I’m an enthusiastic gamer myself - I’ve spent way too many hours on Wii and mobile games - and many MMOG’s. New Gaming Experiences: Gamers want experiences that are deeply customizable and interactive. InteractiveGamer 2.0, Exploring the use of Gaming, Community and Social Media. View more documents from Karen OBrien. I’ve been watching the gaming space go social over the past few years and have been fascinated by how dramatically things are changing and evolving. Families and seniors are now some of the highest growing segments. MORE >>

Mobile becomes a social media lifeline. Already we can see many of these trends taking shape from the number of sites incorporating sharing tools into their web pages to the rise of mobile applications. InteractiveAs we rapidly approach 2010, it’s hard not to consider the implications of social media’s banner year: 2009. Brands continue to adopt social media marketing practices just as fast as populations join social networks and utilizes social media sites. Here is a quick snapshot of the trends: Social media begins to looks less social. MORE >>

In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper.Yet amid the low level of mobile chatter, B2Bs are missing out on super-sized opportunities for integrating a valuable new brand touch point for their customers and establishing a dynamic new communications channel with professional audiences. Mobile is changing how (and where) business professionals communicate with one another and how (and why) they interact with B2B brands. Moreover, mobile is the most personal of all media. MORE >>

THIS is the year of mobile.” And insofar as mobile, the time is just right. Your markets have gone mobile and they're not going back. But just because of silly ringtones, fave fives and zillions of apps that offer more entertainment than efficiency, don’t be remiss in relegating mobile to the consumer corner as this set of media offers super-sized opportunities for B2Bs, too. And THIS is the year that you should be learning, experimenting and integrating with mobile. Why, praytel, is THIS the year of mobile? billion mobile connections. Guide. MORE >>

Army tested a variety of smartphones, including iPhones and Android devices, to identify the usefulness of mobile applications for soldiers in the categories of training, administrative, and operational or tactical. Initial apps allowed soldiers to call up interactive maps to intelligence materials with a tap of a finger. This effort to carefully build a mobile strategy aims to radically reduce the time to deliver solutions to the force by adopting agile development practices, and involving the end user early and often in development cycles. Back in 2010, the U.S. MORE >>