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Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

It's All About Revenue

A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. Fast forward to the present, and mobile is the alpha dog of the pack: Two-thirds of marketing emails are opened on mobile devices ( eMarketer ). Mobile Marketing

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The Biggest Mobile Marketing Trends of 2016

It's All About Revenue

This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Report: More than two-thirds of digital media time now mobile, apps 50 percent. Mobile Isn't Just Another Screen. Mobile Marketing

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Using Mobile Experiences to Grow Your List

It's All About Revenue

Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. But mobile isn’t just about engaging your list after the fact. The Two Mobile Audiences. Mobile MarketingThe Rented Audience. A popular YouTube channel.

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3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. 59% of these smartphone users expect companies to make their websites mobile-friendly. Another 43% expect companies to have a mobile app. Mobile DMP.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. video traffic accounts for more than half of mobile internet traffic, so it's. But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. Look for.

6 Mobile Marketing Secrets You’ll Learn in 6 Minutes

Modern B2B Marketing

Within this category, mobile marketing automation has emerged to cater specifically to app marketers. While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app messages, giving marketers a holistic view of their campaigns. Making the Most of Mobile Marketing Automation.

4 Secrets of Mobile Retention

Modern B2B Marketing

Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. There was once a time when growth was the name of the game in mobile marketing, but the tides are turning. But with increased competition among mobile apps across the board, marketers can’t depend on installs and ratings to push them to the top. This gives them a 3.8%

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

It’s time digital marketers started saying “mobile, mobile, mobile.”. Here’s why: There’s more traffic on the Internet from mobile devices than from desktops. 56% of content consumed today is consumed on a mobile device. Over 31 million US Internet users will only go online via a mobile device in 2016. There’s a slew of stats to verify mobile’s rising dominance, but I think you get the idea. According to Regalix’s State of B2B Content Marketing 2016 report, only 11% of B2B marketers have a strategy exclusively for mobile content. A lot.

How Marketers Should Engage Their Mobile User

It's All About Revenue

And mobile marketers have even less time to capture the eye of a potential customer, acquire an app install , or win over a brand ambassador; making it essential to drive users to the right content, at the right time. Think about the last time you clicked on a link in an email or social post on your mobile device from one of your favorite apps. Mobile MarketingPages visited.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. video traffic accounts for more than half of mobile internet traffic, so it's. But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. Look for.

3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps

Kaon

Original article published on Mobile Marketing Watch. . So it’s no wonder that mobile marketing has become a top line item and priority for 2017 as businesses attempt to penetrate the almost 224 million monthly active app users in the US. Here are three things marketers should think about when developing their mobile app road map: You are never done. And by day 30, only 3.3%

Mobile Marketing: The Future of Marketing

Synecore

mobile ad spending was at $4.4 In just over a year, mobile ad spending doubled adding up to nearly $8 billion. Mobile marketing enables businesses to communicate with their audience in an interactive manner. In 2012, U.S. billion dollars. It’s evolving rapidly and is becoming a primary point of engagement between consumers and brands. Follow @jAtkO23.

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4 Interactive Video Marketing Examples That Mastered The Medium

B2B Marketing Insider

And by 2020, 75% of mobile data traffic is predicted to be video. The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing. It was forecasted that by this year, 74% of all internet traffic would be video content.

Announcing Vidyard’s New Interactive Video Player

Vidyard

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. Meet Vidyard’s New Interactive Player, a monster upgrade to our already-awesome HTML5 video player ! The New Interactive Player: The Evolution of Engagement.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. video traffic accounts for more than half of mobile internet traffic, so it's. But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. Look for.

10 Amazing Interactive Videos

SnapApp

Interactive videos, however, make an even greater impression on viewers because viewers do more than watch – they listen, read, write, and click. Engagement isn’t an end-goal with interactive videos. Engagement is the mechanism by which interactive videos are consumed. Interactive videos aren’t watched … they’re experienced. This interactive video is not for everyone.

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

It's All About Revenue

Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Learn how to truly interact with audiences in the most meaningful ways! The event is a hub to meet modern marketing mavens!

Why is Mobile at the Heart of the Customer Journey?

It's All About Revenue

Marketers have to think beyond apps and responsive websites because mobile isn’t just a tiny screen we tote around all day and use to browse the Internet. Here are four reasons why marketers have to think bigger when it comes to mobile: 1.Mobile is With Us at Every Step People reach for their phones 150 times per day. Mobile is not a stop on the path to purchase.

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Mobile Positioning: A Business Must

Webbiquity

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. First, they should recognize the benefits of creating a mobile strategy that their best customers will respond to.

To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

It's All About Revenue

The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience. Mobile can fit seamlessly within the broader overall marketing strategy through a connected approach. Mobile marketing needs to have a foundation in unified data and behavior. Mobile Marketing

Modern Marketing Essentials Guide to Mobile Marketing (eBook)

It's All About Revenue

practically the entire world has a mobile phone and a whole bunch of them are smartphones. There is no shortage of statistics to back up and support the fact that the use of mobile as part of an overall marketing strategy is no longer a luxury but is in fact. The Guide identifies the 5 key things marketers need to know when it comes to Mobile Marketing. This just in. essential.

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New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

It's All About Revenue

When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.” ” That’s because mobile is so pervasive—doing nearly everything everywhere—that it’s become passé and cliché to make such statements. Mobile is big. Mobile Profile Access.

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The 4 Unique Challenges of Mobile Marketing and Mobile Advertising (and how to overcome them)

It's All About Revenue

Not that I should need to at this point in time - meaning every marketer in the world should be intimately aware of the fact that ours is a mobile world and as such need to engage and connect with your customers accordingly - but here are just some of the mind-blowing stats when it comes to the effect mobile has had on all of our lives. Mobile commerce will account for 24.4%

Mobile marketing must-haves in 2017

Biznology

It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. adults own a smartphone and Americans consume 60% of their digital media content on mobile apps. The dethroning of the desktop computer is leaving marketers in a scramble, trying to find better ways to maximize their mobile capabilities. Mobile friendliness/responsiveness.

Two Thirds of Marketers Cannot Measure Mobile

It's All About Revenue

This week's topic: Mobile Marketing. Study: Few Marketers Using Mobile Marketing Strategies. Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. Only 13% of marketers say they strategically integrate mobile systematically.

80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

It's All About Revenue

This week, it's Mobile Marketing. Report Highlights the Millennial Opportunity on Mobile. 64 per cent of consumers have been influenced to purchase by a mobile ad – a figure that rises to 80 per cent among millennials. But 43 per cent are more likely to buy from an organisation that sends them relevant advertising on their mobiles. Mobile Marketing

Interactive + Content + Partner = Great Marketing Example

It's All About Revenue

That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend. If you haven’t registered yet, there’s a special treat for you at the end of the interactive tool below. Content loading. Content Marketing

John Legend Coming to Interact 2014

It's All About Revenue

by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Will we see you at Interact in San Francisco? Singer/Songwriter. Musician.

If Sales Technology is the Future, How Do We Keep B2B Sales Interactions Human?

Sales Prospecting Perspectives

For the first time, people accessed the internet on their mobile devices more than on their desktop computers in 2013 – OK, we all knew that was coming. But, with this influx of sales technology in the B2B space, we have to ask ourselves: Is genuine human interaction in the sales cycle disappearing at the expense of automation? What does this mean? What problem are we solving?

15 Examples of Great Mobile Website Design

Hubspot

Now more than ever, businesses are focusing on creating delightful mobile website experiences. Google wrote in their official blog that they will be " expanding our use of mobile-friendliness as a ranking signal," and their update should have a significant effect on marketers. When Google makes this change, it will affect 40% of mobile search queries. or not. 1) Shutterfly.

Why CMOs Need To Be Bullish On Mobile DMPs

It's All About Revenue

But regardless of what descriptor I used, it should be blatantly obvious to any CMO or any marketer for that matter that utilizing a DMP or Data Management Platform - especially in today's mobile-crazed world we reside in. There are gazillion people on a gazillion mobile devices around the world. (Ok, DMPs Power Cross-Channel Mobile Marketing. Sophisticated Mobile DMP.

5 Mobile Insights That Will Change How You Market to Millennials

It's All About Revenue

This is a serious question for marketers who want to not only reach, but genuinely engage their millennial, mobile audience. These are some of the questions we set out to answer in Invoca’s State of the Mobile Experience Report , which is based on survey findings from over 2,000 U.S. Mobile isn’t all about browsing and researching. Mobile Marketingconsumers.

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Are Instant Messaging Apps the Future of the (Mobile) Internet?

Synecore

Mobile implies real time, and you don’t get much more real time than instant messaging (IM). In a nod to a growing trend, 2015 marks the first time Pew Research Center has asked specifically about mobile messaging apps as a separate kind of mobile activity apart from cell phone texting. In other words, to do many of the things people tend to do on the mobile Internet.

15 Clever Examples of Interactive Print Ads

Hubspot

This print ad won the Mobile Grand Prix at Cannes in 2014. To show off the features of the Ford Explorer, the brand published three print ads with interactive elements. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising. 1) Glacial. 2) Nivea. 3) UTEC. 4) Motorola.

Hacking Audience Attention Spans With Interactivity

B2B Marketing Insider

What’s more: That’s down from 12 seconds since the beginning of the mobile era. The post Hacking Audience Attention Spans With Interactivity appeared first on Marketing Insider Group. According to new data, the average human attention span hovers around eight seconds. What’s happening to our ability to focus? […]. Content Marketing

5 Reasons to Invest in Interactive Content

Modern B2B Marketing

I recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. He sees interactive web experiences (fueled by these marketing apps) as the fourth wave of content marketing. As the fourth wave of content marketing, this interactive content is the future. The Fourth Wave of Content Marketing. I have no idea.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. That’s right, real time.

Interesting content marketing trends to watch for in 2017

Biznology

Mobile technology. Previous years have shown that mobile technology is gaining an edge in almost every aspect of life, especially the business world. Companies are seeing their desktop traffic decrease in lieu of mobile traffic. A business that is not designed to be user-friendly for mobile traffic will experience major issues. Live interaction. SEO still reigns.

Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

It's All About Revenue

Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. In a survey of both B2C and B2B CMOs and marketing leaders, 81% said they consider mobile marketing one the their top 3 budgeted priorities for 2017.

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