34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. 57% of purchase decisions are made before a customer ever talks to a supplier, and Gartner predicts that by 2020, customers will manage 85% of their relationship with an enterprise without interacting with a human. Want to know more?
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Twitter Stats.
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. Find these and more actionable takeaways in this collection of three dozen social media marketing stats and facts. Stats and Facts About Social Media Strategy and Tactics. 1. But YouTube, Google+ and LinkedIn drive the most engaged traffic.
87 New (Really) Marketing Automation Stats
JANUARY 5, 2015
It’s been expanded from 70 stats to 87. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. The Stats. They’re getting old.
25 Key B2B Content Marketing Stats
SEPTEMBER 1, 2015
This infographic, featured on OpenView and designed by Rachel Worthman , lays out 25 must-read stats about the current state of B2B content marketing. 70% praised the use of interactive content, including quizzes, apps, calculators, conversion generators, or assessments. Twitter, YouTube, Google+, and SlideShare are also used for B2B content marketing.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
NOVEMBER 18, 2014
Select Facebook, LinkedIn, and Twitter. Users interact and consume content on each of these social media channels differently. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Here are the specific ones mentioned: Posts with hashtags ( # ) see 60% more interactions on average.
The Ultimate Cheat Sheet for Mastering LinkedIn
AUGUST 23, 2011
With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner. 20 Hidden LinkedIn Tricks. 1.
70 New (Really) Marketing Automation Stats
APRIL 8, 2014
Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. So we set off to uncover the most recent marketing stats. The Stats. Not at all.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. Piotr Krzyzek recommends using a portrait-size profile picture, creating an opt-in landing page, adding contact information and links everywhere possible, and of course fan interaction and quality content. As A.J.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
Twitter Facts, Figures & Stats. The Truth About the Average Twitter User [STATS] by Mashable. Secrets of Twitter Hashtags (For Those Still Unsure) by Interactive Insights Group. Steve Goldner lays out a strategy for using Twitter in conjunction with other social media tools like blogs, YouTube and Flickr to optimize your social media marketing success. And much more.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. David Erickson shares the Reddit Marketing Field Guide infographic, which provides stats about Reddit use (2.5 know—Reddit?
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Share this on LinkedIn.
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
NOVEMBER 6, 2015
Compelling stats and figures aside, it doesn’t take a marketing guru to realize that, with virtually everyone on the planet interacting on social networks, social media might not be such a bad place for your business to advertise. Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Advertising on LinkedIn. LinkedIn Ads consist of the following five elements: Headline (up to 25 characters of text).
5 Ways B2B Marketers Can Learn to Love Facebook
JUNE 14, 2016
And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. But all my real focus was on Twitter and LinkedIn. Facebook even beats out LinkedIn for adoption, though it’s barely by a nose. Compare that stat to what the B2B marketers in another survey said. Um … maybe not. Big deal.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. 92% said they personally use LinkedIn, versus 56% on Facebook. Social Media Users’ Interests and Expectations Vary by Network [Stats] by Pamorama. YouTube now.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral. How to Twitter and LinkedIn Boot Camp) in this intriguing collection of infographics. Search and Social.
Why Social Media Matters for B2B Vendors
MARCH 28, 2011
For b2b marketers still trying to quantify the potential benefits of social media marketing, here are a dozen helpful stats. You can find the original sources for most of these findings in Best Social Media Stats, Facts and Marketing Research of 2010. Social media marketing has clearly been embraced by consumer brands. Buyers thwarted from using these tools at work (e.g.,
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. ” Social Networking Growth Stats and Patterns by Social Media Today. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.
Is Your Content Binge-Worthy?
MARCH 7, 2016
If you’re promoting an ebook on social media like Twitter or LinkedIn, consider creating a short infographic of the ebook that can hook people in quick, and then lead to the ebook – a path to start a binge experience. YouTube has taken over the second-place spot as the most popular search engine. Do you have a YouTube presence? Make Your Content Easily Discoverable.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
“Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships,” writes Brian Solis, who then details an experiment by Andrew Blakeley in which he spent a week as a “social consumer.” Social Media Facts and Stats.
Is Your Content Binge-Worthy?
MARCH 8, 2016
If you’re promoting an ebook on social media like Twitter or LinkedIn, consider creating a short infographic of the ebook that can hook people in quick, and then lead to the ebook – a path to start a binge experience. YouTube has taken over the second-place spot as the most popular search engine. Do you have a YouTube presence? I’m definitely no exception.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Active interacting with others, engaging in conversations, and linking to valuable content.. Debbie Hemley provides a highly creative A-Z list of practical tips for maximizing the business impact of your tweets, from Answers and Behind-the-Scenes info to utilizing YouTube and a Zippy Writing Style. Twitter Stats. Share this on LinkedIn. How can I get more retweets?
The Free Templates You Need for Visual Content Design
JUNE 19, 2015
And if you need any more evidence to convince you visuals are essential to your content marketing, just consider all these stats. This first download includes five pre-sized PowerPoint templates to help you create customized social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right cover photo dimensions. Visual content is in high demand.
47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
APRIL 7, 2016
Also find stats on when and where to post certain subjects. 3. Turn it interactive in the form assessments, polls, quizzes, calculators, and interactive whitepapers and ebooks. Outside of YouTube, more B2B-focused video marketing resources include the following: 26. Maybe it's time to make you content interactive. Content Research. Google Drive Research.
7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
Modern B2B Marketing
MARCH 17, 2011
by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? NO! Social Media as a Lead Source – When tweeting, contributing in forums, or posting in Linkedin, marketers should append their links to capture social media as a Lead Source.
Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
MARCH 8, 2011
While most are active to some degree on Twitter, Facebook, YouTube, LinkedIn and blogging, none exhibit a truly consistent, integrated social media presence. Efforts of the big five seem most mature in video, not surprising considering that as this post points out, “47% of IT professionals watch videos to research technology solutions on YouTube.. Enjoy!
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Improve SEO During the past year, Delivra , an e-mail marketing service provider, has invested in B2B social media marketing, including presences on Twitter , Facebook , LinkedIn and a corporate blog, dubbed eMailChatr. Now You Can Smell Like YouTube Sensat. Learn more.
B2B Social Media Marketing -- Does It Work?
DECEMBER 23, 2010
Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. In addition, they have a dedicated YouTube Channel for Kodak B2B.
13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
AUGUST 22, 2012
But after several years of effort, Klout is still missing out on a real gold mine of online influence — blogs and YouTube videos. Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. In my case, Twitter is responsible for 49% of my influence; Facebook is responsible for 40%, and LInkedin represents 5%.
20 Common Social Media Marketing Myths BUSTED
OCTOBER 19, 2012
Or LinkedIn? Or YouTube? You need a variety of people interacting with your content -- both to grow your reach, and to show up in users' news feeds! 8) I have to respond to social activity immediately. Oh, and a few stats from our own research, too: Companies that use Twitter average 2X more leads than those that don't. so I could officially bust them in this blog post.
The Psychology of Stories: The Storytelling Formula Our Brains Crave
APRIL 28, 2014
By adding context to your stats, you can show your audience who you are and what you offer in a storyline. It aired in 2012 and has gained more than 8 million views on YouTube. That’s why people are 14% more likely to interact with a personalized e-mail, and they’re 10% more likely to convert when they receive one. Told any good stories lately? How do you do this?
Top 25 Articles and 8 Topics in B2B Marketing for March 2010
B2B Marketing Zone Posts
APRIL 5, 2010
Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. 12 Mobile Marketing Stats You Need to Know , March 31, 2010. Linkedin (56). March 2010.
Why You Need Social Media, Even if Your Customers Don't
APRIL 26, 2012
Can any B2B company make the case that its target audience isn't on LinkedIn? 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! Wouldn't you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc. People change, man.
17 Compelling and Highly Usable B2B Marketing Statistics
NOVEMBER 1, 2010
this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 One of the best sources of information is industry statistics. 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference (in: Marketing and Strategy Innovation).and Powered by Logic In Motion.
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Engage the Community In the past, your customers may have had little interaction with each other, and the outside world could only see a list of customers on your website (if you put them there). link] Evolve Communications » Blog Archive » The Boat that Facebook Is Missing [.] to interact with each other. Interactive Google Doodle Commemorate. View More » Web Video Mull Over 2010 With This Interactive. More Than 700 Billion YouTube Videos.
Impact of Super Bowl Ads on the Social Media [New Data]
FEBRUARY 8, 2011
Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). After all, isn’t that what marketing is all about these days; measurement, tracking, interaction, and ROI. LinkedIn followers. YouTube subscribers, video views and channel views.
MozCon 2013: The Recap of all Recaps
JULY 19, 2013
She showcased examples and stats about the digital divide which helped drive her points home. Dharmesh Shah was down-to-earth and gave great tips such as using LinkedIn to post your articles. on YouTube), recommending Wistia and then said to post your video elsewhere. What is MozCon? Glad you asked. TAGFEE for the win! Data hounds really dug this presentation. htaccess. IFTTT.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Open your web stats app and check out which pieces of content are your top performers over the past month. (By top performers, I… Read more… Roger Warner | May 16th, 2008 | 4 comments Love Writing? Come and get it! Come and get it! World. Seemed to go really well.
Onward, to Total Immersion!
The New Strategist
JUNE 28, 2014
We humans spend a huge amount of time with our faces glued to screens of various sizes; consuming, sharing, interacting, engaging, ranting, raving, recommending, and questioning. Now, you can interact with a business online as if they were an old friend, and businesses in turn can in turn take advantage of word-of-mouth on an unprecedented scale. An online catalog, in essence. wonder.