Chris Koch

JANUARY 22, 2010

Volume and quality of interactions. And if that’s true, then we should try to increase the volume and quality of interactions with have with customers and prospects through social media, no? Aside from the corporate, a blog is the mother ship of social media interaction and content. And blogs are really measurable.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

MAY 21, 2010

It seems that Facebook has staked its future not on the interactions that occur between people on its network but on the idea that the value is in the personal information of its participants. The key is the interaction—not the information. But that is how we’re introduced to each other on Facebook and LinkedIn.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

NOVEMBER 12, 2010

PR schedules interviews between the subject matter experts and the influencers and tries to influence the interaction to put the company and its offerings in the best light. Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Gatekeeper. Encourage them to blog. Is the era of PR over?

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

JUNE 26, 2009

To me, it’s the missing link between monitoring blogs and connecting with people through social networking sites like LinkedIn and Facebook. Other good tools for bulking up your network include: MrTweet —Recommends people based on direct interactions that your followers have had with others outside your network. B2B Social Media.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

SEPTEMBER 18, 2009

This is the model of most relationship-based social media tools today, such as Facebook, MySpace, LinkedIn, and Plaxo. For example, if you start to exchange messages with an influencer, it’s a logical next step to enter into a permission-based relationship on something like LinkedIn. Permission model. ask a poll question, etc.).

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

This is the model of most relationship-based social media tools today, such as Facebook, MySpace, LinkedIn, and Plaxo. For example, if you start to exchange messages with an influencer, it’s a logical next step to enter into a permission-based relationship on something like LinkedIn. Permission model. ask a poll question, etc.).

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100