KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. LinkedIn Account Targeting.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

SEPTEMBER 18, 2012

We have seen greater success with interaction when using video and graphics as opposed to only text updates. LinkedIn requires greater group participation, asking and fielding more in-depth questions and discussions. LinkedIn was considered the “most important channel” for B2B marketers. Facebook is more informal.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

JULY 18, 2019

Remix your blog post into a video for YouTube, then shorten that for an Instagram video, then turn the best parts into a GIF, etc. Interactive content takes the cake. Create a content bank of evergreen, newsworthy, interactive and attributable pieces. …Interactive Maps @airadigital pic.twitter.com/8jm1ZodQ43.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28