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7 Reasons Every Business Needs to Twitter

WebMarketCentral

To Interact with Customers For most business, it's far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. It's not that Twitter can replace other touchpoints completely of course, but it can reduce the required cost and frequency of high-touch interactions. Tweeting content of your own that will interest them (i.e.

The ROI of Website Redesigns per Forrester

WebMarketCentral

How to keep costs down Use interactivity and integration with back-end systems (e.g. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. All groups benefited from the effort, however.

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

They need to go beyond content aggregation to conversation aggregation, facilitating not only publishing but also interactivity. Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Research. Not possible.

How to Suck at Twitter (And Still Look Successful)

WebMarketCentral

Two more areas to get right: Automate Everything Hey, just because they call it "social" media doesn't mean you have to actually interact with anyone, right? If you absolutely must interact, make sure you tweets are absolutely worthless to anyone other than the recipient, such as "@imafool2 LOL! These are people who definitely do not suck at Twitter. They aren't celebrities.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

and interactive capabilities “Our sales team was. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. and value. post-production.

Best of 2007: Interactive PR

WebMarketCentral

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. tags: interactive PR, Web 2.0 Nevertheless, worth checking out.

Excellent Podcast on Interactive PR

WebMarketCentral

When two of the smartest people in blogging and interactive PR have a conversation, it's worth listening in on. It enables companies to share their perspective of the industry and establish a dialog with customers and prospects who choose to interact that way. Corporate blogging has to be more than product promotion or another avenue for distributing press releases.

Blogger Outreach for PR - Worst Practices

WebMarketCentral

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Want bloggers to write nice things about your product, service or company?

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. What’s In Your Social Media Toolkit? Social Tagging

Evangelizing a Content Marketing Program

actually choose to read, watch, and interact with is. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

How to Get Bloggers to Write About You

WebMarketCentral

Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Blogs are now mainstream, as almost 80% of Internet users report having read a blog within the last year. Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO. But how do you get beyond the basics? It's bad for bloggers.

Best of 2008: SEM Landing Pages

WebMarketCentral

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year. clutter) from good (a clear call to action among other attributes).

The 4 C's of Social Media

WebMarketCentral

It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. Social Tagging

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

Advertising shouldn’t be about interrupting or invading the social network experience, it should be part of this conversation.advertising should follow the same philosophy of adding value through interaction and consultation.and adding value – such as offers, sneak previews and co-creation of content." It's growing at an astounding rate. So how big is the opportunity? Those in the U.K.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads. It will also require generating scale quickly.

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New on WMC: Marketing Webcasts and Videos

WebMarketCentral

WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24. It's a one-stop page for marketing-focused intelligence from market leaders. Looking for engaging content from leading sales and marketing experts?

The New "Relations" in Interactive PR

WebMarketCentral

and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations. give forward-thinking PR professionals new ways to build awareness and corporate credibility through market relations and blogger relations. ** technorati tags: public relations, PR, market relations, blogger relations, interactive PR, web 2.0, tags: public relations, PR, market relations, blogger relations, interactive PR, web 2.0, The social networking of Web 2.0 Appeals to bloggers need to be direct, personal, relevant and transparent.

Social Media Isn't Only for Virtual Events

WebMarketCentral

One argument against virtual events is that you would lose the intimacy that face-to-face interactions provide. Proponents state that social networking technology can help promote similar interactions in a virtual environment. Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach. recently wrote that virtual events aren't necessarily the answer to replacing physical events. The same goes for social media technology.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Social Media Relations vs. Traditional PR Skills

WebMarketCentral

Conversational style —PR people used to interact primarily with industry journalists. Pitching" and "spinning" were terms often used (not always with a positive connotation) to describe much of that interaction. Tags: Interactive PR Web 2.0 The emergence of social media has dramatically changed the role of public relations. and private conversations, which could be informal.

Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

Tags: Interactive PR Web 2.0

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Generating Word of Mouth Buzz through Interactive PR

WebMarketCentral

There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. So what is interactive PR exactly? But in short, interactive PR is about rethinking your PR strategy. And most importantly, give them news and information worth sharing. ** technorati tags: interactive PR, Seana Mulcahy, MediaPost, David Meerman Scott, The New Rules of Marketing & PR, book, Six Pillars blog, social media, Web 2.0 And then they'll write about you!" That's online word of mouth. Wikipedia also provides a pretty good definition. venues.

The Social Media Email Signature

WebMarketCentral

Social networking sites are simply an extension of those two functions, giving other people more information about yourself and additional ways to interact. Greene Christina, an interactive PR pro with The Advance Guard , had the first email signature I'd ever seen that included her Second Life name. and email address. signatures. Here are a few notable examples of Web 2.0

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B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Six Ways to Produce Online Video on a Budget

WebMarketCentral

Captivate offers greater options for interactivity, but also a significantly higher price tag. Online video is hot. Yeah, and people gamble in casinos, I know; what a profound observation of the blatantly obvious.) According to Compete.com , YouTube had nearly 86 million unique visitors and more than half a billion site visits last month. Robin Good reviews three tools here : E.M.

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

After noting that no "even 'somewhat' acceptable method for calculating marketing ROI" exists, Axel Schultze goes on to propose a formula for measuring the ROI of social media interactions. While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets?

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

This doesn't mean you should only interact with people you know personally, of course (social media is about expanding your network after all), but it's best to know something about the person. Is Big Brother watching you? Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move.

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Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

mean who would have thought that building relationships and interacting with your customers could possibly increase sales? How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Take Advantage of.TV Social Tagging

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Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

Skimmer Skimmer is a free Adobe AIR desktop application designed to organize your social media activities and make interaction easier by aggregating your friends' feeds from Twitter, Flickr, Facebook, YouTube, and Blogger on one screen. Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites?

Blogger Outreach for PR: The Importance of Follow-Up

WebMarketCentral

Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list. You send your messages, and then.nothing. Or very little response. What now? Just as with advertising, PR relies on frequency. Your first message didn't adequately explain the relevance.

Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

10 ways to increase the number of blog comments by How to Make My Blog Marko Saric offers tips for making your blog more interactive and conversational by generating more comments, such as asking questions, thanking your commenters, and commenting on other blogs. How can you attract more traffic to your blog? Generate more comments? Increase the effectiveness of guest-posting opportunities?

A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

As Rebel puts it, "Successful launches leverage a series of interactions, laying the foundations for market success before the ‘announcement’ ever happens. According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. After decades of new product launch experience, why such a dismal rate? Social Taggin

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common? They're all here in the final best of funny, creative and just plain strange blog posts from the past year.

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Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? Clinton" and "Whitewater"). tactics to boost b2b marketing results.

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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. Can you come up with three things to write that won't include one shred of marketing B.S.

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