Remove interactive
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Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

Martech

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. I stress this because these people are the ones who show consistent interest and interact with your brand in any capacity.

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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. This can include website visits, newsletter sign-ups, and ad interactions. Social media platforms capture intent data through interactions, engagement, and online conversations. This is where the fun stuff comes in: social media.

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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. This can include website visits, newsletter sign-ups, and ad interactions. Social media platforms capture intent data through interactions, engagement, and online conversations. This is where the fun stuff comes in: social media.

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Moving From an Old-School Lead Gen Playbook to a Demand Gen Machine

Metadata

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

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Why Marketing Needs to Own Demand Generation Right Out of the Gate

Webbiquity

Lead generation (lead gen) and demand generation (demand gen), perhaps you use these terms interchangeably? Demand gen encompasses the sales, marketing and customer service actions that find, attract, convert, keep, and grow the value of customers. Compare this to the definition of lead gen offered by Gartner.

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How to Create Interactive Content: The Right Way

Outgrow

How to Create Interactive Content: The Right Way. Did you know – 81% of marketers think that interactive content is much more effective at grabbing the audience’s attention than static content. Well, if you didn’t, this gives you all the more reason to learn how to create interactive content! What Is Interactive Content?

Outgrow 91
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How to Get Ready for Prescriptive Analytics and Boost Your Lead Gen Success

Adobe Experience Cloud Blog

For lead generation, this means using identifiers other than “sale versus no sale” to determine classifications for the data. For example, you could use “sale size,” “return business,” or “number of interactions” as a method of classification. Have you used prescriptive analytics for your lead gen strategy?