ViewPoint

MARCH 2, 2011

And who said you cannot use LinkedIn to generate sales leads? Or are you truly interacting? As an example, in a staff/vendor meeting make a point to understand if you’re using the Social Web to interact with customers intimately—or if you’re “blasting” and tweeting into the ether.

Sales Management 120

Sales Management Social Media Work Management Process 120

ViewPoint

FEBRUARY 26, 2013

Unless both parties approach the interaction with greater awareness—and a willingness to surface their underlying assumptions—the relationship is bound to suffer. They even connect on LinkedIn and follow each other’s Twitter feeds. The American expects pushback or at least a discussion of tradeoffs. Make them see you.

Enterprise Management 120

Enterprise Management Thought Leadership Cross-Selling Work Management 120

ViewPoint

MAY 14, 2013

LinkedIn leads the way as a social marketing platform for business, offering many ways to connect. The next PowerViews will be with Ardath Albee of Marketing Interactions, Inc. Michael also recommends that every professional look at personal branding. Twitter: @BrennerMichael. Stay Tuned.'

Cost per Acquisition 120

Cost per Acquisition Peer-to-peer Top of Funnel Barriers 120

ViewPoint

APRIL 17, 2012

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. B2B interactive Marketing Guide. Tech enables.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

ViewPoint

SEPTEMBER 6, 2012

Social Media: Know Where Your Customers Are & Use LinkedIn. She encourages sales reps to focus on LinkedIn, create a strong profile there, and use it regularly to connect and keep up to date with customers and prospects. That can be through any number of channels. It doesn’t have to be through all of them.”.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

ViewPoint

APRIL 18, 2012

What does matter is that content is relevant, valuable and interesting; that it makes sense; and that the interaction is a positive one for all concerned. He notes an asymmetrical relationship between the B2B buyer and seller where buyers have more knowledge and more power in the information exchange, particularly in the very early phases.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

JULY 10, 2013

Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once). My list: LinkedIn, Blogs, Google. Social Listening, Content Management, Social Advertising—advertising in social?

Social Media 120

Social Media Opinions Tools InsideView 120

ViewPoint

MAY 2, 2012

Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. It's got to be a solid budget item". Inbound marketing is not a way to reach those accounts.”

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

NOVEMBER 20, 2012

He notes that social media and mobile technology are related and are of particular interest in terms of management practice, adding, “Those are really changing the way managers are interacting with salespeople.”. They are really enhancing conversations that salespeople have with customers or prospects during the sales interaction.

Process 120

Process Allocation Marketing Management Peer-to-peer 120