Remove interactive

ViewPoint

article thumbnail

PowerViews with Nick Stein: The Role of Games in the Sales Office

ViewPoint

Buyers are increasingly savvy and willing to shop around, and salespeople have to recognize how the landscape has changed and how the interaction with potential customers continues to evolve. Mobile and social technologies have radically changed the way people buy.

article thumbnail

PowerViews with Ginger Conlon: Trustability & Your Customer's Voice

ViewPoint

She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal, Customer Strategist; online business publication, 1to1 Magazine; its e-newsletter, Weekly Digest; and Think Customers: The 1to1 Blog. Ginger has covered the industry for more than 25 years.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Lead Generation Slipping Away From Marketing?

ViewPoint

As a further look at where marketing has progressed and why sales won’t take over lead generation anytime soon, look at a sample of the titles of the latest articles in the April 9 th BtoB Magazine: Marketers embrace digital content testing. B2B interactive Marketing Guide. Kate Maddox. Digital Edge. Maddox and Hosford.

article thumbnail

PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

ViewPoint

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. 2012: Transformational Change, the New Buyer & Big Data.

article thumbnail

PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

ViewPoint

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Click to start video at this point — Paul sees a major strength of social media being the way it encourages and even requires interacting as individuals rather than as corporate entities. Stay Tuned.

article thumbnail

PowerViews with Jeff Ernst: Marketing & Sales Must Work Together

ViewPoint

He is the author of the book, The New Rules of Sales Enablement , the co-author of How to Create Killer Sales Playbooks , and he’s a regular contributor to B2B Magazine. This perspective is forcing marketing to have more interaction with the sales organization. Jeff joined Forrester after spending 20 years in sales and marketing.