Velocity Partners

AUGUST 2, 2023

Big results from small interactions MADE.com (RIP) made my life better. Because interactivity is both insanely powerful and routinely underutilized. Why interactivity works Interactivity is a proven engagement-booster that turns users from readers to participants. Like I’m Goop or something. Why am I telling you this?

Advertising Benchmark 76

Advertising Benchmark Content Peer-to-peer Lead Scoring 76

Webbiquity

NOVEMBER 28, 2023

As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

JUNE 20, 2023

Potential customers naturally want to hear about other people’s experiences before they invest in anything; seeing and hearing their peers attest to the effectiveness of your offerings builds trust in your brand. Video marketing has become a vital and productive tool for businesses in almost every sector.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

InsightSquared

JANUARY 8, 2021

Today nearly 80% of B2B sales interactions occur in digital channels—yet most companies still struggle to get a clear view of their revenue processes due poor CRM data quality, conflicting reports, competing cross-functional priorities, and an overall lack of visibility. Big news for revenue leaders! Why Revenue Collective.

Peer-to-peer 156

Peer-to-peer Top of Funnel Marketing Analytics Tools Digital Marketing Funnels 156

Seismic

MARCH 28, 2024

Sales coaching programs typically take a customized approach, tailoring guidance around the seller’s unique strengths to help them develop and refine the skills needed to have meaningful customer interactions and achieve their quotas. Additionally, the lack of experience and knowledge in modeling the right behaviors makes it more complicated.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Kaon

MAY 8, 2017

Our very own VP of Marketing, Dana Drissel , led a roundtable that discussed “interactive storytelling” where she highlighted how the art of storytelling helps audiences better communicate their marketing messages. Award categories included social media, product launch, mobile app/interactive, website, and many others. About DxMA.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Vision Edge Marketing

NOVEMBER 2, 2021

Don’t see their peer group doing it or their peers are doing something different. Capture and provide examples/case studies/testimonials of successful implementation especially by influential peers. Customer acquisition and retention often depend on new solutions. Why People Balk at Change. Don’t know how to try.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

ANNUITAS

NOVEMBER 29, 2023

The scope of the CMO’s role across different B2B organizations is highly variable, the skills necessary to be a ‘successful’ CMO are often misunderstood by those hiring for this role and the maturity of the KPIs used to measure a CMO’s success remain at a very nascent stage. Maybe that’s the point. Some of this is on them.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Convince & Convert

SEPTEMBER 30, 2021

Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Quick Takeaways. Where do case studies fit in your buyer journey?

Case Studies 343

Case Studies Case Study Impressions Studies 343

Salesforce Marketing Cloud

AUGUST 1, 2023

Hands-on learning with Trailhead On Trailhead, after each bite-sized section of learning about a certain topic (we call these units or steps), you’ll come across an interactive challenge where you can test your understanding. These units have interactive challenges, either multiple choice or hands-on. Worried about messing up?

Peer-to-peer 98

Peer-to-peer Communities Ideal Customer Profiles Rules 98

Zoominfo

JANUARY 27, 2019

In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Word-of-mouth may seem purely consequential—you sell great products, so your customers talk about you to their peers. Think about the last book you read or television show you watched. Keep reading!

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Stevens & Tate

MAY 3, 2023

Peer Recommendations More often than not, consumers will initially become aware of brands or their products and services through peer recommendations. Peer Recommendations More often than not, consumers will initially become aware of brands or their products and services through peer recommendations.

Marketing Funnels 98

Marketing Funnels Purchase Top of Funnel Peer-to-peer 98

Zoominfo

NOVEMBER 29, 2023

Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. And these tech-savvy individuals have plenty of outlets to do so, making their complaints louder than ever. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Vision Edge Marketing

JANUARY 24, 2023

The seven beliefs and behaviors that growth leaders share,” revealed the following results: Growth leaders across the C-suite are 70 percent more likely than peers to have growth as their top priority. Growth is going to be challenging according to the recent Business Roundtable survey. And does having one make a difference?

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Litmus

JUNE 24, 2022

Litmus Certified provides in-depth and interactive walkthroughs of the Litmus solution for email designers, developers, and marketers looking to grow their skillsets. Litmus Certified provides in-depth and interactive walkthroughs of the Litmus solution for email designers, developers, and marketers looking to grow their skillsets.

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

Martech

NOVEMBER 30, 2023

Buyers want to be educated about products, want to engage with their peers in discussing the product and are looking for positive, long-term, renewable relationships with vendors. Spaces for customers to network and interact. The relaunched TinyTake boasts four chief components: educate, engage, innovate and capture. TinyTake Engage.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Communities 94

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 104

Enterprise Management Marketing Management RFI RFP 104

Heinz Marketing

APRIL 14, 2022

Today people and buying groups do their own research on-line and often don’t want to interact with a sales person until they are educated and have narrowed down alternatives. Their initial interactions are on-line and they may already have eliminated your brand from consideration without you ever knowing. Customer Obsession.

CMO 108

CMO Relevance Enterprise Management Peer-to-peer 108

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Zoominfo

APRIL 19, 2023

Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. On average, customers engage with nine different channels in their buying process before making a purchasing decision. Communication preferences have changed over the past few years.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Martech

SEPTEMBER 14, 2022

B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. There was a smaller increase in preference for value-added resellers. A lack of trust. Highlights from the report can be found here.

Vendors 83

Vendors Peer-to-peer Buy Paid Search Agency 83

ANNUITAS

MARCH 19, 2020

And for many B2B companies, they are struggling to do so without live interactions, especially events. Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. Website [4.03%]. Nurture [2.65%]. PPC [1.82%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Hinge Marketing

MAY 22, 2023

What has not changed is perhaps the most valuable portion of the study—analysis of what the fastest growing firms do differently than their slower growing peers. The High Growth firms are growing over 5 times faster than their Low Growth peers. First among these has been the elevated level of uncertainty.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Salesforce Marketing Cloud

AUGUST 16, 2023

Join us (in San Francisco or on Salesforce+ ) for three jam-packed days of learning, networking with peers, and fun. At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. With a little help from AI.

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98

Velocity Partners

JANUARY 24, 2024

information collected from their subscribers when they interact with the app). Comparing yourself to peers is a deeply ingrained human instinct. You might not have the brand pull of Spotify, but your customers would be fascinated to learn how they’re performing relative to their peers (and crucially, what they could do to improve).

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

Heinz Marketing

DECEMBER 14, 2023

We can’t give it all away, but here are some highlights below. First… Brent Adamson is a world-renown researcher, author, presenter, trainer, and advisor to B2B commercial executives around the world. Known as having the “biggest crystal ball in B2B sales,”. It’s exciting, terrifying and scary all at the same time.

Peer-to-peer 117

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 117

Salesforce Marketing Cloud

MARCH 21, 2022

The current digital environment has underscored the importance of engagement — and how governments interact with their constituents. The growth of digital platforms has provided individuals with the ability to essentially have the world at their We now have the world at our fingertips — thanks to digital platforms. Learn more.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

Navigate the Channel

SEPTEMBER 7, 2023

They offer a unique opportunity for companies to showcase their products or services, connect with potential clients, and network with industry peers. Building relationships with industry peers, potential clients, and partners can lead to future collaborations and business opportunities, increasing the long-term ROI.

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

Bluetext

APRIL 8, 2024

Companies can customize their presence with branded materials, demos, and interactive experiences to engage attendees. With the constant evolution of cyber threats, staying informed about the latest trends, technologies, and best practices is paramount.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

The Marketing Blender

FEBRUARY 27, 2024

The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. As in-person sales became less viable, the need to transition to a more robust, digital-centric approach became urgent. By leveraging platforms like Google AdWords and LinkedIn, you have the opportunity to generate leads rapidly.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

The ROI Guy

MAY 22, 2018

And 96% of your peers agree. In a new study by Demand Metric, participants believe that content interactivity significantly impacts buyers’ decisions as they go through their journey, especially early in the journey where engagement is considered most important to winning the business. Today, you have to do something different.

Peer-to-peer 49

Peer-to-peer Marketing Budget Paper Lead Scoring 49

The ROI Guy

JUNE 27, 2018

A new go-to-market guide was needed to help content marketers meet the needs of these evolved buyers, and direct the shift from old static content to a new set of interactive marketing. As buyers have evolved to be more in-control, cautious and economic-focused, as Cold as ICE, the 4Ps of Marketing have evolved too.

Interactive Marketing 58

Interactive Marketing Work Management Marketing Management Content Marketing 58

Scoop.it

FEBRUARY 22, 2024

But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Interacting with prospects through LinkedIn content. Users are also ranked in their industry as well as their personal network, giving them a better idea of how they compare to their peers.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Hinge Marketing

JANUARY 27, 2022

LexisNexis Interaction and the Hinge Research Institute have just released the law firm edition of the High Growth Study 2022. In short, high growth firms have extended their lead over their slower growing peers by a significant amount in just one year. . And, what lessons can we learn from them to weather the storms ahead?

Peer-to-peer 101

Peer-to-peer PR Marketing Automation Services SEO 101