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Industrial Marketing Today

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Don’t Underestimate Industrial Marketing’s Contribution to Sales

Industrial Marketing Today

From BtoB LinkedIn group ). It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. When and where necessary, plug back data from offline interactions for a complete view of marketing’s contributions to industrial sales. Marketing keeps you in sales.”

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Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Similar studies have shown that engineers and industrial professionals prefer more peer-to-peer interactions for work-related purposes. Instead, consider starting a group on LinkedIn with a focus on your niche.

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Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Industrial Marketing Today

They are: Change in buyer behavior – the B2B buyer is now in control and will only interact with your salespeople on their preferred schedule, probably towards the tail end of their buying cycle. While low cost is very important, I think there are other key reasons for the shift towards inbound marketing. Social media marketing.

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Digital Marketing for Control Engineers, Machine Builders and Designers

Industrial Marketing Today

As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. BTW, I found out about the study from a discussion posted on a LinkedIn group called Automation & Control Engineering.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

According to them , “customer engagement is the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time.&# In essence, to measure customer engagement accurately, we need to track four components — involvement, interaction, intimacy and influence.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #3: Create interaction and shareability Nothing happens until your site visitor takes some sort of action. To improve engagement, build interaction into your site. See rule #4 for other ideas on creating interaction. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource.

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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?