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B2B Memes
NOVEMBER 21, 2011
But without perhaps meaning to, he offers some enlightening arguments against those who doubt the validity or value of social media. His plots and characters were frequently borrowed, his words undoubtedly shaped by interactions with his actors, and the final form of his output determined by later scholars and editors.
B2B Memes
SEPTEMBER 22, 2010
As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Future of news: Insider Dave Morgan touts new media. No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy. “No What Would Google Do? ,
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B2B Memes
OCTOBER 8, 2010
For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Be media neutral. Be a brand.
B2B Memes
OCTOBER 9, 2012
Digital-first is about distributing content through all those media in the most efficient way possible. The idea, as I see it, is not to privilege digital media over other forms, but to use a digital workflow to move seamlessly and efficiently from one format to another. Digital is first, but not necessarily foremost.
B2B Memes
OCTOBER 9, 2012
Digital-first is about distributing content through all those media in the most efficient way possible. The idea, as I see it, is not to privilege digital media over other forms, but to use a digital workflow to move seamlessly and efficiently from one format to another. Digital is first, but not necessarily foremost.
B2B Memes
SEPTEMBER 18, 2012
So when one Allison Morris inquired via my contact page (rarely, alas, a reliable source of useful interaction) about promoting an infographic she’d worked on, I was skeptical. (It Too often, what information value is contained in the graphic is overwhelmed by cuteness, triteness, or both. My fears, happily, were unjustified.
B2B Memes
SEPTEMBER 18, 2012
So when one Allison Morris inquired via my contact page (rarely, alas, a reliable source of useful interaction) about promoting an infographic she’d worked on, I was skeptical. (It Too often, what information value is contained in the graphic is overwhelmed by cuteness, triteness, or both. My fears, happily, were unjustified.
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