ViewPoint

FEBRUARY 16, 2011

Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation. There were lively comments about where individuals would be if marketing automation had not been invented. This focus helps us refine the use of marketing automation and enhance the arguments for its implementation.

CRM 120

CRM Wikipedia Marketing Automation Services Marketing Management 120

ViewPoint

DECEMBER 20, 2011

I appreciate the manner in which each has clearly presented B2B marketing and sales challenges, solutions (in the form of best-practice strategies and tactics), and results in areas like the following: Content marketing. Marketing automation. B2B marketing and sales strategies and tactics. Customer acquisition.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

OCTOBER 6, 2015

That’s just part of being a smart marketer today. There are great technologies that allow us to serve relevant ads, content and other online interaction opportunities to the accounts and contacts we care about. That’s what it takes to be an efficient marketer today.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

ViewPoint

OCTOBER 10, 2011

A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. She is a pioneer in marketing automation—first as a beneficiary of the technology and now as an advocate and expert. But all is not lost.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

ViewPoint

SEPTEMBER 21, 2016

The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. In fact, marketing automation has made it possible to get more poor quality leads to sales faster than ever before. Do you agree these are lies? Dave Brock, Partners in EXCELLENCE , President.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Cold Calling 120

ViewPoint

APRIL 18, 2012

Every opportunity to get your message out there and share value with the prospect is significant, and, again from a B2B perspective, a lot of companies are going to be thinking about mobile marketing in this way. The Marketing Automation Learning Curve.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

MARCH 22, 2011

buying experience post, I searched for solutions, interacted with various web sites and engaged with some of the vendor reps, by email or phone. From the initial web search to interacting with your web site to engaging with inside or field sales reps, all of these touchpoints form an impression and influence their likelihood to recommend.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

FEBRUARY 24, 2016

In fact, buyers perceive value in interacting with sales at every stage of the buying process—even the early stages. In fact, we believe just the opposite: 70% of B2B technology solution buyers want to engage with sales reps before they identify their short list. Is sales development about hiring some young hungry kids to bang on the phones?

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

ViewPoint

SEPTEMBER 20, 2012

New buyers search more, are more prepared and informed, and are further along in the traditional sales process than they were five years ago—and this poses significant challenges: “You take that to a logical conclusion, and you say that if the marketing and sales response to that is just the same as it’s always been, what does that mean?”.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

ViewPoint

AUGUST 30, 2012

He cites the work of Nick Panayi, Director of Global Brand and Digital Marketing at the large consulting firm, CSC, and how he has created a culture of content marketing: sharing, lead nurturing, and a highly interactive site that’s hugely social and building content on a by-the-second basis.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

JULY 9, 2015

Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads. Miller compares marketing automation to fishing with a net and account based marketing automation to fishing with a spear. Marketing automation is never checked off the to-do list.

Lead Ranking 120

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Automation Services 120

ViewPoint

OCTOBER 13, 2015

It was with a slight hesitation that the sales manager added the second sentence about sales lead management being a marketing function. With marketing automation it is a growing part of the job. Marketing Automation and Lead Management. Of course it is, but only partially. This is a home address and phone number.

Marketing Management 120

Marketing Management Sales Leads ActiveConversion Leads 120

ViewPoint

APRIL 13, 2012

This perspective is forcing marketing to have more interaction with the sales organization. He adds this is the year connections must happen between the webinar and trade show prospects that marketing is generating and the opportunities that sales actively engages.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120