Anything Goes Marketing

APRIL 29, 2006

Do you want to better undestand how your e-newsletter readers feel about your newsletter? Why not tie your blog and e-newsletter together? On their website they say: "Blogs let people interact with a company or person in a way that they feel heard and seen. Technorati tags: B2B , e-newsletter , online marketing , blogs

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Newsletter Opinions Tagging B2B Marketing 100

Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign. Other advantages?

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

JUNE 22, 2008

They key point hammered home at the Marketing Experiments Workshop is that all points of interaction on your website should answer the following question from the web visitor's perspective: "What's in it for me?". For example, directing newsletter registrations to the Contact Us page. Don't assume anything. You need to spell it out.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

SEPTEMBER 25, 2007

Sign up for our monthly newsletter! If the email was forwarded on, and another person viewed the white paper, they can now easily click on the newsletter sign up link and add their email to your list. You can make this email more interactive by using dynamic content based on the subject matter of the email.

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

MARCH 18, 2007

As I've recommended earlier in the post Why B2B websites fail , one of the strategies you can employ is asking for basic information at the beginning of your interaction and asking for additional information for each subsequent interaction. Therefore a phone number may not be needed if someone is registering to receive your newsletter.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? It's Time to get Interactive. A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience. As a B2B marketer, you can keep this simple and more inline with the B2B world.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

NOVEMBER 27, 2006

RSS Feeds Feed Advisor : If you're looking for web feeds to add to your website, newsletter blog or just for your personal research, consider checking this site out. Calculate marketing ROI with the Marketing Lead Calculator : Calculate marketing ROI with this interactive spreadsheet by B2B sales and marketing expert Mac McIntosh.

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Paid Search Agency Online Marketing Cost Per Click Tools 100