Biznology

FEBRUARY 17, 2014

Email and telephones are great peer-to-peer tools, excellent for targeted messaging with people you already know. Otherwise, instead of solving a problem, you are simply adding to it by fragmenting the communications framework even further. Previous entries in this series: 1. Your choice of social platform does matter ; 2.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Biznology

AUGUST 17, 2016

Blockchain is triggering a massive wave of change in the technology industry   —   and many others   —   because the technology records transactions in a way that enables it to automate trusted activity among digitally networked peers. Traditional ways of doing things, creating value and running business are about to change completely.

Peer-to-peer 80

Peer-to-peer Digital Transformation Transparency Distribution 80

Biznology

DECEMBER 11, 2014

Who are the people he typically interact with within the organization? A family picture of you in a situation outside the workplace or attending a business function may help others to see “the real you” and develop a rapport with those interacting with you often. How can I get started? Have I seen her in the past?

Profiling 80

Profiling Peer-to-peer Business Facebook 80

Biznology

AUGUST 26, 2015

Most people would rather interact online – but there are some customers who want to speak with an actual person. Most people would rather interact online – but there are some customers who want to speak with an actual person. How do you turn that attention into revenue though? Take a look at a few suggestions: Make payment easy.

Peer-to-peer 80

Peer-to-peer Customer Satisfaction Marketing Prospects Social Media 80

Biznology

DECEMBER 22, 2014

Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. of salespeople using social media outperformed their sales peers (source: Social Media and Sales Quota Survey). Social selling is not hard selling. In fact, it’s the opposite.

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

DECEMBER 18, 2013

On the other side, in our personal lives we interact with hundreds of people who never mastered any of those, and who live happily without them. Some will not just ignore it – they will abhor it, roll their eyes publicly or in private conversations, and just hope that the social business fad will pass soon.

Peer-to-peer 80

Peer-to-peer Internet Marketing Twitter Broadcasting 80

Biznology

MAY 21, 2015

Their behavior is not influenced as much by advertising any more, but by online feedback and the experience of their peers and other respected sources: Only 6% of Millennials consider advertising to be credible (source: Edelman Research). The concept of brand equity (i.e. These are the three pillars of brand equity.

Advertisements 80

Advertisements Advertising Brand Identity Branding 80

Biznology

MAY 29, 2015

Meeting these expectations, whereby customer interaction and service innovation become key strategic differentiators in a fast-commoditizing market, is both a challenge and an opportunity for Telcos. They also expect their providers to be responsive, flexible, and know just what they need. Something to be avoided.

Allocation 80

Allocation Peer-to-peer Lock-In Pricing 80

Biznology

APRIL 14, 2014

The biggest reason is the rise of transparency due to the internet, and how so many customers rely on digital research and interaction with peers for more honest assessments. And there is no emotion more important than the trust for a brand. So why is this essential emotion of trust in such dire straits? source: Webbed Feet.

Brand Identity 80

Brand Identity Branding Peer-to-peer Ad Building 80

Biznology

NOVEMBER 18, 2013

Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. They also wanted to maintain a dialogue with existing and past clients and to start a conversation with potential new ones. They wanted to increase social signals and make them stronger.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Biznology

JULY 12, 2012

Sometimes it’s hard to believe that the first PC I owned, 20 years ago, had a puny 40 MB hard drive. Looking at the professional side of things, the scenario is even scarier: you go away for some well deserved vacation, and on your first day back you have hundreds, if not thousands, of email messages waiting for you.

Peer-to-peer 80

Peer-to-peer Wiki Cable Lock-In 80

Biznology

MARCH 31, 2014

On an intellectual level they seem to recognize that they must work with their cross-functional peers to succeed, but in reality there is more jostling for control than is good for the organization. Clearly, in business settings the stakes are much lower, but territoriality continues to play a role.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

MARCH 31, 2014

On an intellectual level they seem to recognize that they must work with their cross-functional peers to succeed, but in reality there is more jostling for control than is good for the organization. Clearly, in business settings the stakes are much lower, but territoriality continues to play a role.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

JANUARY 21, 2013

Google Authorship is making big waves in the SEO and digital marketing worlds. Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with readers while improving CTR and can even redirect people back to more of your content. An SEO Boost.

SEO 80

SEO Google SERP CTR 80

Biznology

FEBRUARY 8, 2013

Some are still around, others fell into obsolescence, but each one of them changed the way users perceived and used the Internet. Vendors of enterprise software naturally followed suit and came up with a number of corporate solutions to mimic the capabilities of those popular online services. Williams was published. Why does that happen?

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Biznology

FEBRUARY 11, 2015

Here is the bad news: not participating in online social interactions at all is increasingly becoming a bad option for leaders. You don’t have to be a great writer to have an effective presence in your organization’s internal social business platform. Having said that, not all leaders are good communicators.

Business 80

Business Peer-to-peer Twitter Work Management 80

Biznology

OCTOBER 22, 2014

Small is beautiful because small firms can have a more intimate relationship with their clients through both, social media and offline interactions. Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Find out how below. Don’t try to imitate your larger competitors.

Small Business Marketing 80

Small Business Marketing Work Management Content Marketing Marketing Management 80

Biznology

SEPTEMBER 16, 2015

It’s the equivalent of a blockbuster movie: it tries to appeal to the general audience, where everybody looks the same and doesn’t interact much with each other as that content is delivered to them. The fundamental point missing in all these failed attempts is the understanding that your corporate intranet is not the internet.

Lead Ranking 80

Lead Ranking Peer-to-peer Digital Transformation Wikipedia 80

Biznology

FEBRUARY 20, 2015

We didn’t have to spend much time interacting with other “less-important” departments because we were the kings of the castle. We have to be proactive and reach out to peers in different departments to see if we can help. In the past, the role of a marketer was much simpler. The builders of the brand. The generators of leads.

CMO 80

CMO Enterprise Management Work Management Peer-to-peer 80

Biznology

APRIL 24, 2012

Bloggers and other social media online influencers may not know who Edward Bernays is or have the lingua franca of a trained communications professional, but they sure can spot the eye roll of condescension and contempt from a mile away, even through the terse messaging of a single pitch.

Social Media 80

Social Media Media Blogger Advertising Agencies 80

Biznology

APRIL 26, 2018

And indeed, the late 1990s, as well as the 2000s, saw social media focused mainly on connecting peers; it was truly a person-to-person interaction with businesses yet to fully embrace the Internet’s power and potential. In essence, these industrious ancient Persians established the first social network.

Peer-to-peer 143

Peer-to-peer Intent Word of Mouth Ad Exchange 143

Biznology

AUGUST 21, 2020

Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week we will continue with the theme of change management, learning/continuous improvement and innovation, with a focus on effectively fostering innovation and experimentation at both the team and organizational level. Both are well worth the listen.

Digital Transformation 104

Digital Transformation Peer-to-peer Ethics Budget Programs 104