Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus
Martech Advisor
MARCH 13, 2020
You should also have in-house spokespersons in case you have to interact with media or publications. If you are a brand where you have to interact with consumers such as retail or hospitality, reduce the daily working hours. The team should ideally consist of a few executive members and in-house PR or marketing people.
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