Brightedge

MARCH 13, 2024

This week, Google is introducing a change to Core Web Vitals , notably introducing the Interaction to Next Paint (INP) metric, which is set to replace First Input Delay (FID). These indicators measure the user-friendliness of a webpage based on actual user interactions collected through the Chrome User Experience Report.

Lead Scoring 52

Lead Scoring Lead Ranking SEO Interactive Marketing 52

ANNUITAS

JANUARY 19, 2022

Read on to learn how to balance changing buyer preferences with a hybrid sales model that works for your organization. Today, up to 80% of B2B decision makers prefer remote human interactions (or digital self-service) instead of in-person interactions. What does the change in the buying journey look like?

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

KoMarketing Associates

JANUARY 2, 2020

Quintly recently published the “Instagram Study 2019” report, and statistics found that marketers who created an Instagram account for their organization were able to grow their following by 16%. In addition, video is now driving more interaction for these account holders. Instagram Stories Lead the Way for Marketers.

Interactive Marketing 157

Interactive Marketing Studies Video Marketing Paid Search Agency 157

Martech

JUNE 17, 2022

The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners.

Organization 125

Organization Marketing Analytics Tools Marketing Automation Services Industry CMS 125

KoMarketing Associates

DECEMBER 3, 2019

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months. This is not the first report to suggest that interactive content – particularly video – is popular among marketers’ target audiences.

Budget Programs 159

Budget Programs Marketing Report Video Marketing Organization 159

Tony Zambito

DECEMBER 6, 2020

Sometimes, B2B organizations can act and behave in the same way. Since 2016, various surveys have shown that approximately 70% to 75% of CEOs in B2B organizations believe buyer insights are important to their growth opportunities. Many B2B organizations struggle to interpret buyer insights into actionable growth strategies. .

Organization 183

Organization B2B Buyer Personas Fulfillment 183

KoMarketing Associates

MARCH 26, 2018

Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report.

Interactive Marketing 173

Interactive Marketing Marketing Report Marketing & Strategy Marketing Strategy 173

Vision Edge Marketing

MARCH 26, 2024

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Lead Liaison

DECEMBER 8, 2022

Cultivating Quality Interactions on the Event Show Floor. The direct path to ROI is one beset with quality interactions. Let’s talk engagement: Event activations are becoming the new norm for enhancing interaction at in person and hybrid events. When preparing for your next event, plan to engage with your prospects.

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Martech

FEBRUARY 23, 2022

Additionally, the analytics that sales enablement platforms offer can generate valuable intelligence that can better inform the whole organization on buyers’ interests and the pain points they’d like solutions to address. Are we currently extracting valuable information from sales calls, conversations and other interactions?

Enterprise Management 109

Enterprise Management Work Management Marketing Management Organization 109

Kaon

MARCH 13, 2018

CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Interactive technology is a fundamental element of a branded environment and is a top consideration when designing these spaces. An interactive video wall will get your visitors out of their seats and up at the wall!

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Zoominfo

OCTOBER 30, 2018

In today’s blog post, we explain why in-person interaction remains critical to the modern sales process and we offer several tips to make the most of face-to-face meetings. The Benefits of Face-to-Face Interaction in Sales. 5 Tips for Better Face-to-Face Sales Interactions. Let’s get into it! Present your product in person.

Process 225

Process Zoominfo B2B Sales Skype 225

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? The rapid shift to all-online interactions sparked by the COVID pandemic also raised the level of competition in the inbox, so relevant messaging is more important than ever before. The post Does your organization need a marketing automation platform?

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Work Management Automation 89

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. In this article, we’ll cover what these interactions look like, and how they impact your overall business strategy.

Ideal Customer Profiles 135

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 135

Martech

DECEMBER 13, 2021

But deciding whether your company needs an enterprise-level identity resolution platform calls for the same steps involved in any software adoption, starting with a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Click here to download! What the tools do.

Enterprise Management 108

Enterprise Management Organization Work Management Marketing Management 108

Martech

OCTOBER 11, 2022

When implementing a new CDP, companies need a practical plan to identify and organize the data ingested into it. Captured from these outward-facing data sources, the data is then organized internally. They interact with different touchpoints in the digital experience where they are given an opportunity to share information.

Organization 105

Organization Ideal Customer Profiles Social Media Sales Qualified Leads 105

Salesforce Marketing Cloud

JULY 17, 2020

I want to share an important update with you and an exciting part of Evergage’s evolution: Evergage’s rebranding as Salesforce Interaction Studio. Now, our 1-to-1, machine-learning-driven personalization technology [.].

Acquisitions 105

Acquisitions Personalization Organization Product 105

Biznology

OCTOBER 5, 2017

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” The death of social interaction isn’t happening to just you. The post Should you stop (organic) social media activity? Sound familiar?

Social Media 150

Social Media Activities Organization Media 150

Kaon

JUNE 18, 2018

Recognized for Engaging, Interactive Sales & Marketing Demonstrations. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. Kaon’s application for Siemens: [link].

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

Interactive Marketing 100

Interactive Marketing Enterprise Management Marketing & Strategy Marketing Strategy 100

Martech

JUNE 14, 2023

No, not the ones you get after every little interaction, we’ve all had enough of those. Making the most of these simple automations Automation helps B2B organizations streamline processes, enhance customer experience and maintain efficiency. Dig deeper: 6 must-have, underused email marketing automations 4. In your inbox.

Automation 90

Automation Organization Marketing Automation Services B2B 90

Martech

OCTOBER 25, 2022

Many customer service organizations believe “machine customers” are but a distant trend, yet they’re already here and impacting our daily lives. By 2025, nearly 40% of customers will try using a digital assistant to interact with customer service on their behalf, according to a Gartner prediction. Get MarTech! Processing.

Service 86

Service Organization Gartner Fulfillment 86

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. And 91% of customers prefer interactive/visual content delivered on demand. Meet Seismic Interactive Content. Buyer insights.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Martech

FEBRUARY 25, 2022

What digital asset management capabilities does our organization need? At what level in the organization will it be managed? If your organization chooses not to hire internal staff, then consider whether you need to use an add-on or third-party consulting services to effectively use the platform. Who will use the platform?

Digital Asset Management 112

Digital Asset Management Enterprise Management Work Management Marketing Management 112

Zoominfo

OCTOBER 8, 2018

We recently explored the idea of interactive content in the blog post, “ 3 Creative B2B Lead Generation Tactics.” In the original post, we explain that interactive content is specifically tailored to facilitate engagement with your prospects. On average, there is a 15% share rate for interactive content like quizzes.

Top of Funnel 100

Top of Funnel Zoominfo Content Digital Marketing Funnels 100

BOP Design

MARCH 16, 2022

Whether you work for an agency or are in-house at a company, you likely interact with a range of internal contacts, vendors, and clients on a daily basis. One tip for staying organized is to have a strong file management system that you stick to. Read more: How to prep for a B2B website project. Keep a List of Contacts Handy.

Work Management 100

Work Management Marketing Management Organization Vendors 100

Litmus

APRIL 16, 2020

Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more. Organic shapes are often described as forms that take influence from nature. Curious how brands are putting organic shapes to work? How brands are using organic shapes in email design.

Design 94

Design Organization Trends Organic Leads 94

Outbound Engine

JULY 26, 2020

There’s a lot to be said for staying organized. With that in mind, our super organized customer success team gathered a list of their favorite apps to keep you organized. through a tiered organization system. Ever wish for an app that helps you stay organized automatically? Meet IFTTT.

Organization 110

Organization Ideal Customer Profiles API Work Management 110

Sprout Social

AUGUST 31, 2022

Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload. To give you a little extra help, we created an interactive quiz to help you find the right social media content mix for your brand.

Social Media 102

Social Media Work Management Marketing Management Organization 102

Customer Experience Matrix

JANUARY 18, 2013

My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.* The two modules can also share segment definitions, offers, and interaction history.

Enterprise Management 120

Enterprise Management Interactive Marketing Merchandising Touchpoints 120

Salesforce Marketing Cloud

JANUARY 5, 2022

After all, technology is seemingly everywhere, and certainly at the center of our interactions with most institutions. This is becoming increasingly true for the way public sector organizations worldwide connect with their communities. The call for net-zero commitments and broader, more standardized ESG practices has never been louder.

Organization 98

Organization Marketing AI Enterprise Management Work Management 98

Content Standard

MAY 28, 2021

Colleen Brooks, Director of Digital Marketing at Verizon Business Group, spoke with Skyword’s Senior Vice President of Strategy, Dan Baptiste, about how the Verizon team has built an organization-wide content strategy and implemented a research-driven top-of-funnel approach that keeps their audience engaged early and often in the sales funnel.

Top of Funnel 132

Top of Funnel Organization Marketing & Strategy Digital Marketing Funnels 132

Unbounce

JUNE 15, 2023

Alexa, add organic baby carrots to my grocery list and play Walk This Way by Run-D.M.C.! This could spell trouble for those of us who rely on how search currently works to rank our content and drive organic traffic to our site. How do we—as marketers—get that organic juice back? And sooner than we think.) What a concept!)

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98