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Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

It's All About Revenue

A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. Fast forward to the present, and mobile is the alpha dog of the pack: Two-thirds of marketing emails are opened on mobile devices ( eMarketer ). Mobile Marketing

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The Biggest Mobile Marketing Trends of 2016

It's All About Revenue

This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Report: More than two-thirds of digital media time now mobile, apps 50 percent. Mobile Isn't Just Another Screen. Mobile Marketing

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2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

It's All About Revenue

Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. The stat, (see chart below) which comes courtesy of comScore is yet another example of mobile finally delivering on the promise of keeping customers connected to the brand - anytime, anyplace. Mobile Marketing

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Using Mobile Experiences to Grow Your List

It's All About Revenue

Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. But mobile isn’t just about engaging your list after the fact. The Two Mobile Audiences. Mobile MarketingThe Rented Audience. popular YouTube channel. Pandora.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. video traffic accounts for more than half of mobile internet traffic, so it's. But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. Look for.

3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps

Kaon

Original article published on Mobile Marketing Watch. . So it’s no wonder that mobile marketing has become a top line item and priority for 2017 as businesses attempt to penetrate the almost 224 million monthly active app users in the US. Here are three things marketers should think about when developing their mobile app road map: You are never done. evolving content 2.)

7 Compelling Reasons to Invest in Mobile Marketing

It's All About Revenue

Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Up to 29% of consumer media time is now spent on mobile platforms. Only 18% said ROI of acquisition using mobile marketing was good.

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How Marketers Should Engage Their Mobile User

It's All About Revenue

And mobile marketers have even less time to capture the eye of a potential customer, acquire an app install , or win over a brand ambassador; making it essential to drive users to the right content, at the right time. Think about the last time you clicked on a link in an email or social post on your mobile device from one of your favorite apps. Mobile MarketingPages visited.

Announcing Vidyard’s New Interactive Video Player

Vidyard

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. Meet Vidyard’s New Interactive Player, a   monster upgrade to our already-awesome HTML5 video player ! The New Interactive Player: The Evolution of Engagement.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. video traffic accounts for more than half of mobile internet traffic, so it's. But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. Look for.

Mobile Marketing: The Future of Marketing

Synecore

mobile ad spending was at $4.4 In just over a year, mobile ad spending doubled adding up to nearly $8 billion. Mobile marketing enables businesses to communicate with their audience in an interactive manner. In 2012, U.S. billion dollars. It’s evolving rapidly and is becoming a primary point of engagement between consumers and brands. Follow @jAtkO23.

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Why is Mobile at the Heart of the Customer Journey?

It's All About Revenue

Marketers have to think beyond apps and responsive websites because mobile isn’t just a tiny screen we tote around all day and use to browse the Internet. Here are four reasons why marketers have to think bigger when it comes to mobile: 1.Mobile is With Us at Every Step People reach for their phones 150 times per day. Mobile is not a stop on the path to purchase.

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5 Reasons Your Marketing Can Benefit From Attending Interact 2014

It's All About Revenue

Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. 1. Learn how to truly interact with audiences in the most meaningful ways! The event is a hub to meet modern marketing mavens!

Mobile Positioning: A Business Must

Webbiquity

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: •  Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? The result?

Modern Marketing Essentials Guide to Mobile Marketing (eBook)

It's All About Revenue

practically the entire world has a mobile phone and a whole bunch of them are smartphones. There is no shortage of statistics to back up and support the fact that the use of mobile as part of an overall marketing strategy is no longer a luxury but is in fact. The Guide identifies the 5 key things marketers need to know when it comes to Mobile Marketing. This just in. essential.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. video traffic accounts for more than half of mobile internet traffic, so it's. But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. Look for.

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

It's All About Revenue

When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.” ” That’s because mobile is so pervasive—doing nearly everything everywhere—that it’s become passé and cliché to make such statements. Mobile is big. Mobile Profile Access.

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Mobile and behavioral

Biznology

The profusion of wireless enabled mobile devices in daily life routine and advancement in pervasive computing has opened new horizons to analyze and model the contextual information. Detection and prediction of human behavior from daily life activities is a challenging task but mobile usage can be used as a compass to this effort. Human behaviors are multifarious and myriad in nature.

Two Thirds of Marketers Cannot Measure Mobile

It's All About Revenue

This week's topic: Mobile Marketing. Study: Few Marketers Using Mobile Marketing Strategies. Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. Only 13% of marketers say they strategically integrate mobile systematically.

The 4 Unique Challenges of Mobile Marketing and Mobile Advertising (and how to overcome them)

It's All About Revenue

Not that I should need to at this point in time - meaning every marketer in the world should be intimately aware of the fact that ours is a mobile world and as such need to engage and connect with your customers accordingly - but here are just some of the mind-blowing stats when it comes to the effect mobile has had on all of our lives. Marketing Cloud Mobile Marketing

80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

It's All About Revenue

This week, it's Mobile Marketing. Report Highlights the Millennial Opportunity on Mobile. 64 per cent of consumers have been influenced to purchase by a mobile ad – a figure that rises to 80 per cent among millennials. But 43 per cent are more likely to buy from an organisation that sends them relevant advertising on their mobiles. Mobile Marketing

Interactive + Content + Partner = Great Marketing Example

It's All About Revenue

That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend. If you haven’t registered yet, there’s a special treat for you at the end of the interactive tool below. Content loading. Content Marketing

John Legend Coming to Interact 2014

It's All About Revenue

by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at  Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Will we see you at Interact in San Francisco? Singer/Songwriter. Musician.

Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

It's All About Revenue

Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. In a survey of both B2C and B2B CMOs and marketing leaders, 81% said they consider mobile marketing one the their top 3 budgeted priorities for 2017.

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15 Examples of Great Mobile Website Design

Hubspot

Now more than ever, businesses are focusing on creating delightful mobile website experiences. Google wrote in their official blog that they will be " expanding our use of mobile-friendliness as a ranking signal," and their update should have a significant effect on marketers. When Google makes this change, it will affect 40% of mobile search queries. or not. That''s it.

5 Mobile Insights That Will Change How You Market to Millennials

It's All About Revenue

This is a serious question for marketers who want to not only reach, but genuinely engage their millennial, mobile audience. These are some of the questions we set out to answer in Invoca’s State of the Mobile Experience Report , which is based on survey findings from over 2,000 U.S. Mobile isn’t all about browsing and researching. Mobile Marketingconsumers.

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Are Instant Messaging Apps the Future of the (Mobile) Internet?

Synecore

Mobile implies real time, and you don’t get much more real time than instant messaging (IM). In a nod to a growing trend, 2015 marks the first time Pew Research Center has asked specifically about mobile messaging apps as a separate kind of mobile activity apart from cell phone texting. In other words, to do many of the things people tend to do on the mobile Internet.

If Sales Technology is the Future, How Do We Keep B2B Sales Interactions Human?

Sales Prospecting Perspectives

For the first time, people accessed the internet on their mobile devices more than on their desktop computers in 2013 – OK, we all knew that was coming. But, with this influx of sales technology in the B2B space, we have to ask ourselves: Is genuine human interaction in the sales cycle disappearing at the expense of automation? What does this mean? What problem are we solving?

Facebook May Have Just Ushered in a New Era for Mobile Video

Contently

It’s possible that Facebook has cracked a newer, mobile-first form of video viewing that will be irresistible. While YouTube emerged in a pre-mobile era, Facebook video was built for mobile first. It’s possible, however, that Facebook has cracked a newer, mobile-first form of video viewing that will be irresistible to media and advertising partners.

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15 Clever Examples of Interactive Print Ads

Hubspot

This print ad won the Mobile Grand Prix at Cannes in 2014. To show off the features of the Ford Explorer, the brand published three print ads with interactive elements. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising. 10) Volkswagon. 11) Sonera. 12) C&A.

5 Reasons to Invest in Interactive Content

Modern B2B Marketing

recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. He sees interactive web experiences (fueled by these marketing apps) as the fourth wave of content marketing. As the fourth wave of content marketing, this interactive content is the future. The Fourth Wave of Content Marketing. have no idea.

Is Your Website Mobile-Friendly?

Biznology

For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and check when we wake up.  Now more than ever, people are using their mobile devices to not only make phone calls and send text messages, but to access information on the Internet. According Image via CrunchBase. Easily-accessible search bar.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. That’s right, real time.

Hacking Audience Attention Spans With Interactivity

B2B Marketing Insider

What’s more: That’s down from 12 seconds since the beginning of the mobile era. The post Hacking Audience Attention Spans With Interactivity appeared first on Marketing Insider Group. According to new data, the average human attention span hovers around eight seconds. What’s happening to our ability to focus? […]. Content Marketing

[Ebook] 3 Best Practices for Your Mobile Marketing Strategy

Modern B2B Marketing

You go it—the use of a mobile device. alone, 75% of citizens over the age of 13 have a smartphone, and there are more mobile devices in the world (7.8 That’s a huge audience you’re missing out on if you don’t have a mobile marketing strategy in place. Even mobile-only companies, like Uber, can benefit from a multi-channel strategy. How can they do it?

Using Push Marketing to Create a Cross-Channel Orchestrated Mobile Marketing Experience

It's All About Revenue

A few weeks ago we released the latest in our series of essentials guides - the Modern Marketing Essentials Guide to Mobile Marketing. However, we're here today to talk using Push Marketing to create a Cross-Channel Orchestrated Mobile Marketing Experience. Mobile devices are fundamentally changing the way customers interact with businesses.

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MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads

The Point

That was the question contemplated by the marketing team at MobileIron , a leading provider of mobile device management technology. MobileIron wondered if it might be possible to market BYOD to the mobile end user, and then somehow convert that interest into qualified IT opportunities. Here’s how the campaign worked: 1.

Mobile + Marketing Automation Demystified

Modern B2B Marketing

Author: Michael Pollack There are plenty of people talking about mobile and how it interacts with marketing automation. Let’s take a quick look at some of the common considerations in mobile marketing and marketing automation, and provide some clarity around terminology and key practices. When creating your mobile marketing strategy, do not think about mobile in isolation.

Five Key Areas to Consider When Creating an Effective Mobile Marketing Campaign

It's All About Revenue

Now mobile devices are reshaping the way consumers buy products and services - and it's happening at breakneck speed. Research shows that, in Australia, 55% of people aged between 25 and 34 years regularly shop using a mobile phone or tablet. For many people their first experience of the internet is through a mobile device. Create a holistic view of customer interactions.

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CRM Evolution Conference: Mobile Really Does Change Everything About Marketing

Customer Experience Matrix

For example, you wouldn’t store the minute-by-minute history of weather in every location if it were only relevant at times and places of customer interactions. Instead, you’d look up the weather in the customer’s location when an interaction began and store it as part of the interaction history. more profound (or, at least, less technical) chain of thought started with an “influencer panel” observation that mobile devices are now the standard tool for doing everything. This matters because mobile interactions are inherently different.

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