The ROI Guy

MAY 22, 2018

Another one-sized fits all white paper in a sea of look-alike white papers. In a new study by Demand Metric, participants believe that content interactivity significantly impacts buyers’ decisions as they go through their journey, especially early in the journey where engagement is considered most important to winning the business.

Peer-to-peer 49

Peer-to-peer Marketing Budget Paper Lead Scoring 49

The ROI Guy

NOVEMBER 29, 2011

Alinean worked with Iron Mountain subject matter experts to create the Cost Savings Advisor Interactive White Paper. A few questions answered by the prospect produces a completely relevant, personalized and compelling 6-page white paper. You can try the Interactive White Paper for yourself by clicking here.

Paper 40

Paper Cost Sales Cycle Sales Qualified Leads 40

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Valasys

JULY 26, 2021

To acquire this, you should implement effective and relevant content to get more B2B traffic. Research Customer Needs to Create Effective and Relevant Content. This can eventually result in effective and relevant content that promotes customer engagement. How can lead generation happen? Image Source: ventureharbour.com.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Navigate the Channel

NOVEMBER 6, 2023

While digital marketing continues to improve and empower the way businesses interact with their customers online, the process doesn’t come without its challenges. Enhance website engagement by offering valuable content and interactive elements. Dead-End Pages Simply having an informative website presence is no longer enough.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

SnapApp

JULY 18, 2018

In order to leverage content for a shorter B2B sales cycle, marketers need to go above and beyond quality and relevance. In this post, we’ll explore why content alone can’t be relied on to convert leads to sales and highlight three reasons why B2B marketers should use interactive content to drive a shorter sales cycle.

Sales Cycle 70

Sales Cycle Top of Funnel B2B Sales Lead Ranking 70

The ROI Guy

APRIL 18, 2012

Leveraging a Total Economic Impact (TEI) study and white paper by Forrester, Alinean created an interactive white paper for Concur, so that prospects not only received the TEI study results showing average opportunities and savings, but a customized analysis of their own unique business case for Concur.

Case Studies 40

Case Studies Paper Case Study Studies 40

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. While repurposing existing content has its place and is an essential part of a successful content marketing strategy, make it a goal to begin 2024 with fresh, relevant content for your audience.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Act-On

FEBRUARY 16, 2024

And when we say “known,” we mean they’ve interacted with your brand in the past , so you have their email address (courtesy of your marketing automation platform ). A warm lead might receive relevant content such as a case study, a white paper, or other educational content.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Navigate the Channel

NOVEMBER 9, 2023

On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry. Finetune your social media channels When it comes to connecting and interacting with the public, few other methods can top the impact of social media. Should you attempt to interact with all of them?

Public Relations 65

Public Relations Social Media Paper FAQ 65

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

SnapApp

JULY 24, 2018

At SnapApp we might be a little bit biased, but we believe that interactive content is more than a shiny new piece of content that simply is cooler than a white paper. Let’s explore how interactive content can transform your marketing and sales alignment drive real results. How Does Interactive Content Help Sales?

Top of Funnel 75

Top of Funnel Interactive Marketing Sales Qualified Leads Content 75

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Consider the fact that 55% of people recently surveyed by FleishmanHillard wanted suggestions and how-to advice from their online content, while 47% wanted expert opinions on relevant content.

Paper 54

Paper B2B Marketing Planning Screencast 54

Scoop.it

AUGUST 3, 2023

The blog post discusses the research and links to the direct research papers so your target audience can see the information in its entirety and from its original source. Personalization People don’t like being spoken to or interacted with as nameless cogs in a brand machine.

Curation 75

Curation Content Paper Loyalty 75

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can invest in Customer Relationship Management (CRM) software to track and score each lead’s interactions accordingly. Role of Content in Alleviating ABM Pain Points The success of your ABM campaign banks on the quality and relevance of your marketing content.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

The ROI Guy

SEPTEMBER 13, 2011

Interactive White Papers can be used at various stages to help facilitate the buyer’s decisions, depending on the content of the white paper itself. Interactive White Papers with intelligent solution recommendations and configurations, quantified personalized benefits and ROI estimates help best during this middle stage.

Paper 40

Paper Interactive Marketing Process Comparison 40

Animalz blog

NOVEMBER 28, 2023

Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. It then uses AI to create a summary for you from all the relevant info it finds and attributes its sources without much hallucination. (Just make sure you’re on the Plus plan using its GPT-4 engine.)

Marketing AI 78

Marketing AI Research Tactics SME 78

Binary Demand

MARCH 26, 2024

XYZ company, a helpdesk solution provider, can utilize this data to: Target David with relevant ads or sponsored content showcasing their product’s capabilities for handling high volumes. Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision. For example.,

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Vision Edge Marketing

MARCH 16, 2021

People like to interact with people similar to them –and members of the C-Suite are no exception. And most often these touches or interactions are fall within the domain of Marketing. You probably know that old adage, “Bird of a feather flock together.” Well, it’s true. That’s why peer groups are so successful.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Work Management Guidelines 257

FunnelEnvy

MARCH 18, 2024

By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention, and more. Then, you can personalize the experience by providing relevant content and resources at every touchpoint.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

The ROI Guy

APRIL 18, 2012

To make the study results more personalized and relevant, and to drive better lead generation and quality, Dell and Intel worked with Alinean to create an Interactive White Paper, customizing the research results, findings and recommendations based on the prospects’ industry and size.

Paper 40

Paper Case Study Case Studies Studies 40

The ROI Guy

SEPTEMBER 13, 2011

Recent research indicates that attention spans are getting shorter, so keeping the white paper concise is important. However, traditional white papers are often longer than this because they have to include information to cover multiple audiences and profiles. No more than 5 pages is recommended.

Paper 40

Paper Deliverability Profiling Relevance 40

The ROI Guy

SEPTEMBER 13, 2011

Interactive White Papers are designed to quickly personalize white paper content for relevancy. This occurs automatically on program launch, and means the user does not have to retype important profile information.

Paper 40

Paper Ideal Customer Profiles Profiling Peer-to-peer 40

Stevens & Tate

MARCH 1, 2024

Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. Optimizing your website’s meta tags, headings, and content with relevant keywords is crucial for search engine visibility.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Sharing content on relevant platforms to promote content to target your audience. Publishing relevant content on other similar websites and including a link back to your website. Content Creation. Distribution. Optimization. Unlinked mentions.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions. Producing high-quality and relevant content isn’t easy, let alone producing it consistently. Inadequate resources.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Martech

DECEMBER 1, 2023

It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. Summarization: Condensing information for clarity Generative AI can quickly summarize large volumes of data, such as academic papers and market research.

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

SnapApp

FEBRUARY 25, 2016

Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. When we create lots of TYPES of content: white papers, blogs, webinars, assessments, calculators, surveys, etc.,

Interactive Marketing 54

Interactive Marketing Campaigns Lead Scoring Lead Ranking 54

SnapApp

NOVEMBER 27, 2018

They’ve converted countless white papers, ebooks, contracts, reports, and other documents, helping them bring leads into the sales funnel, qualify those leads, and nurture them toward conversion. Moreover, how can you connect prospects with relevant content that aligns with their unique interests and questions?

Examples 48

Examples Top of Funnel Sales Qualified Leads Lead Ranking 48

DivvyHQ

JUNE 10, 2020

We all want our content to be engaging and relevant, but for the the longest time, white papers have been known as the boring cousin of ebooks. Let's take a look at how interactivity is breathing new life into the format and look at some examples from top brands. Times are a-changin' folks.

Paper 83

Paper Relevance Examples Brand Identity 83

SnapApp

FEBRUARY 24, 2016

Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. When we create lots of TYPES of content: white papers, blogs, webinars, assessments, calculators, surveys, etc.,

Interactive Marketing 48

Interactive Marketing Campaigns Lead Scoring Lead Ranking 48

SnapApp

FEBRUARY 14, 2017

In the engagement economy, interactive content paired with marketing automation is enabling a two-way conversation that’s highly personalized and relevant, unlike the one-size-fits-all approach that we often see with static content. What does a static content experience look like in comparison to an interactive, automated experience?

Interactive Marketing 48

Interactive Marketing Marketing Automation Automation Content Marketing 48

SnapApp

MAY 12, 2015

Sometimes called a persona or personality test , an assessment is an interactive questionnaire structured to match people with specific personalities, patterns, or identities based on their responses. Any white paper or long-form asset you create can be repurposed into at least one interactive assessment, and probably several.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

The ROI Guy

SEPTEMBER 13, 2011

Typically for an Interactive White Paper , as a rule of thumb, you don’t want more than 4 or 5 profile questions. However, you do want to have enough profile information and pivot points to enable the content to be intelligently customized and relevant.

Ideal Customer Profiles 40

Ideal Customer Profiles Paper Order Profiling 40

The ROI Guy

MAY 11, 2017

Unfortunately, sales and marketers are leveraging the same old one-size-fits-all traditional white papers / content in reach-out / nurturing campaigns, and stale company / product-centric pitches to power sales conversations. Why Interactive Content is the best Engagement Fuel?

Account Based Marketing 45

Account Based Marketing ABM Interactive Marketing Budget Programs 45