SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms.

Social Media 117

Social Media Trends Media B2B 117

Martech

APRIL 2, 2024

Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Like other social media sites, LinkedIn attracts professionals from various industries. It makes sense. The difference?

B2B Marketing 127

B2B Marketing B2B Planning B2B Thought Leadership 127

SocialPilot

JANUARY 15, 2024

More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Webbiquity

JUNE 21, 2022

The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Bannerflow

JUNE 1, 2023

The app, partially integrated with Instagram, will allow users to maintain their verification and handle while inviting followers to join the platform. The company plans to onboard high-profile public figures and leverage its vast user base through apps like Instagram, Facebook, WhatsApp, and Messenger. for the web service and £11.99

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. Ask users to keep it short and simple.

Top of Funnel 148

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 148

SocialPilot

DECEMBER 6, 2023

As a social media user, algorithms lighten up your social media experience. A social media algorithm is a complex set of rules and calculations used by social media platforms to prioritize the content that users see in their feeds. No social media users see the same content on their feeds daily. billion users worldwide.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. Make sure those hashtags are gaining traction with users.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Webbiquity

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound. Is it optimized for experience?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Go Beyond SEO

MARCH 13, 2024

With millions of active users on various social media platforms, manufacturers have the opportunity to create compelling content that resonates with their target audience and increases their online presence. LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

JULY 21, 2022

Interactive social media apps. Users can like, share, comment on posts and follow other users and businesses. Users can like, share, comment on posts and follow other users and businesses. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Examples: YouTube, TikTok and Vimeo.

Social Media 145

Social Media Social Marketing Media Curation 145

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. It has tons of features like social scheduling, calendar management, AI content generation, detailed analysis, reporting, client management, and more.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Marketing Insider Group

AUGUST 12, 2020

As if to say, “If you build an SEO-optimized, user-friendly, intuitive website with killer content, audiences will simply float in. You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands.

Social Media 333

Social Media Top of Funnel Social Marketing Marketing & Strategy 333

Sprout Social

FEBRUARY 6, 2023

Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

Social Media 99

Social Media Features Media Curation 99

Sprout Social

MARCH 16, 2022

A video view on Facebook counts when a user watches a video for at least three seconds. A partial view is the number of times users watch a video for at least three seconds, but no more than 30 seconds and not to the end. This is the number of unique users who viewed your video. Stand-out YouTube video metrics.

Video Marketing 123

Video Marketing Youtube Click Rate Allocation 123

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. billion global active users. 90 million US users. billion global active users. 47% of consumers follow brands on YouTube. Why you should be on YouTube.

Social Media 117

Social Media Stats Ideal Customer Profiles Media 117

Martech

SEPTEMBER 11, 2023

Midjourney portrait plugin, Picsi.AI , that allows users to easily create personalized portraits. ”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity.

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

chiefmartech

JANUARY 1, 2024

When customers embraced social media — Facebook, Twitter/X, LinkedIn, Instagram, TikTok — marketers had to embrace social content, social advertising, social customer service, social reputation management, influencer marketing, etc. Yet as all these powerful features were enabled, the user interface for ChatSpot remained a simple text prompt.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Valasys

MAY 20, 2020

Overthepast two years, LinkedIn has been actively working on improving its feed. On the 12th of May 2020, in an announcement made on LinkedIn Engineering blog , it was revealed how LinkedIn is all set to improve its feed for individual members based on their time distribution on the feeds – the dwell time.

Dwell 52

Dwell Linkedin Viral Marketing User-Generated Content 52

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. Be sure to tag companies and individuals when sharing their content to encourage ongoing interaction.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Ranking 62

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. LinkedIn is normally activated only when they are looking for a new job. What Employee Personas are there? Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Conquer LinkedIn. LinkedIn is the golden child of social media marketing for B2B marketers.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

JUNE 30, 2021

On most platforms, they last only 24 hours, although Instagram does give users the option to save certain stories to their highlights reel for users to view again and again. Even for desktop users, Facebook displays Stories at the top of their feed, but this feature is definitely meant more for mobile use. LinkedIn Stories.

Social Media 136

Social Media Media Curation Twitter 136

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Oktopost

SEPTEMBER 13, 2022

Generate sales: According to GlobalWebIndex , 54% of social media users use social media to research services and products, making it an excellent platform for generating leads that can be converted into sales. For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests.

Social Media 84

Social Media Work Management Marketing Management Service 84

Optinmonster

DECEMBER 28, 2023

billion active social media users. billion Internet users in the world. Here are some interesting stats on email usage : 99% of email users check their inbox every day. Typically, a social media user engages with an average of 6.7 Typically, a social media user engages with an average of 6.7 Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Navigate the Channel

JUNE 21, 2023

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. billion monthly active users is partly because so many organizations and businesses default to Facebook. Where did they go?

Business 65

Business Social Media Youtube Facebook 65

Outgrow

SEPTEMBER 12, 2022

14 B2B Demand Generation Secrets You Must Try. Looking for some proven B2B demand generation strategies to boost your business? But before diving right into the crux, let’s understand some of the basics of demand generation. . The most important goal of demand generation is to create interest in a product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Heinz Marketing

MARCH 4, 2021

When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Interactive Media is definitely becoming more popular with the focus being more on individual users and maybe B2C. Audiences/users of each audience varies.

Paid Content 132

Paid Content Social Media Media B2B 132

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. They know that their users want sexy snippets of TikTok or Instagram Reels-style content. How exactly? The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

JUNE 17, 2021

Social media platforms continue to evolve and grow, and so do their respective user bases. Over the last five years, the total number of social media users (i.e., Broken down by age, there is significant generational variation: 84% of those aged 18 to 29. 76% of users making from $30k to $49k. 81% of 30 to 49-year-olds.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Directive Agency

OCTOBER 2, 2019

Most platforms have a multitude of demographic and interest-based targeting options to reach new users. Lookalike audiences can be a viable option to find new individuals that closely match users who have previously purchased, signed-up, or converted on your offerings. These goals include awareness, lead generation, and engagement.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. Now, they empower users to amplify their message.

Effectiveness 120

Effectiveness Social Media Paid Search Agency Viral Marketing 120

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. In contrast, watching a video ad for 11-30 seconds is considered a view on YouTube Trueview ads. How do video ad views work?

Cost Per Thousand 105

Cost Per Thousand Advertisements Advertising Video Marketing 105