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Customer Experience Matrix

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HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference

Customer Experience Matrix

In Hubspeak, CRM is the underlying database that tracks and manages customer interactions, while Sales is tools for salesperson productivity in email and elsewhere.) A new LinkedIn integration shows profiles from LinkedIn Sales Navigator within HubSpot CRM screens for users who have a Sales Navigator subscription.

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Here's a Game about Building Your Martech Stack

Customer Experience Matrix

The problem seems like a good candidate: governed by a few simple dynamics that become interestingly complex when they interact. You can reach me through LinkedIn here. So it was fairly natural to conceive of a game that addresses the deployment sequence puzzle. Needless to say, I’m interested in feedback.

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Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

For people who understand such things, the importance is clear: custom objects open the path to Marketo supporting new channels and interactions, removing a major roadblock to competing as the core decision engine of an enterprise-grade customer management system.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. They provide three basic functions: - send messages via social media.

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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Data from those sources, as well as the built-in CRM functions, can be used to create campaign segments.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

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VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

The new version includes a big technical change: instead of the interactive Flash document that was very cool but people often had trouble running, it’s now a combination of PDF for the core document and Excel spreadsheet for the detailed vendor scores. VEST Report.