Paul Gillin

MARCH 1, 2012

That’s pretty lame, considering that YouTube has had its own social networking layer for years and that the previous social layer on top of Gmail – Google Buzz – went nowhere. Many LinkedIn members choose to receive messages as e-mails and only visit the site when necessary.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. EMC doesn’t use Facebook’s wall to much effect, but its purpose seems more promotional than interactive. Be Colorful.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

MARCH 24, 2011

All were using Twitter and LinkedIn to amplify their messages and some had negotiated syndication deals through vertical websites devoted to their industry. Results: “A near vertical rise in viewership,&# Alan says, and a high quality of interaction with visitors. That’s another great idea.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50