Remove interactive

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Looking to enhance sales lead performance? Put process before technology.

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a scripted "blast them all" approach) let you truly interact with prospects - and progress the funnel. Message: Compelling "silver bullets" (conversational points) about your prospects' specific challenges, problems or concerns (vs. Metrics: Measure your success in a meaningful way that incents quality, value, and seamless conversion.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return

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In fact, buyers perceive value in interacting with sales at every stage of the buying process—even the early stages. In fact, we believe just the opposite: 70% of B2B technology solution buyers want to engage with sales reps before they identify their short list.

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Three “Lies” That Plague B2B Businesses Today (Part Two of Three)

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The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. They do want to interact with sellers who exhibit leadership behaviors -- sellers who will inspire, challenge and enable them.” Do you agree these are lies? Dave Brock, Partners in EXCELLENCE , President. Buyers do not want to be sold.

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Meaningful Engagement Yields Revenue from Online Lead Generation

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The winners are those who can put themselves in the shoes of their prospects, understand their pains or ambitions and create a compelling, interactive story using a compilation of assets and media to tell that story over the course of the marketing and sales cycle. Our initial touches with a prospect can be either proactive or reactive.

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PowerViews with Ginger Conlon: Trustability & Your Customer's Voice

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Then develop a strategic approach that is grounded in that understanding and how your customers prefer to interact with you. Taking the time to learn about customers by listening in on their social interactions and understand their web behaviors will help determine where to invest.

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PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’

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In recent years, many sales reps have focused on getting new business, overlooking the importance of retaining the clients you already have, says my latest guest on PowerViews, Ardath Albee, a B2B marketing strategist and chief executive officer of Marketing Interactions Inc. Twitter: @ardath421. LinkedIn: www.linkedin.com/in/ardathalbee.

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Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

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The panelists include: Ardath Albee – Marketing Interactions. Every interaction with them will be well thought out and deliver value. This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. Miles Austin – Fill the Funnel, Inc. Matt Heinz – Heinz Marketing.