The ROI Guy

NOVEMBER 4, 2013

Solution Alinean worked with Akamai to develop the KONA Security Solutions interactive white paper, determining the prospects top priority issues with security, and then recommending specific thought leadership insights, solution overview, value messaging and justification for each priority. Click here to see the tool in action.

Paper 40

Paper Thought Leadership Deliverability Lead Scoring 40

The Lead Agency

SEPTEMBER 13, 2020

According to the Content Marketing Institute (CMI) , more than three-quarters (81%) of marketers think interactive content is more attention-grabbing than content that isn’t interactive. Interactive content such as quizzes and calculators engage readers more than long chunks of text.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

The ROI Guy

JUNE 8, 2012

To achieve better engagement, and fuel lead generation campaigns, the ShoreTel Sophisticated Simplicity Interactive White Paper was created. Authored by IDG and powered by Alinean, the white paper effectively communicates the business value of a properly executed Unified Communications solution, one relying on ShoreTel’s simplicity.

Paper 40

Paper Lead Scoring Lead Ranking Lead Generation 40

The Mx Group

SEPTEMBER 20, 2018

Interactive tools and content can transform a potentially “boring” product or service into something “cool” in the eyes of your prospects and buyers. That’s why online marketing has become so important, and interactive content is one of its most effective tools. Engaging with interactive content is more like having a conversation.

Product 76

Product Tools Top of Funnel Digital Marketing Funnels 76

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Marketing Insider Group

FEBRUARY 29, 2016

With so many blogs, white papers, articles, brochures and emails, it’s easy for brands to get buried in the clutter and overlooked […]. The post Four Ways to Beat Out the Competition With Interactive Content appeared first on Marketing Insider Group.

Content 100

Content Paper Interactive Marketing Email Marketing 100

The ROI Guy

SEPTEMBER 13, 2011

An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions.

Paper 40

Paper Co-Registration Buying Cycle Comparison 40

The ROI Guy

JUNE 27, 2018

A new go-to-market guide was needed to help content marketers meet the needs of these evolved buyers, and direct the shift from old static content to a new set of interactive marketing.

Interactive Marketing 58

Interactive Marketing Work Management Marketing Management Content Marketing 58

The ROI Guy

JUNE 19, 2013

IBM turned to Alinean to create an Interactive White Paper, delivering a provocative, customized analysis report to prove the superior value of IBM’s Cloud environment. Click here to get your own customized white paper. interactive smart content interactive white paper Demand Generation IBM Value Marketing IT Pisello Alinean'

Paper 40

Paper Thought Leadership Demand Generation Interactive Marketing 40

Hubspot

APRIL 9, 2019

But, at the same time, we’ve missed a huge opportunity to engage them at record levels because we glossed over the fact that screens and computers are so much more than just digital pieces of paper and printing presses. What is interactive marketing? Interactive Marketing Campaign Examples. They need to refresh their work.

Interactive Marketing 101

Interactive Marketing Advertising Agencies Examples Paid Search Agency 101

The ROI Guy

NOVEMBER 29, 2011

Alinean worked with Iron Mountain subject matter experts to create the Cost Savings Advisor Interactive White Paper. A few questions answered by the prospect produces a completely relevant, personalized and compelling 6-page white paper. You can try the Interactive White Paper for yourself by clicking here.

Paper 40

Paper Cost Sales Cycle Sales Qualified Leads 40

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

The ROI Guy

MAY 22, 2018

Another one-sized fits all white paper in a sea of look-alike white papers. In a new study by Demand Metric, participants believe that content interactivity significantly impacts buyers’ decisions as they go through their journey, especially early in the journey where engagement is considered most important to winning the business.

Peer-to-peer 49

Peer-to-peer Marketing Budget Paper Lead Scoring 49

The ROI Guy

APRIL 18, 2012

Leveraging a Total Economic Impact (TEI) study and white paper by Forrester, Alinean created an interactive white paper for Concur, so that prospects not only received the TEI study results showing average opportunities and savings, but a customized analysis of their own unique business case for Concur.

Case Studies 40

Case Studies Paper Case Study Studies 40

The ROI Guy

MAY 15, 2012

To fuel the demand generation program, Alinean developed the Better Way to Go Mobile Interactive White Paper , which unlike traditional static white papers, leveraged the prospect’s profile to completely personalize the white paper content, creating a customized analysis as to the prospect’s return from mobile strategy.

Paper 40

Paper Enterprise Management Mobile Marketing Demand Generation 40

The ROI Guy

SEPTEMBER 13, 2011

Most Interactive White Papers are developed with only a handful of questions, usually limiting the profile the customer needs to complete to less than 5 questions.

Paper 40

Paper Ideal Customer Profiles User-Generated Content Profiling 40

The ROI Guy

SEPTEMBER 13, 2011

It is very easy for us to maintain and continue to evolve the content within the Interactive White Paper , and the personalization rules. No custom software application development / programming is needed to specify the content or rules.

Budget Programs 40

Budget Programs Paper Tools Class 40

SnapApp

JULY 24, 2018

At SnapApp we might be a little bit biased, but we believe that interactive content is more than a shiny new piece of content that simply is cooler than a white paper. Let’s explore how interactive content can transform your marketing and sales alignment drive real results. How Does Interactive Content Help Sales?

Top of Funnel 75

Top of Funnel Interactive Marketing Sales Qualified Leads Content 75

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Interactive Content.

Paper 54

Paper B2B Marketing Planning Screencast 54

The ROI Guy

SEPTEMBER 13, 2011

Interactive White Papers can be used at various stages to help facilitate the buyer’s decisions, depending on the content of the white paper itself. Interactive White Papers with intelligent solution recommendations and configurations, quantified personalized benefits and ROI estimates help best during this middle stage.

Paper 40

Paper Interactive Marketing Process Comparison 40

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

SnapApp

JULY 18, 2018

In this post, we’ll explore why content alone can’t be relied on to convert leads to sales and highlight three reasons why B2B marketers should use interactive content to drive a shorter sales cycle. 3 Ways Interactive Content Helps Shorten B2B Sales Cycles. Quality Content Isn’t Enough. Consistently Engage Your Prospects.

Sales Cycle 70

Sales Cycle Top of Funnel B2B Sales Lead Ranking 70

The ROI Guy

SEPTEMBER 13, 2011

The Interactive White Paper is usually gated with a registration requirement, usually requiring the registration prior to report download. Typically a “freemium” approach is used, where the program interacts with the user to collect few data points are collected from the user, whereby couple of key results are communicated.

Paper 40

Paper Marketing Websites Examples Process 40

The ROI Guy

SEPTEMBER 13, 2011

The Interactive White Paper is hosted on the Alinean XcelLive™ platform , which has a number of lead capture options and connectors to several of the most popular marketing automation / CRM solutions. Each tool has its own registration form, which can be customized.

Paper 40

Paper Marketing Automation Services Leads Lead 40

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

The ROI Guy

APRIL 18, 2012

To make the study results more personalized and relevant, and to drive better lead generation and quality, Dell and Intel worked with Alinean to create an Interactive White Paper, customizing the research results, findings and recommendations based on the prospects’ industry and size.

Paper 40

Paper Case Study Case Studies Studies 40

The ROI Guy

SEPTEMBER 13, 2011

Interactive White Papers are designed to quickly personalize white paper content for relevancy. This occurs automatically on program launch, and means the user does not have to retype important profile information.

Paper 40

Paper Ideal Customer Profiles Profiling Peer-to-peer 40

Marketing Insider Group

MAY 31, 2023

Mapping the customer journey is essential if you want to understand your customers’ behavior, needs, and pain points at every stage of their interaction with your business. Use this customer journey mapping tool when you need to get your ideas on “paper”! Why Use Customer Journey Mapping Tools?

Enterprise Management 266

Enterprise Management B2B Marketing Tools Marketing Management 266

The ROI Guy

SEPTEMBER 13, 2011

Where a traditional white paper already exists, a typical Interactive White Paper can be developed in 2 to 3 weeks or less, depending on the amount of content customization required and your team’s input / review cycles.

Paper 40

Paper Consulting Content Demand Generation 40

The ROI Guy

SEPTEMBER 13, 2011

Recent research indicates that attention spans are getting shorter, so keeping the white paper concise is important. However, traditional white papers are often longer than this because they have to include information to cover multiple audiences and profiles. No more than 5 pages is recommended.

Paper 40

Paper Deliverability Profiling Relevance 40

The ROI Guy

SEPTEMBER 13, 2011

Yes, we have established audience development partnerships, leveraging extensive audience communities in many industries, with databases and e-mail marketing to develop an audience for the Interactive White Paper.

Paper 40

Paper Acquisitions Deliverability Pricing 40

The ROI Guy

SEPTEMBER 13, 2011

You don’t need to have a white paper already developed in order to create an Interactive White Paper.

Paper 40

Paper Order Content Demand Generation 40

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

The ROI Guy

SEPTEMBER 13, 2011

Yes, we have several customers and partners who are authoring their own Interactive White Papers. Anyone with basic spreadsheet / Word skills can be taught how to create and publish Interactive White Papers on the Alinean platform, with no custom application development skills required / needed.

Paper 40

Paper Interactive Marketing Class Advertising Agencies 40

Marketing Insider Group

MARCH 24, 2021

When your followers ask questions or comment on your posts, interact with them. Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. Focus on the People in Your Target Audience.

Brand Identity 360

Brand Identity Branding Advertising Agencies Content 360

Navigate the Channel

NOVEMBER 6, 2023

While digital marketing continues to improve and empower the way businesses interact with their customers online, the process doesn’t come without its challenges. Enhance website engagement by offering valuable content and interactive elements. Dead-End Pages Simply having an informative website presence is no longer enough.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65