Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Just 29% use LinkedIn for business. (

Social Networks 292

Social Networks Stats Network Marketing Linkedin 292

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

SocialPilot

JANUARY 15, 2024

Research conducted by Limelight shows an increase in online video content consumption across all age groups, and the most significant increase was observed among people over 46 years of age. More than one billion hours of videos are viewed on YouTube daily. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Marketing Insider Group

JUNE 14, 2021

Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness. You can also embed YouTube videos on your website. LinkedIn is almost split 50-50 between male and female users.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech

APRIL 2, 2024

Ogilvy recently conducted research on B2B influencers and found that an impressive 75% of B2B marketers are actively using B2B influencer marketing. This research shows that B2B influencer marketing can’t be dismissed as a passing trend. Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn.

B2B Marketing 121

B2B Marketing B2B Planning B2B Thought Leadership 121

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

JUNE 21, 2022

The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. Brands can place social proof such as: Testimonials.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Webbiquity

MAY 16, 2023

3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. GA Alternatives Not Covered The vendors below are likely to show up in your research on GA alternatives. Your knowledge, experience, and research can help others make their best decision.

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

KoMarketing Associates

FEBRUARY 18, 2020

Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts. Only 36% of marketers measure the frequency of shares and interactions on social media, and 34% measure search volumes.

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

Marketing Insider Group

AUGUST 12, 2020

Use customer research and employee-created content to move those prospects further along the sales funnel. You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. Don’t stop there.

Social Media 333

Social Media Top of Funnel Social Marketing Marketing & Strategy 333

Webbiquity

AUGUST 18, 2020

Set up virtual booths with interactive features including images, brochures, data sheets and videos. Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. Hopin is a virtual venue with multiple interactive areas.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. The platform also works with several social media platforms, including LinkedIn, Facebook, X (formerly Twitter), TikTok, Instagram, YouTube, and others.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Webbiquity

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). And it typically takes multiple interactions to turn targets into prospects, and prospects into customers. You need to think strategically.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 125

Intent Data Top of Funnel Intent Urgency Marketing 125

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing B2B 52

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. LinkedIn is normally activated only when they are looking for a new job. What Employee Personas are there? Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Social media is a common denominator touchpoint for most individuals, and where many B2B buyers go to research companies and products.

Paid Content 138

Paid Content Paid Social Agency Social Media Webinar Metrics 138

ClearVoice

JULY 6, 2021

As you will see manifested in the numbers, data, and research included below, audiences largely want to consume video content more than ever. Videos that feature interactive elements at the beginning of the video have the highest conversion rate (8.7%). YouTube video stats. YouTube ). Wyzowl ). Wyzowl ).

Stats 98

Stats Video Marketing Planning Emarketing 98

SmartBug Media

APRIL 6, 2023

Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. Here are some other ways you can collect interview-style research without ever talking to your personas: 1.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Sprout Social

JULY 21, 2022

Interactive social media apps. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Examples: YouTube, TikTok and Vimeo. Interactive social media apps.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. 16% of consumers follow brands on LinkedIn. Why you should be on LinkedIn.

Social Media 116

Social Media Stats Ideal Customer Profiles Media 116

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. The short answer: Yes, definitely use hashtags.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. When people typically envision influencer marketing, their minds often go to business-to-consumer interactions. When you think of B2B influencer marketing, you probably think of LinkedIn. There lies the magic of B2B influencer marketing.

Work Management 115

Work Management B2B Marketing Marketing Management Paid Search Agency 115

Martech

JUNE 3, 2022

The following digital marketing course ranking is a result of extensive research and analysis based on four main parameters: Depth of curriculum: How comprehensive is the content, and what skills does it cover? Hands-On Learning: 200+ hours of live interactive learning; Capstone project in five domains; 14+ real-world projects from Yahoo!

Course 104

Course Paid Content Marketing Analytics Tools Work Management 104

Biznology

JANUARY 15, 2020

Worth noting for LinkedIn updates. A transcription under a YouTube video embedded on your website boosts the page’s search ranking. Interactive content. If you need to educate customers, you might be interested in this Evidence of Improving Knowledge Retention with Interactive Video. More captions and transcription.

Trends 118

Trends Video Marketing Youtube B2B Sales 118

Heinz Marketing

MARCH 4, 2021

Interactive Media is definitely becoming more popular with the focus being more on individual users and maybe B2C. Most likely the most traditional and/or popular form of social media, social networking allows users to interact in a variety of ways. It’s likely YouTube is a great starting point for B2B marketers. Photo Sharing.

Paid Content 131

Paid Content Social Media Media B2B 131

Zoominfo

JULY 18, 2022

Salespeople who use social selling are 51% more likely to meet their quota, according to LinkedIn. B2B buyers spend 27% of their purchase consideration time conducting independent research online , compared to only 5–6% with a sales rep. Vidyard You can reply to a prospect’s tweet or leave a comment on their LinkedIn post.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Martech

SEPTEMBER 11, 2023

”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity. Midjourney portrait plugin, Picsi.AI , that allows users to easily create personalized portraits.

Marketing AI 126

Marketing AI Generation Work Management Marketing Management 126

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. Fewer interaction types than many other social medias.

Social Media 86

Social Media Work Management Marketing Management Service 86

SmartBug Media

NOVEMBER 30, 2020

This means, hypothetically, a user could see your Facebook ad, do research organically on Google to find out more about your offerings, and convert through one of your Google advertisements. However, this may not be the best option for your business due to the fact that it ignores all other interactions a customer may have had with ads.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

Marketing Insider Group

APRIL 6, 2021

You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. Today, many businesses are creating apps to remain relevant and give their customers an easy way to interact with their brand. Create a group on LinkedIn or Facebook. Consistency is key.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

B2B Digital Marketer

NOVEMBER 23, 2023

Wil unpacks the complex relationships between behavioral economics and online marketing, providing you with insights that are supported by both anecdotal evidence and concrete research statistics. Don’t miss your chance to make a significant impact in the ever-evolving digital landscape.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. You can connect with him via LinkedIn and Twitter. Account-based marketing is here to stay.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Directive Agency

OCTOBER 2, 2019

On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%. Google, Linkedin, and Facebook allow you to upload customer email lists. This method will lead you to more users who will interact with your content. Engaged Users.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

ClearVoice

DECEMBER 18, 2023

You can invest in Customer Relationship Management (CRM) software to track and score each lead’s interactions accordingly. Use data from previous emails, inquiries, survey responses from cohorts, and other past interactions to help define your most profitable accounts. Handcrafted 1:1 interactions also work best in ABM campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. For technology-related videos, YouTube rules. So video can can help with trust issues, too, since Google search results tend to favor YouTube video.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112