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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. During peak shopping season, they’re even more valuable.

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IBM Interact Adds Interactions to Enterprise Marketing Management

Customer Experience Matrix

My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.* The two modules can also share segment definitions, offers, and interaction history.

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Beyond Pixels: Unconventional Non-Digital Marketing Ideas to Elevate Your Brand

Stevens & Tate

While online platforms offer incredible reach and targeting options, there’s something uniquely effective about tangible, real-world interactions. Non-Digital Marketing That Creates Direct Interaction: Handwritten Thank You Notes: These days most communication is digital, receiving a handwritten note can be a delightful surprise.

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AI-powered martech releases and news: March 21

Martech

The platform also features Fivetran-powered data ingestion for comprehensive campaign analysis and a chat-based AI copilot for interactive, data-driven decision-making. With this prompt, users can easily interact with the image and make changes. Get MarTech! In your inbox. Business email address Subscribe Processing.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Interaction and networking – Increase in exchanged private and public messages, 1:1 video calls, group chats, and other interactions during the event. Live webinars offer the opportunity for one-way interaction where a speaker speaks to the listening audience. Event Sponsorship and Revenue Strategy.

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How to Use AI to Build a Better Shopping Experience

Salesforce Marketing Cloud

Since every team member can see how a shopper interacts across marketing, commerce, and service — within applications and dashboards — they can quickly and seamlessly pick up where the last customer interaction left off, removing friction for both shoppers and employees.

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5 Ways To Create Lasting Connections in Your Virtual Event

Marketing Insider Group

Although traditional networking happens at in-person events where people can see one another face-to-face and meet over for lunch, virtual events, when well-planned, also provide a platform for real human interactions that can result in lasting professional relationships. Create Breakout Sessions.