Biznology

MARCH 23, 2017

When social media arose 15 years ago, marketers where afraid they would lose control over their brand integrity since the open interaction of customers in the digital world could undermine the intended value and personality of a brand. The favorite medium for expressing such controversial values and political positions is social media (e.g.

Social Media 152

Social Media Lead Ranking Lead Scoring Brand Identity 152

Biznology

DECEMBER 30, 2015

We constantly seek connection points in all our interactions because they create a foundation for trust. The same applies to online interactions, and that’s why social networks can be so powerful for executives. With a little wordsmithing, these can be turned into essays on platforms like LinkedIn Publishing, Medium , and Svbtle.

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Biznology

JULY 23, 2014

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. When it comes to tablets, they expect to see quotes, order confirmations, videos, interactive tools, and presentations. SMB is where there’s enough volume to do plenty of testing.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

MARCH 8, 2017

An ecosystem perspective extends how to engage with customers; it places the customer in a broader context of interaction–of the various types of “blurring” that a combination of technology evolution, business model innovation, and behavioral expectations create.

Verticals 110

Verticals Paid Search Agency API Advertising Agencies 110

Biznology

JANUARY 28, 2013

A study by digital marketing company IMN found that 78 percent of companies surveyed placed content marketing as a high or medium-to-high priority but only 52 percent reported a formal content marketing strategy in place for every channel of distribution. What works in one capacity may not translate to another medium. Direct sales?

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Biznology

MAY 21, 2015

The importance of interactive engagement was recognized by Gallup in their 2014 report on the “State of the American Consumer”, saying connecting online is most critical for developing a strong, loyal relationship with customers and even employees, which is the heart of branding.

Advertisements 80

Advertisements Advertising Brand Identity Branding 80

Biznology

JUNE 12, 2014

Novelty and a sparse landscape of competing content in the new medium made everything both more accessible and more worthy of our limited attention. Encouraging comments/interaction with your content. That’s true to some extent, but it’s probably more accurate to think about “the good old days” as the anomaly. Social media.

Content Marketing 80

Content Marketing Planning Content Advertising Mediums 80

Biznology

MAY 28, 2014

A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? Use data-cleansing software, internally or from a service provider, and delete obsolete records.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Biznology

SEPTEMBER 4, 2015

Just like back in the early days of the web when many webmasters believed that hits were a sign of success, having more social followers is a false sign of being successful in that medium. Instead of focusing on followers, fans, and building a giant community around your brand online, you should aim for quality over quantity.

Social Media 80

Social Media Social Marketing Media Buzz 80

Biznology

NOVEMBER 21, 2012

Staples, for example, runs a thriving Business Rewards program targeted to its small-medium business customers. These tools are taking loyalty programs to a new level of interactivity, real-time feedback and social interaction, with some promising early results.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Biznology

SEPTEMBER 5, 2013

In each circle, we interacted with different people, so each group was privy to that aspect of ourselves that we chose to share. So, let us not take a medium as empowering as social media and let it force us into simple buckets. These silos allowed for a certain amount of reinvention.

Social Media 80

Social Media Linkedin Personalization Brand Identity 80

Biznology

JUNE 20, 2012

Think about all the possible customer types your business might interact with regularly: Business-to-business customers. Your message — and the medium you use to promote that message — depends on a clear understanding of your customer. Of course, what works for this business won’t work for everyone. But that’s the point.

Linkedin 80

Linkedin Psychographics PR Segmentation 80

Biznology

AUGUST 9, 2012

Understanding the when, what, who, where and how of those interacting patterns is fundamental for creating a thriving workplace. You can’t successfully deploy a communication or collaboration platform for a large enterprise using a medium that only resonates with your social digital bees.

Business 80

Business Wiki Enterprise Management Advertising Mediums 80

Biznology

JANUARY 30, 2015

Customers interact with us through a variety of channels, and often provide us with conflicting information. The traditional attribution methods of assigning the credit have long been either the first touch (the inquiry source medium) or the last touch (the channel through which the lead was either qualified or converted to a sale).

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

JULY 19, 2012

” As a digital marketer in a medium-to-large company, you can be excused for thinking that line was written to describe your job. This was all brought to mind for me while interacting with a potential client over the last few months. One group doesn’t do anything and the other does whatever it wants.

Enterprise Management 80

Enterprise Management Social Media Social Marketing Media 80

Biznology

NOVEMBER 4, 2010

Business is being done through all mediums and through interpersonal interaction (you remember the handshake don't you?) Another common misconception in the Internet space is that online marketing is the be-all end-all, while all other marketing is going to become extinct. Let me just tell you what I think of that: it's stupid talk.

Lead Ranking 80

Lead Ranking Lead Scoring Google Wikipedia 80

Biznology

FEBRUARY 11, 2015

Here is the bad news: not participating in online social interactions at all is increasingly becoming a bad option for leaders. Finally, some lead despite being bad communicators or introverts, because of the unique skills they bring to the table. Your online silence may be perceived as a lack of care, knowledge, or vision.

Business 80

Business Peer-to-peer Twitter Work Management 80

Biznology

FEBRUARY 29, 2012

Each social medium has its own strengths and weaknesses. Ask yourself whether your customers are there, and whether they want to interact with you there. Join groups, or set up fresh groups, in your field of expertise. Post regular status updates in the micro-blog area LinkedIn provides. Then, examine your marketing objectives.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

DECEMBER 16, 2011

But popular apps like Yelp, Foursquare, Where and Waze—not to mention tools like Apple’s Siri—allow consumers to find the information they need without ever interacting with Google. And no one medium will meet every customer’s needs. Mobile traffic continues to roughly double every year.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Biznology

JANUARY 13, 2011

They deserve a lot of credit for creating an ecosystem where SMBs (small and medium businesses) can get free tools to run their business (Gmail, Google Docs, etc.), They need some kind of human interaction from Google to help them spend money with you! The one that could bridge the gap and put the human being back in interactions!

Google 80

Google Planning Paid Search Agency Internet Marketing 80

Biznology

OCTOBER 20, 2017

The more people watch, interact, and share your business video marketing content, the more valuable it becomes to internet marketing efforts. What industries do you want to become a leader in? One of the great reasons for investing in professional online video marketing content is that online video becomes more valuable over time.

B2B Marketing 173

B2B Marketing Video Marketing Top of Funnel Paid Search Agency 173

Biznology

SEPTEMBER 21, 2020

In addition, they must understand how the teams, and individuals, influence and interact with these elements. Knowledge Management is the process of transferring information from a storage medium to the mind of a person who needs it and back again so that it can be shared with others. Based on Endsley’s model of SA.

Digital Transformation 197

Digital Transformation Enterprise Management Work Management Marketing Management 197

Biznology

JULY 28, 2016

Put the event to its best use—meaning a place to have efficient and productive interactions. In face to face, your teammates are the medium at the event. I have three ideas for where some extra focus can drive vast improvements in the productivity of your event marketing spend. Know why you are there. And the message.

Marketing Analytics Tools 80

Marketing Analytics Tools B2B Marketing Trade Show B2B 80

Biznology

JANUARY 18, 2013

It’s filled with great food for thought, but the one paragraph that stuck to my mind was this one: Traditional knowledge is what you get when paper is its medium. For example, if your medium doesn’t easily allow you to correct mistakes, knowledge will tend to be carefully vetted. There is nothing mystical about this.

Paper 80

Paper Business Broadcasting Advertising Mediums 80

Biznology

NOVEMBER 10, 2016

When you segment your marketing efforts, the experience becomes much more interactive, engaging and personalized for your audience. Add podcasts to your advertising mix: Whether or not your company has a podcast, you should take advantage of this medium by advertising on a podcast relevant to your brand or industry.

Planning 133

Planning Marketing Plans Mobile Advertising Customer Satisfaction 133

Biznology

MAY 20, 2014

.” Online community management is expensive and time-consuming — but essential — I really can’t say it any better than Joshua Benton of Niemen does: The report also singles out comments as a place where the Times nominally attempts to interact with readers. It’s possible. Mashable has also succeeded.

Paid Content 80

Paid Content Planning Work Management Social Media 80

Biznology

FEBRUARY 9, 2017

If you invest in a rich-media piece of content like an infographic or interactive, be sure that it looks the same regardless of the screen. While copy will always have its role, rich-media content like videos, images, interactives, gifs, etc. Live interaction. SEO still reigns. Visual perspective. will become more important.

Trends 80

Trends Planning Marketing Budget Creation Marketing Budget 80

Biznology

MARCH 12, 2013

My experience of this year’s SXSW Interactive is defined by how people I already follow on Twitter, Facebook, Google+, and Tumblr are experiencing and sharing it and not through general SXSW-gazing. (I SXSW Interactive by the Numbers (mashable.com).

Advertising Channels 80

Advertising Channels Advertising Agencies Paid Search Agency Ad Agencies 80