Remove interactive mobile
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T-Mobile acquires Octopus Interactive rideshare adtech platform

Martech

Today, T-Mobile announced the acquisition of Octopus Interactive, an adtech platform that manages a network of interactive screens in Uber and Lyft ridesharing cars. The move expands the T-Mobile Marketing Solutions business, while opening it up to a younger audience and tech-forward media partners.

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Interactive video and the future of mobile video advertising

Bannerflow

Gone are the days when static images and linear videos formed the base of all mobile ads. Recent survey data from The Social Shepherd , shows that 90% of consumers watch videos on their mobile devices. And in turn, this has introduced a new opportunity for interactive video advertising. What is interactive video advertising?

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How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

According to comScore, mobile devices dominate total minutes spent online across the globe (71 percent in the United States). So, Ciena looked to mobile as a means for evolving its selling methodology to become more solution-based. Interested in learning how interactive marketing can help your organization accelerate the sales process?

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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

Quick Takeaways The evolution of website UX is driven by rapid technological advancements, transforming user interfaces from basic to highly sophisticated and interactive. And let’s not forget mobile devices – they turned the whole game on its head. Today’s users don’t just use websites; they interact with them.

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9 Award-Winning Customer Advocacy Success Stories

These 9 short, easy-to-read success stories will teach you new strategies to mobilize your advocate community to drive ROI. How ADP mobilized 251 customers to participate in interactive interviews. Get an inside look at the strategies behind: How Cisco published 4,000 pieces of user-generated content.

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AMP Email 101: Definition, Examples, and Use Cases

SendX

While traditional emails have long served as a static medium of communication, AMP (Accelerated Mobile Pages) for email is transforming these messages into dynamic, interactive, and engaging platforms.

Examples 378
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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Once they have made that initial interaction, it’s up to you to reach out and launch your strategy to convert them to sales. If you’re failing to get visitors to interact with you, take a hard look at your content as a whole.