writers at Gawker at least—don't have deadlines they have to meet or space they have to fill); "press releases are useless" and "be prepared for the truth."

Blogger 20

Blogger PR Press Tagging 20