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5 Types of Interactive Content to Attract Valuable Links via @BrockbankJames

Search Engine Journal

Interactive content pieces can help you earn valuable links. Here are five types of interactive content to inspire you. The post 5 Types of Interactive Content to Attract Valuable Links via @BrockbankJames appeared first on Search Engine Journal.

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eglue Links Data to Improve Customer Interactions

Customer Experience Matrix

This brings us to eglue , which offers “real time interaction management” (my term, not theirs): that is, it helps call center agents, Web sites and other customer-facing systems to offer the right treatment at each point during an interaction. Eglue can use standard database queries or Web services calls to capture interaction data.

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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Once they have made that initial interaction, it’s up to you to reach out and launch your strategy to convert them to sales. E-E-A-T”); relevant internal and external links; and video, graphics, and other visual media.

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The Marketing Book Podcast: “Marketing 6.0” by Philip Kotler

The Forward Observer

Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

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B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Rarely will a B2B buyer and seller have a one-off interaction, instead needing to work together to understand each other's needs and to learn how to communicate to build a successful professional relationship - and that is easier said than done! The missing links in the buying/selling relationship.

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Top Digital Marketing Mishaps and How to Solve Them

Navigate the Channel

While digital marketing continues to improve and empower the way businesses interact with their customers online, the process doesn’t come without its challenges. Enhance website engagement by offering valuable content and interactive elements. Address broken links with a friendly 404-page and actionable options.

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Guide to Calls-To-Action (CTAs) in Email Marketing

Litmus

Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many? While the design helps draw the reader’s eye and makes it easy to use, the language in the CTA is what convinces a reader to interact.