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What Is a Microsite?

ClearVoice

What is a microsite? A microsite is a branded web page or small set of pages that is a standalone (i.e., Microsites are often created for large campaigns that have a specific goal, different from general company awareness. When might a business want to create a microsite? When might a business want to create a microsite?

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How Emails Are Evolving into Mailable Microsites

Convince & Convert

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. It certainly disrupts the archetypal linear email interaction, where subscribers open an email, click on email content, and then convert or engage with landing page content.

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Interactive Email’s Opportunities and Challenges

Litmus

Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Interactive Email Opportunities. Interactive quizzes.

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Keep Customers Reading: How to Increase Landing Page Engagement

Walker Sands

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. These tools boost the appeal of a microsite or landing page — and when you add a robust web content strategy to the equation, you gain the ability to forge deeper connections with visitors, leading to more conversions.

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager.

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How These Companies Got More Qualified Leads with Interactive Content

SnapApp

Read on to explore how Paycor and Blackbaud used interactive content powered campaigns qualify leads and drive impressive results. When the Paycor team looked back at the revenue produced from digital marketing between May and July, they found that a whopping 23% came from these interactive materials. Paycor Case Study.

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The 22 Best Virtual Event Platforms

Webbiquity

Set up virtual booths with interactive features including images, brochures, data sheets and videos. Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. Hopin is a virtual venue with multiple interactive areas.