Trending Sources

Add YouTube Closed Captioning—Create 30 Million Opportunities


Over the past couple of weeks, I’ve come across a lot of content while ‘paroozing’ LinkedIn, random blogs and marketing emails regarding the latest and greatest mobile and video trends for 2016. In the great wide world of video (mobile or not), something that many businesses seem drop from their radar is YouTube closed captioning. Like, really special. UM, WHAT?

How to Use YouTube Cards to Make Your Videos More Interactive

WindMill Networking

YouTube gave marketers a great gift with the annotations feature. This is a problem because half of YouTube views are on mobile devices, and this percentage grows daily. YouTube cards are a new way to make your videos more interactive […]. Twitter | Facebook | LinkedIn |. How to Use YouTube Cards to Make Your Videos More Interactive by Jayson Duncan - Maximize Social Business. However, the challenge with this feature is that it does not work on mobile devices. Author information. Jayson Duncan. Video

Am I connecting with my customers enough? 10 tips for customer outreach


More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ?

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]


Select Facebook, LinkedIn, and Twitter. Users interact and consume content on each of these social media channels differently. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Here are the specific ones mentioned: Posts with hashtags ( # ) see 60% more interactions on average.

13 Brands Using LinkedIn Company Page Features the Right Way


Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". What can I say? Looks like some of you may have gotten the hint!

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Share this on LinkedIn.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012


The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. YouTube Marketing Tactics. 6 lessons in launching a branded YouTube channel by iMedia Connection. I know—Reddit?

11 Reasons Your LinkedIn Company Page Sucks


Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. 11 Reasons Your LinkedIn Company Page Sucks.

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A good reputation online is an essential marketing strategy


The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr,, LinkedIn, Blogger, TypePad ,, YouTube , Slideshare, or your own blog. When speaking about what does, people often think of Online Reputation Management (ORM) as a defensive strategy.

Five Ways to “Get Real” With B-to-B Social Media


First, get busy on LinkedIn. Your LinkedIn to-do list looks like this: Fill out your profile 100%. LinkedIn will prompt you on how to make sure every element is captured. Post regular status updates in the micro-blog area LinkedIn provides. You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Or publish an informative blog and promote it via Twitter and LinkedIn micro posts.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+.

The “Marketing” Guide for Higher Education Content Marketing


Lets talk YouTube for a minute. Nothing looks worse than browsing to a schools YouTube channel and finding the last video produced was in 2008. Like a poorly designed website, an unkempt YouTube channel contributes to a negative brand connotation. An important aspect to consider when developing your institutions YouTube channel is how to go about segmenting content.

Tackling social media: don’t do it all!


Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Twitter allows businesses to interact with consumers in real time. LinkedIn: LinkedIn is used to connect business professionals. Content that enhances professional development is valued by the LinkedIn community. The bad news? The good news?

Google+ on its Third Birthday


It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. With both, you’ll have YouTube and Google+ built in; however, possession is not enough. No, not even LinkedIn or Twitter.

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Social Media Sommeliers – Choosing perfect pairs of social networks

The New Strategist

I feel like LinkedIn and every other network are disconnected. LinkedIn doesn’t seem to fit naturally with any of the other networks although they have taken strides towards improvement. The endorsement feature made LinkedIn spammy to me and weakened the recommendations, which I felt was their most valuable asset. So it is with different social networks. ” As for me?

What Does B2B Social Media Success Look Like?


Increased engagement (number, depth and quality of interactions with customers and prospects). LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform). Video / YouTube. Until recently, most social media case studies have focused on consumer brands. Objectives. Expanded social media following (e.g.,

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 6 LinkedIn Facts. 26% of Fortune 500 CEOs are on LinkedIn.

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8 Share Spiking Tips For Empire Avenue

It's All About Revenue

Part game, part ratings system, Empire Avenue works by allowing users to create a ticker linked to their activity on various social media profiles like Facebook, Twitter, Flickr and YouTube. The system largely determines value based on how people are interacting with the content you create across all platforms. LinkedIn. by Jesse Noyes | Tweet this. 1. Create Great Content.

3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. So much so that it takes a PhD.

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10 Ways to Use Social Networks for B2B Marketing


Interact (e.g., The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. A profile alone won’t get you much.

Five Solstice Celebrations for Marketers

B2B Marketing Unplugged

I found this on McSweeny’s Internet Tendency (a site that should be on your list of things to do on Fridays) and here it is on YouTube. So how do you make your perishable commodity food item stand out in a way that is meaningful, playful, interactive and effective? Awesome Ideas B2B marketing bizmarketer content marketing Elizabeth Williams Infographics linkedin Video

Not Just for Job Seekers – 3 Ways to Get More Out of LinkedIn

Vertical Response

If you’re like most Internet users out there, you probably think of LinkedIn as the world’s largest career-oriented social network. What you may not realize, though, is that LinkedIn can be far more than just a networking site for job seekers. Here are three easy ways to get LinkedIn to work for you: 1) Showcase Your Content. 2) Improve Your Personal SEO.

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. Facebook and LinkedIn have very active groups, which people use to build community, ask questions, and interact with others in their community.

What Your Business Needs To Know About Google+

It's All About Revenue

Google+ is aiming at Facebook, LinkedIn and Twitter users. But this week Google+ Product Manager, Christian Oestlien , took to YouTube to announce that Google was developing brand pages to be rolled out “later in the year” and that brand profiles would be removed from the system. LinkedIn. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender.

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14 Awesome Google Labs Experiments You May Have Missed

It's All About Revenue

Google provides a number of publicly available datasets and arranges the data in interactive charts. Ever wonder what different groups like on YouTube? With YouTube Insights for Audience , you can get an idea. LinkedIn. by Jesse Noyes | Tweet this Google+ has been the talk of the digital town the past couple of weeks. Google Squared makes data more digestible. Really.

Paid Advertising 101: Understanding the Basics of Advertising on Social Media


Compelling stats and figures aside, it doesn’t take a marketing guru to realize that, with virtually everyone on the planet interacting on social networks, social media might not be such a bad place for your business to advertise. Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Advertising on LinkedIn. LinkedIn Ads consist of the following five elements: Headline (up to 25 characters of text).

How to Create the Perfect Social Media Posts – Part 1


In this 2-part series, this week I’ll be giving you a quick primer on how to create the perfect post on LinkedIn, Blogging, YouTube, Vine, and Instagram. LinkedIn. YouTube. Expanding into video may seem daunting, but YouTube is an immensely popular platform that offers some great marketing opportunities. What makes a good YouTube video? Include a call to action that invites the viewer to interact further with you and your company. Infographics Social Media blogging home instagram LinkedIn vine YouTubeBlogging. Use tags! Instagram.

7 B2B Social Media Sins


While there are a number of tools like Hootsuite and Buffer that allow you to automate your social media posts in advance, it is important to not forget the human element of social media in the way you interact and engage with your social media audience. Read an article or watch an instructional video on YouTube. Too much self-promotion. Forgetting the human element. Not fun, right?

18 Ways To Build Trust Within Your Online Network

KoMarketing Associates

If you are connected on LinkedIn, write a colleague a LinkedIn recommendation. Rate a good video from one of your that was published on YouTube. Participate in a LinkedIn group discussion of interest (or Facebook, maybe even Google+). What types of interactions have you been a part of that have helped establish trust online? Pressed for time?

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15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013

WindMill Networking

View this check-list and assess which you have conquered and which you can improve upon in 2013: At a minimum, you should have an active Twitter account and LinkedIn account designed around your personal brand. These deeper connections can lead to higher-level interactions, including advocacy and loyalty. All content on your blog, Facebook page, Twitter profile, YouTube channel, etc.,

What exactly is a social graph?


In LinkedIn, they make this explicit, showing you that you are a second- or third-level connection with someone else and they let you introduce yourself through your first level connections. They have relationships through LinkedIn or Google+ or Twitter or e-mail or (God forbid) real life. A few months ago, Facebook asked to mine my e-mail contacts to get me new LinkedIn connections.

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30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

Facebook (95%), Twitter (74%), and LinkedIn (66%) are the most commonly used social media platforms for B2B enterprises. Two-thirds of marketers turn to Facebook first for paid social media, and about one-third are leveraging YouTube and Twitter to advertise. Social media websites such as Twitter, LinkedIn, and Facebook, are heavily used among Fortune 500 businesses. source ).

What’s New in Social? Video Takes Center Stage

Modern B2B Marketing

Developing video content is a great way to communicate your brand’s story, reinforce your value proposition, engage with audiences, and interact with customers and prospects. YouTube Jumps on the Mobile Live Streaming Bandwagon. LinkedIn Finally Takes the Leap Into Video. LinkedIn recently announced that they will begin rolling out 30-second videos. and Japan.

The 29 Best Social Media Monitoring Tools


Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs. Social media monitoring is vital for virtually every B2B or B2C brand. 9) Mention.

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MarTech: Top 100 Influencers and Brands

Onalytica B2B

Scott Brinker – Co-founder & CTO of ion interactive ; Editor of ; Program Chair of MarTech. LinkedIn Marketing. Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. WHAT ARE THE INFLUENCERS SAYING? 2017 will see some exciting new content types and channels come to the fore.

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5 Ways B2B Marketers Can Learn to Love Facebook


And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. But all my real focus was on Twitter and LinkedIn. Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). Um … maybe not. Facebook Live.

5 Social Media Savvy Nonprofits

It's All About Revenue

Get Schooled regularly posts photos, video and interactive kids. With over 13,000 subscribers to its YouTube channel and more than 3.6 LinkedIn. by Jesse Noyes | Tweet this. This article is the third in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. The previous articles can be found here and here. Twitter.

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