interactive Marketing Related Topics 
Tony Zambito
OCTOBER 22, 2020
What we know now is that traditional buyer-seller interaction is undergoing its most significant change yet in the 21 st century. B2B buyers are also embracing the remote model of interaction. In a recent McKinsey study, nearly two-thirds of B2B buyers indicated that remote interaction was equal to or better than before the pandemic.
Benchmark Email
SEPTEMBER 13, 2023
Email marketing has traversed a remarkable journey over the years. From its humble beginnings as simple text-based messages to the emergence of dynamic, interactive content, email marketing has undergone a transformation that has revolutionized the way businesses engage with their audiences.
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SendX
AUGUST 18, 2023
Email marketing can be extremely valuable for business when done right. Having a large email list means you get regular, direct access to your customers and audience. That said, if this audience base isn’t engaging with your emails, your campaigns may not be hugely effective.
Martech
NOVEMBER 27, 2023
I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the difference between personalization and real-time interaction management Answer: Personalization and real-time interaction management are both strategies used to enhance customer experiences, but they differ in their focus and approach.
Speaker: Candyce Edelen, CEO, PropelGrowth
It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. This webinar shows how B2B Marketing and Sales can collaborate to generate new qualified sales opportunities.
KoMarketing Associates
JANUARY 2, 2020
As social media continues to grow in prominence as a tactic for marketers, new research shows that Instagram is paying off, and videos on the platform are performing exceeding well. In addition, video is now driving more interaction for these account holders. Hashtags also appeared to be a factor in terms of interaction for marketers.
DivvyHQ
AUGUST 30, 2022
If traditional marketing is all about what the marketer has to say, interactive marketing is more about a conversation between marketer and customer. In today's post, guest contributor Yauhen Zaremba is digging in to what characterizes an interactive marketing campaign and examples of some of the best.
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Multichannel and omnichannel marketing are not the same. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. Download this guide and receive: An interactive flowchart to assess where you are in your omnichannel journey.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!). Or, do you think the webinars you are presenting could be more effective?
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies.
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8 Way to Improve Your Content Marketing in 2022. When was the last time you evaluated your tactics to make sure your content marketing strategy has kept pace with the changing digital landscape? Reader interactions based on content type. The B2B Digital Content Revolution has catapulted forward these past few years.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
According to Forrester, most personalization marketing efforts will fail in 2022 due to a lack of buyer insights. This is because most marketing efforts continue to be focused on product solutions and selling the product rather than the needs of their buyers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
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