Am I connecting with my customers enough? 10 tips for customer outreach
DECEMBER 9, 2016
More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ?
How to Use YouTube Cards to Make Your Videos More Interactive
JUNE 30, 2015
YouTube gave marketers a great gift with the annotations feature. This is a problem because half of YouTube views are on mobile devices, and this percentage grows daily. YouTube cards are a new way to make your videos more interactive […]. Twitter | Facebook | LinkedIn |. How to Use YouTube Cards to Make Your Videos More Interactive by Jayson Duncan - Maximize Social Business. However, the challenge with this feature is that it does not work on mobile devices. Author information. Jayson Duncan. Video
Add YouTube Closed Captioning—Create 30 Million Opportunities
JANUARY 18, 2016
Over the past couple of weeks, I’ve come across a lot of content while ‘paroozing’ LinkedIn, random blogs and marketing emails regarding the latest and greatest mobile and video trends for 2016. In the great wide world of video (mobile or not), something that many businesses seem drop from their radar is YouTube closed captioning. Like, really special. UM, WHAT?
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
NOVEMBER 18, 2014
Select Facebook, LinkedIn, and Twitter. Users interact and consume content on each of these social media channels differently. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Here are the specific ones mentioned: Posts with hashtags ( # ) see 60% more interactions on average.
The Ultimate Cheat Sheet for Mastering LinkedIn
AUGUST 23, 2011
With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner. 20 Hidden LinkedIn Tricks. 1.
13 Brands Using LinkedIn Company Page Features the Right Way
MARCH 20, 2012
Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Looks like some of you may have gotten the hint! Blog RSS Feed.
Five Ways to “Get Real” With B-to-B Social Media
FEBRUARY 29, 2012
First, get busy on LinkedIn. Your LinkedIn to-do list looks like this: Fill out your profile 100%. LinkedIn will prompt you on how to make sure every element is captured. Post regular status updates in the micro-blog area LinkedIn provides. You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. And don’t forget YouTube, the world’s second largest search engine.
Tackling social media: don’t do it all!
JUNE 4, 2015
Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Twitter allows businesses to interact with consumers in real time. LinkedIn: LinkedIn is used to connect business professionals. Content that enhances professional development is valued by the LinkedIn community. The bad news? The good news?
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Share this on LinkedIn.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. YouTube Marketing Tactics. lessons in launching a branded YouTube channel by iMedia Connection. Reddit Marketing Tips.
Google+ on its Third Birthday
JULY 1, 2014
It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. With both, you’ll have YouTube and Google+ built in; however, possession is not enough. No, not even LinkedIn or Twitter.
11 Reasons Your LinkedIn Company Page Sucks
NOVEMBER 18, 2011
Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. How does your LinkedIn Company Page stack up?
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
Lets talk YouTube for a minute. Nothing looks worse than browsing to a schools YouTube channel and finding the last video produced was in 2008. Like a poorly designed website, an unkempt YouTube channel contributes to a negative brand connotation. An important aspect to consider when developing your institutions YouTube channel is how to go about segmenting content.
Social Media Sommeliers – Choosing perfect pairs of social networks
The New Strategist
MARCH 20, 2013
feel like LinkedIn and every other network are disconnected. LinkedIn doesn’t seem to fit naturally with any of the other networks although they have taken strides towards improvement. The endorsement feature made LinkedIn spammy to me and weakened the recommendations, which I felt was their most valuable asset. So it is with different social networks. Smart stuff, to be sure.
What Does B2B Social Media Success Look Like?
MAY 23, 2011
Increased engagement (number, depth and quality of interactions with customers and prospects). LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform). Video / YouTube. Until recently, most social media case studies have focused on consumer brands. Objectives. Expanded social media following (e.g.,
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( e-Strategy Trends ). 2. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). LinkedIn Facts. Earnest Agency ). 4. years.
8 Share Spiking Tips For Empire Avenue
It's All About Revenue
APRIL 25, 2011
Part game, part ratings system, Empire Avenue works by allowing users to create a ticker linked to their activity on various social media profiles like Facebook, Twitter, Flickr and YouTube. The system largely determines value based on how people are interacting with the content you create across all platforms. LinkedIn. by Jesse Noyes | Tweet this. There are some issues.
3 factors in winning the social media horse race
AUGUST 23, 2011
Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. So much so that it takes a PhD.
10 Ways to Use Social Networks for B2B Marketing
DECEMBER 13, 2011
Interact (e.g., The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. profile alone won’t get you much.
Five Solstice Celebrations for Marketers
B2B Marketing Unplugged
JUNE 17, 2014
found this on McSweeny’s Internet Tendency (a site that should be on your list of things to do on Fridays) and here it is on YouTube. So how do you make your perishable commodity food item stand out in a way that is meaningful, playful, interactive and effective? Awesome Ideas B2B marketing bizmarketer content marketing Elizabeth Williams Infographics linkedin Video Well done!
5 Effective Options For B2B Advertising on Social Media
MARCH 15, 2016
If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. Facebook and LinkedIn have very active groups, which people use to build community, ask questions, and interact with others in their community.
Not Just for Job Seekers – 3 Ways to Get More Out of LinkedIn
MAY 24, 2012
If you’re like most Internet users out there, you probably think of LinkedIn as the world’s largest career-oriented social network. What you may not realize, though, is that LinkedIn can be far more than just a networking site for job seekers. Here are three easy ways to get LinkedIn to work for you: 1) Showcase Your Content. All rights reserved.
What Your Business Needs To Know About Google+
It's All About Revenue
JULY 8, 2011
Google+ is aiming at Facebook, LinkedIn and Twitter users. But this week Google+ Product Manager, Christian Oestlien , took to YouTube to announce that Google was developing brand pages to be rolled out “later in the year” and that brand profiles would be removed from the system. LinkedIn. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender.
15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013
JANUARY 11, 2013
View this check-list and assess which you have conquered and which you can improve upon in 2013: At a minimum, you should have an active Twitter account and LinkedIn account designed around your personal brand. These deeper connections can lead to higher-level interactions, including advocacy and loyalty. All content on your blog, Facebook page, Twitter profile, YouTube channel, etc.,
What exactly is a social graph?
APRIL 18, 2012
In LinkedIn, they make this explicit, showing you that you are a second- or third-level connection with someone else and they let you introduce yourself through your first level connections. They have relationships through LinkedIn or Google+ or Twitter or e-mail or (God forbid) real life. Social Media Marketing Facebook linkedin social graph Social network twitterPeople.
14 Awesome Google Labs Experiments You May Have Missed
It's All About Revenue
JULY 18, 2011
Google provides a number of publicly available datasets and arranges the data in interactive charts. Ever wonder what different groups like on YouTube? With YouTube Insights for Audience , you can get an idea. LinkedIn. by Jesse Noyes | Tweet this Google+ has been the talk of the digital town the past couple of weeks. Google Squared makes data more digestible. Really.
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
NOVEMBER 6, 2015
Compelling stats and figures aside, it doesn’t take a marketing guru to realize that, with virtually everyone on the planet interacting on social networks, social media might not be such a bad place for your business to advertise. Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Advertising on LinkedIn. LinkedIn Ads consist of the following five elements: Headline (up to 25 characters of text).
How to Create the Perfect Social Media Posts – Part 1
AUGUST 19, 2016
In this 2-part series, this week I’ll be giving you a quick primer on how to create the perfect post on LinkedIn, Blogging, YouTube, Vine, and Instagram. LinkedIn. YouTube. Expanding into video may seem daunting, but YouTube is an immensely popular platform that offers some great marketing opportunities. What makes a good YouTube video? Include a call to action that invites the viewer to interact further with you and your company. Infographics Social Media blogging home instagram LinkedIn vine YouTubeBlogging. Use tags! Instagram.
7 B2B Social Media Sins
DECEMBER 14, 2011
While there are a number of tools like Hootsuite and Buffer that allow you to automate your social media posts in advance, it is important to not forget the human element of social media in the way you interact and engage with your social media audience. Read an article or watch an instructional video on YouTube. Too much self-promotion. Forgetting the human element. Not fun, right?
18 Ways To Build Trust Within Your Online Network
AUGUST 5, 2015
If you are connected on LinkedIn, write a colleague a LinkedIn recommendation. Rate a good video from one of your that was published on YouTube. Participate in a LinkedIn group discussion of interest (or Facebook, maybe even Google+). What types of interactions have you been a part of that have helped establish trust online? Pressed for time?
30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
NOVEMBER 10, 2016
Facebook (95%), Twitter (74%), and LinkedIn (66%) are the most commonly used social media platforms for B2B enterprises. Two-thirds of marketers turn to Facebook first for paid social media, and about one-third are leveraging YouTube and Twitter to advertise. Social media websites such as Twitter, LinkedIn, and Facebook, are heavily used among Fortune 500 businesses. source ).
What’s New in Social? Video Takes Center Stage
Modern B2B Marketing
AUGUST 15, 2016
Developing video content is a great way to communicate your brand’s story, reinforce your value proposition, engage with audiences, and interact with customers and prospects. YouTube Jumps on the Mobile Live Streaming Bandwagon. LinkedIn Finally Takes the Leap Into Video. LinkedIn recently announced that they will begin rolling out 30-second videos. and Japan.
7 Ways HR Can Use Video to Better Engage and Hire Top Talent
NOVEMBER 3, 2016
The play button and YouTube logo are probably so familiar to you that you could describe what they look like without looking. So many videos live on YouTube, even company videos that are embedded from YouTube on company websites. But your video is supposed to be an experience of your company and your brand, so why let YouTube take all the glory and recognition?
20 Twitter Tricks for B2Bers Who Want to Up Their Game
NOVEMBER 1, 2016
You can even make your own animated GIFs from YouTube videos with FreeGifMaker.me. Word to the wise: Get permission from the YouTube video creator before you publish the GIF. But its a way to still share other peoples content 80% of the time, while promoting your own content in the one or two hot spots during the day when you get the most interaction. Use your Twitter connections to warm up your LinkedIn connection pitches. Its easier to get someone to follow you back on Twitter than it is to get them to connect with you on LinkedIn. Add line breaks. link].
Three Tips for Boosting SEO with Social Media
AUGUST 25, 2016
Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs). In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves. To get this presence you need a large follower base that engages with you and your posts. So put extra effort into building genuine conversations and interaction with your followers.
5 Ways B2B Marketers Can Learn to Love Facebook
JUNE 14, 2016
And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. But all my real focus was on Twitter and LinkedIn. Facebook even beats out LinkedIn for adoption, though it’s barely by a nose. But don’t forget about using quizzes and other interactive content. Um … maybe not. Big deal.
5 Social Media Savvy Nonprofits
It's All About Revenue
APRIL 28, 2011
Get Schooled regularly posts photos, video and interactive kids. With over 13,000 subscribers to its YouTube channel and more than 3.6 LinkedIn. by Jesse Noyes | Tweet this. This article is the third in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. The previous articles can be found here and here. Twitter.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. Metrics to Measure YouTube Marketing by distilled. How are social media marketing best practices evolving?
Survey says: ANZ Companies use social media for business
APRIL 22, 2015
Another important takeaway from this graphic is not to ignore YouTube or Instagram when formulating your social strategy. YouTube is the world’s 2 nd largest search engine. Over 3 billion searches are done each month on YouTube. LinkedIn and Facebook Usage Across Australia. However, that might make it easier for you to reach those professionals who are using LinkedIn.