Remove interactive plan

B2B Marketing Traction

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More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults. 67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. A plan is more important than ever. A plan is more important than ever.

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What is the Right Mix of Full-Time and Outsourced Marketing Staff

B2B Marketing Traction

.* As a marketing consultant, I believe the first step to answering the question about the right mix of outsource and full-time marketing staff is to create a comprehensive marketing plan. The marketing plan should include estimates of resources required to accomplish each marketing activity. Please comment below.

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B2B Marketers: Why It’s Time to Commit…

B2B Marketing Traction

We provide strategic planning, consulting and digital marketing execution. The evidence exists. More and more audiences (especially younger generations like the Millennials) want it. So, what are you waiting for? Do you need digital marketing expertise? Contact New Incite today.

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How Dynamic is Your Marketing Consultant?

B2B Marketing Traction

Some take it a step further and create project plans. A few even stick around to execute the marketing plan. At the Association for Strategic Planning annual conference in February, I was introduced to a unique assessment system designed to help individuals and teams maximize performance while minimizing stress.

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What to Do When the Social Media Horse Has Already Left The Barn?

B2B Marketing Traction

Without a strategic social media plan or guidelines, the social media horse has already left the barn. Let’s look at the diffferent ways to address the problem when social media has been started at the grassroots level without a strategic plan or guidelines. What can the organization do? Let the social media horse run ?

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

This means that pages and fonts would resize and information would be presented in formats that visitors could easily view and interact with no matter what device (cellphone, tablet or desktop computer) a visitor was using. The client did not require that their site update include a responsive design.

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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Integrate Social Media into Your Marketing Plan. Measure baselines for customer interaction, customer satisfaction and other performance indicators and track your progress. Marketing personas bring customers to life so that businesses can better communicate with and serve them. Track, measure and analyze results.

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