The Point

OCTOBER 11, 2022

Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. What content strategies are successful B2B companies leveraging to create standout campaigns that promote further brand interaction?

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

The Point

JANUARY 19, 2021

Here’s what they had to say: “With the emergence of 5G technology and lower latency, creative trends will continue to generate opportunities for more interactive formats (videos, 3D renderings, interactive graphics) and short snippets that are immersive and quick to load.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

The Point

DECEMBER 13, 2019

I think B2B companies are just beginning to realize that they need to invest in more than just static content and instead build more interactive assets that open the door for new forms of engagement.”. – Crystal Martin, Art Director. “I I believe 2020 will be a year of category consolidation in B2B martech.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

The Point

APRIL 19, 2017

Also, certain lead generation channels – notably native advertising like LinkedIn Sponsored Updates – need to be refreshed more quickly. Some are convinced that our mobile-driven attention spans demand short, interactive content. Does its title clearly convey a benefit or an intriguing, newsworthy topic?

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

The Point

AUGUST 16, 2016

Spear turned that concept into a unique and engaging content marketing campaign that’s fully integrated and cross-channel, so that we can interact with our community in a new and compelling way,” said Dallas Davidson, Origami Logic’s Director of Demand Marketing. “We

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

The Point

DECEMBER 21, 2018

There’s a fascinating article over at LinkedIn: “ You Are What You Signal ,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular brand.

Advertising Agencies 113

Advertising Agencies Advertisements Advertising Paid Search Agency 113

The Point

JANUARY 30, 2018

In a recent article on LinkedIn that I highly recommend for any tech entrepreneur, Jason Seeba and Ashu Garg spell out the key priorities, milestones, and pitfalls for early-stage companies seeking to acquire customers. Branding Doesn’t Matter. But a “brand” for a much smaller company is immaterial, I would argue.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168