Remove interactive multi-touch
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How Confident Marketers Are Using Interactive Content to Build Multi-Touch Campaigns

SnapApp

So you mentioned interactive content in the title… Wait a minute – when am I going to get to the good stuff? At C2C, I gave an entire talk about creating these kinds of campaigns using interactive content. Confident marketers are choosing interactive content to increase their demand and create amazing content experiences.

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How Confident Marketers Are Using Interactive Content to Build Multi-Touch Campaigns

SnapApp

So you mentioned interactive content in the title…. At C2C, I gave an entire talk about creating these kinds of campaigns using interactive content. . Confident marketers are choosing interactive content to increase their demand and create amazing content experiences. We want to create multi-touch campaigns.

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How to Marie Kondo Your Marketing Attribution Model

InsightSquared

Traditional models typically consider first touch or last touch as the source of the lead and ultimately deal. In a traditional first-touch approach, marketing would celebrate the win since her first interaction with your company was at the conference you were sponsoring. Let’s think about it for a moment.

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Campaign Attribution Models

InsightSquared

Now, that buyer of yours could have taken several turns and interacted with several different campaigns before purchasing your product. Because consumers will only interact with one or two marketing campaigns before making a purchase, a first-touch or last-touch model works best to gather ROI information. And the cons?

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Single-Touch Attribution: Mapping Marketing ROI Back to Content

Contently

With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey. Why Use Single-Touch Attribution? In first-touch attribution, the ad gets the credit for the sale.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In order to look at specific attribution models, we break them into two categories—one-touch and multi-touch models. One-Touch Attribution Models. As its name suggests, a one-touch attribution model attributes an entire conversion to one channel. First-touch attribution. Last-touch attribution.

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Campaign Attribution Models

InsightSquared

Now, that buyer of yours could have taken several turns and interacted with several different campaigns before purchasing your product. Because consumers will only interact with one or two marketing campaigns before making a purchase, a first-touch or last-touch model works best to gather ROI information. And the cons?