The Point

OCTOBER 11, 2022

It wasn’t long ago that we were preaching email to be “mobile-friendly.” Then it was “mobile-first.” Now, all B2B email should be optimized for mobile pretty exclusively. A recent (August 2022) statistic said that 81% of all emails are read on mobile devices , and that number will only increase.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

The Point

JUNE 27, 2018

The three bullets offer specific, tangible reasons to attend: a data-packed discussion, seven must-know best practices, an opportunity to interact. Just one suggestion: the copy would be more effective in second person (“you’ll learn”, “you’ll hear”) vs. third person (“she’ll break down”, “she’ll offer up.”). Specific, Concrete Benefits.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

The Point

APRIL 19, 2017

Some are convinced that our mobile-driven attention spans demand short, interactive content. Is it the right amount of substance — not so short that it feels flimsy, but not so long that it feels overwhelming? Content length (like shelf-life) is a perennial topic amongst demand generation marketers.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

The Point

MAY 20, 2014

I wrote recently in this space about the decisions that today’s B2B email marketers are facing as they strive to ensure that their campaigns are optimized for an increasingly mobile audience. Emails that may look magnificent as static designs can often run afoul of certain email clients, particularly in the mobile sphere. (At

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Design Paid Search Agency 100

The Point

AUGUST 16, 2016

Spear turned that concept into a unique and engaging content marketing campaign that’s fully integrated and cross-channel, so that we can interact with our community in a new and compelling way,” said Dallas Davidson, Origami Logic’s Director of Demand Marketing. “We

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

The Point

JUNE 1, 2010

To learn more, I talked with Mark Talkington, a senior sales executive with Blockdot , a Spear Marketing Group partner and world-renowned digital studio specializing in Interactive Entertainment and Advergaming technologies. HS: What kind of companies are using games for marketing? . * Any other suggestions? Feel free to add comments below.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

The Point

DECEMBER 17, 2010

B2B buying is more complex, requiring more information, interaction, and trust than typical consumer purchases. technologies – social, video, mobile – will continue to make even complex B2B buying easier. Automation is the interaction platforms for the new buyer dialog. The proliferation of Web 2.0 Data is power.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B 100