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Blogger Outreach for PR - Worst Practices

WebMarketCentral

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Don't acknowledge coverage.

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The New "Relations" in Interactive PR

WebMarketCentral

and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations. I've written previously here about blogger outreach, following up on two excellent guest posts by PR guru-ess Cece Lee (who also incidentally recently posted my comments on the topic of "sincerity").

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Blogger Outreach for PR: The Importance of Follow-Up

WebMarketCentral

Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list. Blogger PR follow-up follows the same rules as initial outreach: make it personal, informal and relevant.

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PR and Blogging Outreach: Macro Issues

WebMarketCentral

When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media.

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SEO Best Practices and All That

WebMarketCentral

Advanced link-building—blogging, commenting, content marketing , guest posting, blogger outreach, interactive PR , etc. Incorporating keyword links in page text. Basic link-building—social media sites, directories, business partners etc.

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The TruthLaidBear Comes Out of Hiding

WebMarketCentral

Blogger relations, social media outreach and interactive PR for starters. * Again, blogger outreach through interactive PR. Bear, Kithbridge, blog tracking, custom blog feeds, social media outreach, interactive PR del.icio.us . * How do I find out when bloggers are writing about my organization?

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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. For those marketers, reading this announcement is a starting point. Another noteworthy post from SMT is Social Media ROI - a financially sound method.