Paul Gillin

APRIL 18, 2012

My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction. The more active members are in the community, the greater their influence and the richer the interactions with other members. Perhaps you’ll find these basic explanations useful in some context.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

MARCH 1, 2012

Many LinkedIn members choose to receive messages as e-mails and only visit the site when necessary. Most people interact with the service through third-party clients and services that use the Twitter APIs. For one thing, ComScore doesn’t measure mobile traffic, a fact that disproportionately penalizes Twitter.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

DECEMBER 9, 2011

I stopped all e-mail to my staff.” But the network is more than an e-mail replacement. People are learning to treat each other as people instead of titles, and that improves the quality of interaction. The social network “has became our primary form of communication,” Marx said. “I One is too small a number for greatness.”.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

NOVEMBER 16, 2011

A recent survey of more than 2,000 small businesses by e-mail marketing provider Constant Contact found that 81% say they now use social media for marketing, up from 73% in the spring.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

AUGUST 4, 2011

Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. EMC doesn’t use Facebook’s wall to much effect, but its purpose seems more promotional than interactive. For interactivity, it’s hard to beat Intel’s page, which has racked up nearly 2.7 SAP plays inline videos.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JULY 15, 2011

After he posted the e-mail exchange online, some USA Today reporters dug up the fact that Facebook was behind the whisper campaign. They are delegating social interactions to one person, but they’re shortcutting the learning process by hiring people who can train others.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

MAY 25, 2010

I have the e-mail from that company on my wall next to a sign that asks ‘Is there any value in blogging?’” When I pass people in the hall, I’ll ask if they had any recent customer interactions that were interesting,” he says. I’ll dig into those stories and use the language that the experts used to solve the problem.

BtoB 50

BtoB B2B B to B Blogger 50