Tony Zambito

DECEMBER 12, 2020

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Some with very little interaction with others – even digitally. With several large high-tech companies to keep a Work From Home policy in place until at least 2022. Some, maybe forever.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Tony Zambito

OCTOBER 23, 2016

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services. These four behavioral areas are being impacted, as well as, converging: (Market) Organizational Behaviors : How people work and interact in work environments today is significantly changing.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

MAY 22, 2011

In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.    Social technologies impacting the way buyers interact, network, and reach decisions. 

Research 100

Research Buyer Personas Multi-Channel Validation 100

Tony Zambito

JUNE 1, 2011

Social Interaction Listening. In the modern social age, we know that the degree of social interaction has increased immensely.    The increased social interactions propelling forward new ways of conducting business and redefining buyer and seller interaction like never before. 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

MAY 18, 2011

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.      What we know for sure is that the dynamics and interactions between businesses and buyers are undergoing their most significant transformation in many years and decades. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

JULY 24, 2011

  As for some of the social networks, like LinkedIn , you can connect with people who can help you out.     The implications are that the Social Buyer – from a B2B prism – is active on the likes of Twitter, LinkedIn, and Facebook daily.    Basically it is the first thing we do. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

FEBRUARY 14, 2022

Not only do B2B organizations need to be wary of the single buyer syndrome but also that of the single interaction channel syndrome. Recently, I wrote about The Great Buyer Resignation that prompted a good discussion on LinkedIn. Brent makes a case for adapting to a shift of multi-channel buying.

Buy 147

Buy Gartner B2B B2B Sales 147