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6 Tips to Scale Knowledge Base Content That Truly Helps Customers

BenchmarkONE

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.

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Here’s the Answer: The SnapApp Knowledge Base

SnapApp

This week we want to highlight one of our favorite resources: the SnapApp Knowledge Base. Thus, we do our best to ensure the Knowledge Base is your go-to spot for help. Read on to find out how to access the Knowledge Base, its sections, and what to do if you still can’t find an answer. Let us know!

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Kaon Interactive Wins Three Awards at DxMA Global Marketing Summit!

Kaon

Our very own VP of Marketing, Dana Drissel , led a roundtable that discussed “interactive storytelling” where she highlighted how the art of storytelling helps audiences better communicate their marketing messages. Award categories included social media, product launch, mobile app/interactive, website, and many others.

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5 Ways to Revolutionize Your CX Strategy with AI

Marketing Insider Group

In 2021, a clear majority (67%) of people interacted with a chatbot in some capacity, and that figure has risen significantly in the years since. Human-powered QA graders have limitations to the number of tickets they can evaluate, and the evaluation of interactions can be open to interpretation. But it, too, has older roots.

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A Quick Guide to Automated Customer Service — And Why It’s Actually Good for Humans

Salesforce Marketing Cloud

For example, automation can help your support teams by answering simple questions, providing knowledge base recommendations, or automatically routing more complex requests to the right agent. An automated system can send out a survey immediately after an interaction — gathering critical insights from customers. Run the numbers

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Knowledge management in the age of social media

Biznology

Efficient handling of these resources within an organization can be ensure by the use of knowledge base. The role of an efficient knowledge base management is not just limited to storing the practices but also to identify the best ones and develop an efficient way to put them to effective use to help the stakeholders.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. You can use generative AI to turn both structured and unstructured knowledge into a new knowledge base article.